当前课程知识点:Introduction to E-Commerce > Chapter 10 E-commerce Development Trend > Unit 10 Test > 10.3 Discussion
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Pinduoduo
Pinduoduo is a mainstream application for mobile shopping in China. Established in September 2015, it enables users to join group purchases to buy high-quality goods at lower prices by inviting friends, family, neighbors, etc. It aims to gather the power of more people to purchase better things at lower prices and obtain more tangible benefits and pleasure. The social concept is formulated through communication and sharing, which is the unique and new thinking of social e-commerce of Pinduoduo.
1. Introduction to Pinduoduo
Pinduoduo, a third-party mobile e-commerce platform for merchants and a pioneer of new e-commerce that puts people first, is affiliated to Shanghai Xunmeng Information Technology Co., Ltd. The core competitiveness of Pinduoduo lies in its innovative model and high-quality and low-priced products. Group purchases indicate a large and rapid influx of users and orders. Furthermore, large orders enable Pinduoduo to directly communicate and cooperate with suppliers (or foreign general agents in China), save many intermediate links, realize C2B model and give expression to the price advantage.
2. Operation Mode of Pinduoduo
The core reason why Pinduoduo can attract users in third, fourth and fifth-tier cities is that products are cheap, and the quality is favorable. We know that general goods need to go through the links D-M-S-B-b-C from manufactures to consumers, namely, design-manufactures-supply chain-big businesses-small businesses-consumers. Taobao is for b2C or C2C, Tmall is for B2C, and JD.com is for B2C or b2C. However, Pinduoduo is for M2C, that is, there is no intermediate link. Products are directly sold to consumers through Pinduoduo platform after being produced by factories. Without intermediate links, prices can be greatly reduced. At the same time, Pinduoduo has carried forward group purchases. In this way, goods can be sold in batches, which can further reduce prices. As for Pinduoduo’s social gameplay and cash-sending gameplay, they are all methods of the M2C model to make M2C operate profoundly.
3. Results Achieved by Pinduoduo
Pinduoduo was established in September 2015 and was officially listed on NASDAQ in America in July 2018. As of the end of 2019, Pinduoduo annually reached gross merchandise volume (GMV) of 106.6 billion yuan in the past 4 years' rapid development, which realized a year-on-year increase of 113.44% and enabled itself to become the third largest e-commerce platform in China. With 585 million annual active buyers, it ranks only second to Alibaba.
Data Source: http://www.opp2.com/189915.html with deletion and arrangement
Question:
What is the key to Pinduoduo's success?
返回《Introduction to E-Commerce》慕课在线视频列表
-1.1 Concept of E-commerce
--1.1.4 Homework
-1.2 E-commerce and Traditional Commerce
--1.2.1 E-commerce and Traditional Commerce
--1.2.4 Homework
-1.3 Emergence and Development of E-commerce
--1.3.1 Emergence and Development of E-commerce
--1.3.4 Homework
-Unit1 Test
--Test
-2.1 Framework of E-commerce
--2.1.1 Framework of E-commerce
--2.1.4 Homework
-2.2 B2B E-commerce Model
--2.2.4 Homework
-2.3 B2C E-commerce Model
--2.3.4 Homework
-2.4 C2C E-commerce Model
--2.4.4 Homework
-2.5 Innovation of E-commerce Models
--2.5.1 Innovation of E-commerce Models
--2.5.4 Homework
-Unit 2 Test
--Test
-3.1 Overview of E-commerce Security
--3.1.1 Overview of E-commerce Security
--3.1.4 Homework
-3.2 Network Security(1)
--3.2.4 Homework
-3.3 Network Security(2)
--3.3.4 Homework
-3.4 Transaction Security(1)
--3.4.1 Transaction Security(1)
--3.4.4 Homework
-3.5 Transaction Security(2)
--3.5.1 Transaction Security(2)
--3.5.4 Homework
-3.6 E-commerce Security Protocol
--3.6.1 E-commerce Security Protocol
--3.6.4 Homework
-Unit 3 Test
--Test
-4.1 Overview of Internet Marketing
--4.1.1 Overview of Internet Marketing
--4.1.4 Homework
-4.2 Internet Marketing Methods(1)
--4.2.1 Internet Marketing Methods(1)
--4.2.4 Homework
-4.3 Internet Marketing Methods(2)
--4.3.1 Internet Marketing Methods(2)
--4.3.4 Homework
-4.4 Internet Marketing Strategy(1)
--4.4.1 Internet Marketing Strategy(1)
--4.4.4 Homework
-4.5 Internet Marketing Strategy(2)
--4.5.1 Internet Marketing Strategy(2)
--4.5.4 Homework
-Unit 4 Test
--Test
-5.1 E-payment
--5.1.4 Homework
-5.2 E-money
--5.2.4 Homework
-5.3 Third party payment
--5.3.4 Homework
-5.4 E-payment System and Online Banking
--5.4.1 E-payment System and Online Banking
--5.4.4 Homework
-Unit 5 Test
--Test
-6.1 Overview of Logistics
--6.1.4 Homework
-6.2 Overview of E-commerce Logistics
--6.2.1 Overview of E-commerce Logistics
--6.2.4 Homework
-6.3 E-commerce Distribution
--6.3.1 E-commerce Distribution
--6.3.4 Homework
-6.4 Automatic Identification Technology
--6.4.1 Automatic Identification Technology
--6.4.4 Homework
-6.5 Intelligent Logistics
--6.5.4 Homework
-Unit 6 Test
--Test
-7.1 Overview of Supply Chain Management
--7.1.1 Overview of Supply Chain Management
--7.1.4 Homework
-7.2 Supply Chain Management Strategy
--7.2.1 Supply Chain Management Strategy
--7.2.4 Homework
-7.3 The Development Trend of SCM
--7.3.1 The Development Trend of SCM
--7.3.4 Homework
-Unit 7 Test
--Test
-8.1 Overview of Mobile Commerce
--8.1.1 Overview of Mobile Commerce
--8.1.4 Homework
-8.2 Related Technologies of Mobile Commerce
--8.2.1 Related Technologies of Mobile Commerce
--8.2.4 Homework
-8.3 Applications/Uses of M-commerce
--8.3.1 Applications/Uses of M-commerce
--8.3.4 Homework
-Unit 8 Test
--Test
-9.1 Overview of the Legal Environment of E-commerce
--9.1.1 Overview of the Legal Environment of E-commerce
--9.1.4 Homework
-9.2 Legal Regulations for E-commerce Transactions
--9.2.1 Legal Regulations for E-commerce Transactions
--9.2.4 Homework
-Unit 9 Test
--Test
-10.1 E-commerce Development Trend
-10.4 Homework
-Unit 10 Test