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8.1.3 Discussion

HERTZ GOES MOBILE ALL THE WAY


The Problem

The car rental industry is very competitive, and Hertz Corporation (hertz.com), the world’s largest car rental company, com- petes against hundreds of companies in approximately 10,000 locations in 150 countries. The strong competition negatively impacted profits. Hertz needs to constantly maintain a mobile presence. 

The Solution

Hertz pioneered several mobile commerce applications to increase its competitiveness. Mobile commerce is now embedded in the company’s national wireless network. This information is needed to reserve a car, confirm or change reservations, and other customer-related services .

Here are some of Hertz’s mobile services:

Easy and quick rentals   

Instant returns (eReturn) 

NeverLost® GPS navigation system 

Car locations

Hertz On Demand

PlatePass for toll payments. 

Wifi connection

Social media. 

The Results

Despite the economic problems of 2008–2014, Hertz has retained the number one position in the car rental industry. The company is expanding its operations and maintaining an excellent reputation among customers, due in part to its mobile applications.


Data source:https://www.bptrends.com/bpt/wp-content/uploads/10-02-2018-ART-Hertz-Case-Study.pdf with deletion and arrangement


Questions:

1.As a consumer, what features do you want Hertz to add?

2.What are the benefits of offering mobile apps to Hertz?


下一节:8.1.5 Suggested Answers

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Introduction to E-Commerce课程列表:

Course Introduction

-Course Introduction

Chapter 1 Overview of E-commerce

-1.1 Concept of E-commerce

--1.1.1 Concept of E-commerce

--1.1.2 PPT

--1.1.3 Discussion

--1.1.4 Homework

--1.1.5 Suggested Answers

-1.2 E-commerce and Traditional Commerce

--1.2.1 E-commerce and Traditional Commerce

--1.2.2 PPT

--1.2.3 Discussion

--1.2.4 Homework

--1.2.5 Suggested Answers

-1.3 Emergence and Development of E-commerce

--1.3.1 Emergence and Development of E-commerce

--1.3.2 PPT

--1.3.3 Discussion

--1.3.4 Homework

--1.3.5 Suggested Answers

-Unit1 Test

--Test

Chapter 2 Framework and Model of Electronic Commerce

-2.1 Framework of E-commerce

--2.1.1 Framework of E-commerce

--2.1.2 PPT

--2.1.3 Discussion

--2.1.4 Homework

--2.1.5 Suggested Answers

-2.2 B2B E-commerce Model

--2.2.1 B2B E-commerce Model

--2.2.2 PPT

--2.2.3 Discussion

--2.2.4 Homework

--2.2.5 Suggested Answers

-2.3 B2C E-commerce Model

--2.3.1 B2C E-commerce Model

--2.3.2 PPT

--2.3.3 Discussion

--2.3.4 Homework

--2.3.5 Suggested Answers

-2.4 C2C E-commerce Model

--2.4.1 C2C E-commerce Model

--2.4.2 PPT

--2.4.3 Discussion

--2.4.4 Homework

--2.4.5 Suggested Answers

-2.5 Innovation of E-commerce Models

--2.5.1 Innovation of E-commerce Models

--2.5.2 PPT

--2.5.3 Discussion

--2.5.4 Homework

--2.5.5 Suggested Answers

-Unit 2 Test

--Test

Chapter 3 E-commerce Security

-3.1 Overview of E-commerce Security

--3.1.1 Overview of E-commerce Security

--3.1.2 PPT

--3.1.3 Discussion

--3.1.4 Homework

--3.1.5 Suggested Answers

-3.2 Network Security(1)

--3.2.1 Network Security(1)

--3.2.2 PPT

--3.2.3 Discussion

--3.2.4 Homework

--3.2.5 Suggested Answers

-3.3 Network Security(2)

--3.3.1 Network Security(2)

--3.3.2 PPT

--3.3.3 Discussion

--3.3.4 Homework

--3.3.5 Suggested Answers

-3.4 Transaction Security(1)

--3.4.1 Transaction Security(1)

--3.4.2 PPT

--3.4.3 Discussion

--3.4.4 Homework

--3.4.5 Suggested Answers

-3.5 Transaction Security(2)

--3.5.1 Transaction Security(2)

--3.5.2 PPT

--3.5.3 Discussion

--3.5.4 Homework

--3.5.5 Suggested Answers

-3.6 E-commerce Security Protocol

--3.6.1 E-commerce Security Protocol

--3.6.2 PPT

--3.6.3 Discussion

--3.6.4 Homework

--3.6.5 Suggested Answers

-Unit 3 Test

--Test

Chapter 4 Internet Marketing

-4.1 Overview of Internet Marketing

--4.1.1 Overview of Internet Marketing

--4.1.2 PPT

--4.1.3 Discussion

--4.1.4 Homework

--4.1.5 Suggested Answers

-4.2 Internet Marketing Methods(1)

--4.2.1 Internet Marketing Methods(1)

--4.2.2 PPT

--4.2.3 Discussion

--4.2.4 Homework

--4.2.5 Suggested Answers

-4.3 Internet Marketing Methods(2)

--4.3.1 Internet Marketing Methods(2)

--4.3.2 PPT

--4.3.3 Discussion

--4.3.4 Homework

--4.3.5 Suggested Answers

-4.4 Internet Marketing Strategy(1)

--4.4.1 Internet Marketing Strategy(1)

--4.4.2 PPT

--4.4.3 Discussion

--4.4.4 Homework

--4.4.5 Suggested Answers

-4.5 Internet Marketing Strategy(2)

--4.5.1 Internet Marketing Strategy(2)

--4.5.2 PPT

--4.5.3 Discussion

--4.5.4 Homework

--4.5.5 Suggested Answers

-Unit 4 Test

--Test

Chapter 5 Online Banking and E-payment

-5.1 E-payment

--5.1.1 E-payment

--5.1.2 PPT

--5.1.3 Discussion

--5.1.4 Homework

--5.1.5 Suggested Answers

-5.2 E-money

--5.2.1 E-money

--5.2.2 PPT

--5.2.3 Discussion

--5.2.4 Homework

--5.2.5 Suggested Answers

-5.3 Third party payment

--5.3.1 Third party payment

--5.3.2 PPT

--5.3.3 Discussion

--5.3.4 Homework

--5.3.5 Suggested Answers

-5.4 E-payment System and Online Banking

--5.4.1 E-payment System and Online Banking

--5.4.2 PPT

--5.4.3 Discussion

--5.4.4 Homework

--5.4.5 Suggested Answers

-Unit 5 Test

--Test

Chapter 6 E-commerce Logistics

-6.1 Overview of Logistics

--6.1.1 Overview of Logistics

--6.1.2 PPT

--6.1.3 Discussion

--6.1.4 Homework

--6.1.5 Suggested Answers

-6.2 Overview of E-commerce Logistics

--6.2.1 Overview of E-commerce Logistics

--6.2.2 PPT

--6.2.3 Discussion

--6.2.4 Homework

--6.2.5 Suggested Answers

-6.3 E-commerce Distribution

--6.3.1 E-commerce Distribution

--6.3.2 PPT

--6.3.3 Discussion

--6.3.4 Homework

--6.3.5 Suggested Answers

-6.4 Automatic Identification Technology

--6.4.1 Automatic Identification Technology

--6.4.2 PPT

--6.4.3 Discussion

--6.4.4 Homework

--6.4.5 Suggested Answers

-6.5 Intelligent Logistics

--6.5.1 Intelligent Logistics

--6.5.2 PPT

--6.5.3 Discussion

--6.5.4 Homework

--6.5.5 Suggested Answers

-Unit 6 Test

--Test

Chapter 7 Supply Chain Management in E-commerce

-7.1 Overview of Supply Chain Management

--7.1.1 Overview of Supply Chain Management

--7.1.2 PPT

--7.1.3 Discussion

--7.1.4 Homework

--7.1.5 Suggested Answers

-7.2 Supply Chain Management Strategy

--7.2.1 Supply Chain Management Strategy

--7.2.2 PPT

--7.2.3 Discussion

--7.2.4 Homework

--7.2.5 Suggested Answers

-7.3 The Development Trend of SCM

--7.3.1 The Development Trend of SCM

--7.3.2 PPT

--7.3.3 Discussion

--7.3.4 Homework

--7.3.5 Suggested Answers

-Unit 7 Test

--Test

Chapter 8 Mobile Commerce

-8.1 Overview of Mobile Commerce

--8.1.1 Overview of Mobile Commerce

--8.1.2 PPT

--8.1.3 Discussion

--8.1.4 Homework

--8.1.5 Suggested Answers

-8.2 Related Technologies of Mobile Commerce

--8.2.1 Related Technologies of Mobile Commerce

--8.2.2 PPT

--8.2.3 Discussion

--8.2.4 Homework

--8.2.5 Suggested Answers

-8.3 Applications/Uses of M-commerce

--8.3.1 Applications/Uses of M-commerce

--8.3.2 PPT

--8.3.3 Discussion

--8.3.4 Homework

--8.3.5 Suggested Answers

-Unit 8 Test

--Test

Chapter 9 E-commerce Legal Environment

-9.1 Overview of the Legal Environment of E-commerce

--9.1.1 Overview of the Legal Environment of E-commerce

--9.1.2 PPT

--9.1.3 Discussion

--9.1.4 Homework

--9.1.5 Suggested Answers

-9.2 Legal Regulations for E-commerce Transactions

--9.2.1 Legal Regulations for E-commerce Transactions

--9.2.2 PPT

--9.2.3 Discussion

--9.2.4 Homework

--9.2.5 Suggested Answers

-Unit 9 Test

--Test

Chapter 10 E-commerce Development Trend

-10.1 E-commerce Development Trend

-10.2 PPT

-10.3 Discussion

-10.4 Homework

-10.5 Suggested Answers

-Unit 10 Test

8.1.3 Discussion笔记与讨论

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