Entrepreneurship

The main goal of this course is to cultivate and strengthen entrepreneurial spirit, exercise and improve entrepreneurial ability. Through the learning of entrepreneurial knowledge, cultivate entrepreneurial thinking, understand the inherent laws of entrepreneurial activities and the key issues involved, and help everyone rationally plan entrepreneurship and career Development path. 本课程以培养和强化创业精神,锻炼和提升创业能力为主要目标,通过创业知识的学习,培养创业思维,了解创业活动过程的内在规律与所涉及的关键问题,帮助大家理性地规划创业和职业发展路径。 —— 课程团队

开设学校:中国传媒大学;学科:其他、

Entrepreneurship课程:前往报名学习

Entrepreneurship视频慕课课程简介:

The main goal of this course is to cultivate and strengthen entrepreneurial spirit, exercise and improve entrepreneurial ability. Through the learning of entrepreneurial knowledge, cultivate entrepreneurial thinking, understand the inherent laws of entrepreneurial activities and the key issues involved, and help everyone rationally plan entrepreneurship and career Development path. 本课程以培养和强化创业精神,锻炼和提升创业能力为主要目标,通过创业知识的学习,培养创业思维,了解创业活动过程的内在规律与所涉及的关键问题,帮助大家理性地规划创业和职业发展路径。 —— 课程团队

前往报名学习

Entrepreneurship课程列表:

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Chapter1 Introduction to Entrepreneurship

-1.1 Talking about the form of entrepreneurship

--1.1 Talking about the form of entrepreneurship

-1.2 Understanding entrepreneurship and its essence

--1.2 Understanding entrepreneurship and its essence

-1.3 Identify and evaluate entrepreneurial opportunities

--1.3 Identify and evaluate entrepreneurial opportunities

-1.4 Analyze the entrepreneurial environment

--1.4 Analyze the entrepreneurial environment

-1.5 Choose a startup project

--1.5 Choose a startup project

-Exercise 1

Chapter 2 Business Model

-2.1 Overview of business profit model

--2.1 Overview of business profit model

-2.2 Innovation of business model

--2.2 Innovation of business model

-Exercise 2

Chapter3 Entrepreneurs and entrepreneurial teams

-3.1 Entrepreneurs

--3.1 Entrepreneurs

-3.2 Undergraduate entrepreneurship

--3.2 Undergraduate entrepreneurship

-3.3 Entrepreneurship team

--3.3 Entrepreneurship team

-3.4 Construction of entrepreneurial team

--3.4 Construction of entrepreneurial team

-3.5 Management of entrepreneurial team

--3.5 Management of entrepreneurial team

-Exercise 3

Chapter4 Entrepreneurship Marketing Strategy

-4.1 Analysis of entrepreneurial environment

--4.1 Analysis of entrepreneurial environment

-4.2 Market research of entrepreneurial projects

--4.2 Market research of entrepreneurial projects

-4.3 Target market strategy

--4.3 Target market strategy

-4.4 Marketing mix strategy for entrepreneurial project marketing

--4.4 Marketing mix strategy for entrepreneurial project marketing

-Exercise 4

Chapter5 Entrepreneurship Risk

-5.1 Basic overview of entrepreneurial risk

--5.1 Basic overview of entrepreneurial risk

-5.2 Identification and control of entrepreneurial risks

--5.2 Identification and control of entrepreneurial risks

-Exercise 5

Chapter6 Venture Capital

-6.1 Overview of venture financing

--6.1 Overview of venture financing

-6.2 Interpersonal capital financing

--6.2 Interpersonal capital financing

-6.3 Institutional capital financing

--6.3 Institutional capital financing

-6.4 Entrepreneurship financing process

--6.4 Entrepreneurship financing process

-6.5 Financial statements and their relationships

--6.5 Financial statements and their relationships

-Exercise 6

Chapter7 Entrepreneurship plan formulation, analysis and evaluation

-7.1 Formulation of business plan

--7.1 Formulation of business plan

-7.2 The content and framework of the business plan

--7.2 The content and framework of the business plan

-7.3 Analysis and evaluation of business plan

--7.3 Analysis and evaluation of business plan

-7.4 Investor's analysis and evaluation of entrepreneurial plans

--7.4 Investor's analysis and evaluation of entrepreneurial plans

-7.5 Investors' due diligence on startups

--7.5 Investors' due diligence on startups

-Exercise 7

Chapter8 Startup and Growth of Startups

-8.1 Starting a startup

--8.1 Starting a startup

-8.2 The company registration process and the growth of startups

--8.2 The company registration process and the growth of startups

-8.3 Management characteristics in the early stage of entrepreneurship特点A

--8.3 Management characteristics in the early stage of entrepreneurship

-8.4 Managing corporate growth

--8.4 Managing corporate growth

-Exercise 8

Entrepreneurship开设学校:中国传媒大学

Entrepreneurship授课教师:

王晓艳-教授-中国传媒大学-

课程负责人,中国传媒大学经济与管理学院创新创业教育中心副主任,原工商管理系主任,硕士生导师;中国注册会计师、注册资产评估师、注册税务师。长期从事财务会计、财务管理、财务分析教学科研和创新创业指导实践活动。

刘长迎-教师-中国传媒大学-

课程主讲,中国传媒大学经济与管理学院创新创业教育中心专任教师,中关村创新创业导师,主讲《企业创新创业管理》、《管理学原理》、《人力资源管理》、《市场营销管理》等课程,拥有近二十年的企业实际运营和管理咨询经验,为多家企业和机构提供过管理咨询和规划等服务,曾指导学生参加创新创业大赛获北京市金奖和国家级铜奖。

孟庆顺-教授-中国传媒大学-

课程主讲,中国传媒大学经济与管理学院创新创业教育中心教授,企业管理硕士生导师,中国质量协会学术委员会委员,讲授的课程有《营销课程》、《人力资源管理》、《质量管理与标准化》、《创业管理》等。中国传媒大学创行社团指导教师并获得“优秀社团指导教师”和创行中国“最佳指导教师”称号。为多家企业和电视台做过管理咨询和方案策划。

王锦慧-教授-中国传媒大学-

课程主讲,中国传媒大学经济与管理学院教授,博士,2005年获得中国注册会计师执业资格(CPA),主要研究领域金融投资、文化金融。主持中国传媒大学电影版权证券化方面的课题两项;参与文化产业及文化市场方面的文化部、商务部、新闻出版总署、北京市哲学社会科学基金、上海哲学社会科学项目、国家体彩中心等省部级课题6项;先后在中文核心期刊发表:《电影版权证券化的融资模式选择》、《文化产业与经济增长关系的理论研究》、《基于DEA的我国商业银行效率研究:1994-2006》、《我国银行效率与经济增长的再分析——多元VAR分析》、《中国股票市场资源配置效率的实证研究》、《资本账户开放与经济增长:文献综述》等近二十篇;出版专著《开放条件下金融效率与经济增长》,参与出版《文化创意产业集聚与发展:北京地区研究报告》、《实施文化走出去工程政策体系研究》、《国际文化市场》。

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