当前课程知识点:Marketing in the Mobile Internet Era > Final test > Final test > Case Discussion 9: Crossover of Meituan
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When the founder of Meituan started xiaonei, he gained 30,000 registered users by "signing up to send chicken legs". How does the free model create value in the Internet age? "Seed user methodology" reveals the new 4C principles of community marketing in the new economic era. Please deeply analyze how communities, contents, scenes and connections create value by combining with Meituan cases.
Meituan takeout first and ali marriage after the switch to tencent, why? What are the differences between the value creation of platform ecosystem and the traditional value creation?
In addition to Meituan takeout, Meituan taxi in Meituan cross-border taxi field is also developing rapidly, and Meituan is developing "borderless". Please comb the Meituan ecosystem and think about how Meituan crosses the boundary. How does transboundary create value?
返回《Marketing in the Mobile Internet Era》慕课在线视频列表
-1.1 Marketing is everywhere
-1.2 Marketing enters a new era
--1.2 Marketing enters a new era
-1.3 New characteristics of marketing in the mobile Internet era
--1.3 New characteristics of marketing in the mobile Internet era
-1.4 Exercises and case analysis
--Exercises 1
-Case Discussion 1: WeChat + Weibo
-2.1 Experience the Internet era from the development of e-commerce
--2.1 Experience the Internet era from the development of e-commerce
-2.2 From the Internet to the mobile Internet
--2.2 From the Internet to the mobile Internet
-2.3 Exercises and case analysis
--Exercises 2
-Case Discussion 2: Alibaba's Business Ecosystem
-3.1 Internet genes and Internet thinking
--3.1 Internet genes and Internet thinking
-3.2 "Internet +" and "+ Internet"
--3.2 "Internet +" and "+ Internet"
-3.3 Mobile Internet → Internet of Things → Internet of Everything
--3.3 Mobile Internet → Internet of Things → Internet of Everything
-3.4 Exercises and case analysis
--Exercises 3
-4.1 Marketing management philosophy
--4.1 Marketing management philosophy
-4.2 New theory of marketing strategy mix
--4.2 New theory of marketing strategy mix
-4.3 Exercises and case analysis
--Exercises 4
-Case Discussion 4: IP Marketing and the New Era of Creative Culture
-5.1 Blue Ocean Strategy
-5.2 User thinking
-5.3 Innovation and reconstruction
--5.3 Innovation and reconstruction
-5.4 Exercises and case analysis
--Exercises 5
-Case Discussion 5: Didi’s Sharing Economy
-6.1 Value resonance of stakeholders
--6.1 Value resonance of stakeholders
-6.2 Exercises and case analysis
--Exercises 6
-Case Discussion 6: The Myth of Pinduoduo(PDD)
-7.1 Value chain and value network
--7.1 Value chain and value network
-7.2 Value Ecosystem
-7.3 Exercises and case analysis
--Exercises 7
-Case Discussion 7: Strategic Thinking of JD.com
-8.1 Long Tail Economy
-8.2 End-pipe-cloud creates value synergistically
--8.2 End-pipe-cloud creates value synergistically
-8.3 Exercises and case analysis
--Exercises 8
-Case Discussion 8: Haier / Huawei(choose one)
-9.1 Crossover
-9.2 Experience Economy
-9.3 Free Economy
-9.4 Exercises and case analysis
--Exercises 9
-Case Discussion 9: Crossover of Meituan
-10.1 Community Economy
-10.2 Social bonuses
-10.3 Exercises and case studies
--Exercises 10
-Case discussion 10: The power of Xiaomi fans
-11.1 Micromarketing
-11.2 Decentralization
-11.3 O2O
--11.3 O2O
-11.4 Exercises and case studies
--Exercises 11
-Case Discussion 11: The difference between new retail and O2O
-12.1 AIDMA → AISAS → SCIAS
-12.2 Interactive marketing
-12.3 Precision marketing
-12.4 Exercises and case studies
--Exercises 12
-Case Discussion 12: Jinritoutiao vs. Qutoutiao
-13.1 PC Internet Search Engine Marketing
--13.1 PC Internet Search Engine Marketing
-13.2 Mobile Internet Search Engine Marketing
--13.2 Mobile Internet Search Engine Marketing
-13.3 Theory of New Media Integrated Marketing
--13.3 Theory of New Media Integrated Marketing
-13.4 Exercises and case studies
--Exercises 13
-Case Discussion 13: The future of Baidu
-14.1 APP platform marketing
-14.2 Big Data and Cloud Computing
--14.2 Big Data and Cloud Computing
-14.3 Aboriginal Internet
-14.4 Crowd Creation
-14.5 Exercises and case studies
--Exercises 14
-Case Discussion 14: Douyin or Kuaishou?
-15.1 Integration and Openness
--15.1 Integration and Openness
-15.2 Altruistic Competitiveness
--15.2 Altruistic Competitiveness
-15.3 Strong and weak relationship
--15.3 Strong and weak relationship
-15.4 Word-of-mouth marketing
--15.4 Word-of-mouth marketing
-15.5 Exercises and case studies
--Exercises 15
-16.1 Industrial Internet
-16.2 Exercises and case studies
--Exercises 16
-Case Discussion 15: The rise of Qutoutiao
-Mind Map of "Marketing in the Mobile Internet Era"
--Mind Map of "Marketing in the Mobile Internet Era"
-Final test