当前课程知识点:New Media and Cultural Studies > Final Exam > Final Exam > Discussion Questions of Lesson 9
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1. According to reports by Tencent’s shenzhen.com, in the Nordic country of Sweden, over 4000 Swedes can unlock the door of an office building, board a train, enter a concert hall with their index fingers, or exchange personal social information simply by touching other people’s mobile phones. All this is due to a rice-sized microchip embedded in their fingers.
The cost of implanting such a chip is not high, only about 140 euros, and some Swedish companies even offer the chip implantation service to their employees for free. Due to the great convenience brought by chip implantation to people’s daily life, Swedes are competing to have a “taste” of it. Biohax international, the company responsible for the chip’s R&D, said that the current supply has been far behind the market demand.
Whether in Sweden or the United States, the first problem that cannot be avoided by chip implantation into human body is the protection of personal privacy. The controversy focuses on the risk of personal information stored on the chip being stolen away. However, supporters believe that there is no essential difference between the chips and smart phones that are widely used currently. The risk of chip information leakage is the same as that of personal mobile phone information leakage. Since people can accept the use of smart phones, why are they more worried about the safety of chips implanted into our body?
Looking back at the development stage of the internet, we can see such a trend: from the PC in the past to the smart phones today, data terminals are getting closer and closer to people. It’s more widely accepted that “mobile phones are the extension of human organs”. And chip implantation as a “zero distance” personal data terminal may become the final form of this trend, and we’ve seen this becoming a reality in countless science fictions.
What’s your view? Please discuss based on subjectivity alienation between technology and people, technology and postmodernity, and other relevant theories.
2. Recently, the farce of “loli turns out to be auntie” in the live streaming of “Her Highness Qiao Biluo” has attracted netizens’ attention, according to reports by Beijing News. I thought that the incident would make her lose a lot of followers, but after she showed her true self as an auntie, her streaming channel rocketed to the top of the popularity list, and her popularity rose from 50,000 to 600,000. On July 30th, “Her Highness Qiao Biluo” admitted in live streaming that the “reveal her true self incident” was a self-planned promotion, costing a total of 280,000 RMB. However, on the morning of July 31st, she denied on Microblog that it was planned in advance.
In the early morning of August 1st, the live streaming platform DouYu made an announcement on the “loli turns out to be auntie” incident of its live-streamer. The platform’s investigation and verification showed that the incident was a self-planned, sensation-creating, deliberate hype by the live-streamer “Her Highness Qiao Biluo”, and her live streaming channel was permanently shut down, all relevant videos were deleted, and her personal community on DouYu platform was closed.
Live streaming has already become an industry of manufacturing dreams. With the support of technology, live-streamers show what fans want to see in excessively beautified lens and deliberately selected clips. Gift income is an important means of profit for live-streamers of all major live streaming platforms. Other incomes include influencer sales, advertising campaign, information flow advertising, etc. Apart from gift income, live-streamers also make a lot of money from e-commerce. Now almost all live streaming platforms are open to e-commerce businesses, some of which are set up by the platform itself, and others are channeled to third-party platforms.
At least in the next five years, there is no doubt that internet live streaming will still be a promising business. Is such a new type of social relationship between live-streamers, fans and consumers a kind of romance out of free will or promiscuous transaction? Please use relevant theories to talk about your view.
3. Qian Huafei, CTO (chief technology officer) of Beijing Upano Co. Ltd said in his speech that media has gone through several changes and transited from traditional media to new media and to today’s VR panoramic media. Users have gradually become accustomed to reading news from their mobile phones, and one of the main experience offered by VR media is allowing people to experience immersive news-reading via mobile phones and the combination of VR graphics. This is the origin of the “immersive news” era.
At the end of 2018, the New York Times first released its panoramic news APP. Since then, an increasing number of media began to try out the immersive news reporting mode. Certainly, this trend also shows that media in the future can only survive by relying on technology. In the foreseeable future, the boundaries between news, movies, and games will eventually be blurred.
VR and other new information technologies are merging with journalism. The idea of time and space and the relationship between time and space upheld by traditional journalism are facing reforms. Please talk about your view based on relevant theories of time and space.
返回《New Media and Cultural Studies》慕课在线视频列表
-1.1 Culturalism
--1.1
-1.2 Marxist Theory
--1.2
-1.3 Structuralism and Post-structuralism
--1.3
-1.4 Gender and Sexuality
--1.4
-Unit Test 1
-Discussion Questions of Lesson 1
-2.1 Aristotle’s Classical Rhetoric
--2.1
-2.2 Kenneth Burke’s New Rhetoric
--2.2
-2.3 Frame and Metaphor: Two Weapons in the Fight for Discourse
--2.3
-2.4 The Concepts of Our Time and the Secret to their Creation
--2.4
-Unit Test 2
-Discussion Questions of Lesson 2
-3.1 Understanding Signs: From Saussure to Pierce
--3.1
-3.2 The Power Relationship Behind Signs
--3.2
-3.3 The Landscape of Signs in the Cyber World
--3.3
-3.4 A Model of Communication Semiotic Criticism
--3.4
-Unit Test 3
-Discussion Questions of Lesson 3
-4.1 Feminist Stance in Romance Web Fiction
--4.1
-4.2 Paradox of Body Consumption
--4.2
-4.3 Women’s Empowerment in New Media
--4.3
-Unit Test 4
-Discussion Questions of Lesson 4
-5.1 Optimistic Theories of Cultural Consumption
--5.1
-5.2 Pessimistic Theories of Cultural Consumption
--5.2
-5.3 Fan Culture and Convergence Culture
--5.3
-Unit Test 5
-Discussion Questions of Lesson 5
-6.1 Understanding Rituals
--6.1
-6.2 Media Events and Media Rituals
--6.2
-6.3 Interaction Ritual Chains
--6.3
-6.4 New Media Ritual Criticism
--6.4
-Unit Test 6
-Discussion Questions of Lesson 6
-7.1 Overview of Subcultural Studies
--7.1
-7.2 Birmingham School’s Subcultural Studies
--7.2
-7.3 The Incorporation of Subcultures
--7.3
-7.4 Case Studies of Subcultures
--7.4
-Unit Test 7
-Discussion Questions of Lesson 7
-8.1 Space and Spatial Epistemology
--8.1
-8.2 Spatial Practice and Power Production
--8.2
-8.3 Lefebvre’s Theory of the Production of Space
--8.3
-8.4 Foucault’s Theory of Space Discipline
--8.4
-8.5 Cultural Consequences of the Production of Space
--8.5
-Unit Test 8
-Discussion Questions of Lesson 8
-9.1 Telegraph: Technology and Cultural Changes
--9.1
-9.2 Virtual Reality: Technology and Space-Time Restructuring
--9.2
-9.3 Mobile Phone: Technology and Subjectivity Alienation
--9.3
-9.4 WeChat: Technology Reshapes Social Relationships
--9.4
-Unit Test 9
-Discussion Questions of Lesson 9
-10.1 Five Shapes of Body
--10.1
-10.2 Philosophical “Adventure” of Body
--10.2
-10.3 The Code of Power Behind Body
--10.3
-10.4 Body Politics in the Era of New Media
--10.4
-Unit Test 10
-Discussion Questions of Lesson 10
-11.1 Internet Freedom: Media Imperialism in the Global Village
--11.1
-11.2 Cyber Diplomacy: The New Blue Ocean of Global Political Communication
--11.2
-11.3 Cyber Terrorism: The Challenge of New Media Decentralization
--11.3
-Unit Test 11
-Discussion Questions of Lesson 11
-12.1 Overview of Research Methods
--12.1
-12.2 Ethnography
--12.2
-12.3 Focus Group
--12.3
-12.4 Interactive Narrative
--12.4
-Unit Test 12
-Discussion Questions of Lesson 12
-Final Exam