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1. When conducting netnography (online ethnography), we need to pay attention to the ethical issues. We should state our true research identity and purpose, and get permission before we carry out the research. Suppose you want to do research on “gay man’s wife”. You are not a “gay man’s wife”. You find a QQ group about it on Douban, and apply to join the group and decide to carry out ethnography observation. When should you state your research purpose? In addition, there are four administrators in the QQ group. If two administrators agree to your research in the group and the other two oppose, what should you do? Can you continue your research in the group?
2. The design of interactive narrative games on serious themes should have features of public welfare and popularity. First of all, real life, accurate knowledge and upright view of the world, view of life, view of values are the three public welfare standards. But if we strictly follow these three standards, sometimes it will bring restrictions to the plot design of the game. The game may not be popular because of its lack of attraction, and its influence on public welfare publicity will be limited. Conflict and dramatic plot are the popularity features to enhance the attraction of the game, which can increase the traffic of popularity for the game. However, in pursuit of popularity, public welfare standards are often violated. Even if the game is popular, it also goes against the original intention of serious game design. As it’s impossible to have the best of both worlds, if there is an irreconcilable conflict between public welfare and popularity when designing interactive narrative games, what will you do? Please give specific examples.
3. In August 2019, China’s “No.1 case of removing from chat group” held a public trial in Shandong Province. The plaintiff was removed from a WeChat group and filed a lawsuit with Shandong Pingdu People’s Court on the ground that his reputation right was violated. According to Guangzhou Daily, the significance of this “novel” case is to lead people to think about online social etiquette. Online social etiquette includes: (1) Don’t invite strangers into private chat groups without careful consideration; (2) Don’t send screenshots of chat history between you and others to WeChat moments; (3) Try not to send advertisements in chat groups; (4) Don’t always scramble for red packets and never send them; (5) Don’t record video chats when others video chat with you. If you were asked to conduct an empirical study on online social etiquette, what research question would you discuss and what methods would you adopt? Please specify your research design.
返回《New Media and Cultural Studies》慕课在线视频列表
-1.1 Culturalism
--1.1
-1.2 Marxist Theory
--1.2
-1.3 Structuralism and Post-structuralism
--1.3
-1.4 Gender and Sexuality
--1.4
-Unit Test 1
-Discussion Questions of Lesson 1
-2.1 Aristotle’s Classical Rhetoric
--2.1
-2.2 Kenneth Burke’s New Rhetoric
--2.2
-2.3 Frame and Metaphor: Two Weapons in the Fight for Discourse
--2.3
-2.4 The Concepts of Our Time and the Secret to their Creation
--2.4
-Unit Test 2
-Discussion Questions of Lesson 2
-3.1 Understanding Signs: From Saussure to Pierce
--3.1
-3.2 The Power Relationship Behind Signs
--3.2
-3.3 The Landscape of Signs in the Cyber World
--3.3
-3.4 A Model of Communication Semiotic Criticism
--3.4
-Unit Test 3
-Discussion Questions of Lesson 3
-4.1 Feminist Stance in Romance Web Fiction
--4.1
-4.2 Paradox of Body Consumption
--4.2
-4.3 Women’s Empowerment in New Media
--4.3
-Unit Test 4
-Discussion Questions of Lesson 4
-5.1 Optimistic Theories of Cultural Consumption
--5.1
-5.2 Pessimistic Theories of Cultural Consumption
--5.2
-5.3 Fan Culture and Convergence Culture
--5.3
-Unit Test 5
-Discussion Questions of Lesson 5
-6.1 Understanding Rituals
--6.1
-6.2 Media Events and Media Rituals
--6.2
-6.3 Interaction Ritual Chains
--6.3
-6.4 New Media Ritual Criticism
--6.4
-Unit Test 6
-Discussion Questions of Lesson 6
-7.1 Overview of Subcultural Studies
--7.1
-7.2 Birmingham School’s Subcultural Studies
--7.2
-7.3 The Incorporation of Subcultures
--7.3
-7.4 Case Studies of Subcultures
--7.4
-Unit Test 7
-Discussion Questions of Lesson 7
-8.1 Space and Spatial Epistemology
--8.1
-8.2 Spatial Practice and Power Production
--8.2
-8.3 Lefebvre’s Theory of the Production of Space
--8.3
-8.4 Foucault’s Theory of Space Discipline
--8.4
-8.5 Cultural Consequences of the Production of Space
--8.5
-Unit Test 8
-Discussion Questions of Lesson 8
-9.1 Telegraph: Technology and Cultural Changes
--9.1
-9.2 Virtual Reality: Technology and Space-Time Restructuring
--9.2
-9.3 Mobile Phone: Technology and Subjectivity Alienation
--9.3
-9.4 WeChat: Technology Reshapes Social Relationships
--9.4
-Unit Test 9
-Discussion Questions of Lesson 9
-10.1 Five Shapes of Body
--10.1
-10.2 Philosophical “Adventure” of Body
--10.2
-10.3 The Code of Power Behind Body
--10.3
-10.4 Body Politics in the Era of New Media
--10.4
-Unit Test 10
-Discussion Questions of Lesson 10
-11.1 Internet Freedom: Media Imperialism in the Global Village
--11.1
-11.2 Cyber Diplomacy: The New Blue Ocean of Global Political Communication
--11.2
-11.3 Cyber Terrorism: The Challenge of New Media Decentralization
--11.3
-Unit Test 11
-Discussion Questions of Lesson 11
-12.1 Overview of Research Methods
--12.1
-12.2 Ethnography
--12.2
-12.3 Focus Group
--12.3
-12.4 Interactive Narrative
--12.4
-Unit Test 12
-Discussion Questions of Lesson 12
-Final Exam