当前课程知识点:Winning in Business:The Art of War by Sun Tzu >  Chapter 5 Winning by knowledge: If you know the enemy and know yourself, you will win by intelligence >  5.3 Sun Tzu’s interpretation of winning by knowledge >  PPT

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返回《Winning in Business:The Art of War by Sun Tzu》慕课在线视频列表

Winning in Business:The Art of War by Sun Tzu课程列表:

Chapter 1 Introduction: Sun Tzu’s winning strategy creatively inspires business competition

-1.1 The basis for Commercial application: Sun Tzu remolded war to competition

--Video

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--In-class Quiz

-1.2 Origin of business application: The business sage pioneering application of military strategy in business competition

--Video

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--In-class Quiz

-1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu

--Video

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--In-class Quiz

-1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s

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--In-class Quiz

-1.5 Teaching arrangements

--Outline of the Course

--Video

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--In-class Quiz

-Discussion board (Introduction: Sun Tzu's winning strategy creatively inspires business competition)

-Unit Test

Chapter 2 “The ultimate master of war: Sun Tzu achieved success and won recognition as the teacher of immortality”

-2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities

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--In-class Quiz

-2.2 Understanding the man and his world

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--In-class Quiz

-2.3 Man of mystery for millennium

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--In-class Quiz

-2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general

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--In-class Quiz

-2.5 Sun Tzu’s old and renowned family

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--In-class Quiz

-2.6 Age of rapid change

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--In-class Quiz

-2.7 Life ending

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--In-class Quiz

-2.8 Refining The Art of War

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--In-class Quiz

-Discussion board (The first lecture: "The ultimate master of war: Sun Tzu achieved success and won recognition as the teacher of immortality"

-Unit Test

Chapter 3 The “Bible” of War: Developing tactics in accordance with the moral law; Winning in relation to the opponent

-3.1 The interpretation of the title

--Video

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--In-class Quiz

-3.2 Profound influence

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--In-class Quiz

-3.3 The main idea of each chapter

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--In-class Quiz

-3.4 The debate between good and evil

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--In-class Quiz

-3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems

--Video

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--In-class Quiz

-3.6 Deception is not the same thing as fraud

--Video

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--In-class Quiz

-3.7 The boundaries of the application of The Art of War by Sun Tzu

--Video

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--In-class Quiz

-Discussion board (The Second Lecture: The “Bible” of War)

-Unit Test

Chapter 4 Complete Victory: Winning all competitions without fighting

-4.1 Interpretation of the title

--Video

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--In-class Quiz

-4.2 Winning story

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--In-class Quiz

-4.3 Overview of victory view

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--In-class Quiz

-4.4 The meaning of complete victory

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--In-class Quiz

-4.5 Thought system of complete victory

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--In-class Quiz

-4.6 The case of a complete victory

--Video

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--In-class Quiz

-4.7 Thought of complete victory in business

--Video

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--In-class Quiz

-Discussion board (The Third Lecture: Complete Victory)

-Unit Test

Chapter 5 Winning by knowledge: If you know the enemy and know yourself, you will win by intelligence

-5.1 Interpretation of the title

--Video

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--In-class Quiz

-5.2 The anecdote of winning by knowledge

--Video

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--In-class Quiz

-5.3 Sun Tzu’s interpretation of winning by knowledge

--Video1:Sun Tzu’s interpretation of winning by knowledge(The first half part)

--Video2:Sun Tzu’s interpretation of winning by knowledge (The later half part)

--PPT

--In-class Quiz

-5.4 Application of winning by knowledge in business

--Video

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--In-class Quiz

-5.5 Three business cases of winning by knowledge

--Video1:How Japanese businessmen managed to locate Daqing Oilfield

--Video2:China-Australia iron ore negotiation

--Video3:Yahoo was sold at a low price due to the misunderstanding of the intelligence

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--In-class Quiz

-5.6 Enlightenment from winning by knowledge

--Video

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--In-class Quiz

-Discussion forum (session 4: Winning by knowledge)

-Unit Test

Chapter 6 Winning by the moral law: If you cultivate the moral law and strictly adhere to its method and discipline, you will win people’s hearts

-6.1 Interpretation of the title

--Video

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--In-class Quiz

-6.2 A historical story of winning by the moral law

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--In-class Quiz

-6.3 Sun Tzu’s interpretation of winning by the moral law

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--In-class Quiz

-6.4 Moral law in business solution

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--In-class Quiz

-6.5 Business cases of winning by the moral law

--Video1:SAIC Volkswagen: producing cars of reliable quality

--Video2:Could you use Baidu search engine?

--Video3:“Digging In and Widening Out” strategy helps Huawei achieve what it is now

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--In-class Quiz

-6.6 Insights from winning by the moral law

--Video

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--In-class Quiz

-Discussion forum (session 5: Winning by moral law)

-Unit Test

Chapter 7 Winning by Stratagem: To balk the enemy’s plans and conquer their minds

-7.1 The interpretation of the title

--Video

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--In-class Quiz

-7.2 The allusion of winning by stratagem

--Video

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--In-class Quiz

-7.3 Sun Tzu’s interpretation of winning by stratagem

--Video1: Sun Tzu’s explanation of winning by stratagem (The first half part)

--Video2:Sun Tzu’s explanation of winning by stratagem (The latter half part)

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--In-class Quiz

-7.4 The interpretation of winning by stratagem in business competition

--Video

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--In-class Quiz

-7.5 Business cases of winning by stratagem

--Video1:Windows product release press

--Video2:Bristol-Myers was facing a lot of difficulties

--Video3:Haier mini refrigerator hit the college student market in US

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--In-class Quiz

-7.6 Reviews of winning by stratagem.

--Video

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--In-class Quiz

-Discussion for lesson Six: Winning by Stratagem

-Unite Test

Chapter 8 Winning by diplomacy: Seeking diplomatic strategies for mutual benefit

-8.1 The title interpretation

--Video

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--In-class Quiz

-8.2 The allusion of winning by diplomacy

--Video

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--In-class Quiz

-8.3 Sun Tzu’s interpretation of winning by diplomacy

--Video1:Sun Tzu’s explanation of winning by diplomacy (The first half part)

--Video2:Sun Tzu’s explanation of winning by diplomacy (The latter half part)

--PPT

--In-class Quiz

-8.4 The interpretation of winning by diplomacy in business competition

--Video

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--In-class Quiz

-8.5 Business cases of winning by stratagem

--Video1:Many parties tried to bid for Sogou but Tencent finally made it

--Video2:Channel Gate triggers Nokia crisis

--Video3:Didi Chuxing achieved victory for its flexible strategies

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--In-class Quiz

-8.6 The reviews of winning by diplomacy

--Video

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--In-class Quiz

-Discussion for Lesson Seven: Winning by Diplomacy

-Unit Test

Chapter 9 Winning by energy:seeking energy and creating synergy

-9.1 Interpretation of the title

--Video

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--In-class Quiz

-9.2 Allusions of winning by energy

--Video

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--In-class Quiz

-9.3 Sun Tzu’s idea of winning by energy

--Video1:Analysis of Sun Tzu’s idea of winning by energy (The first half part one)

--Video2: Analysis of Sun Tzu’s idea of winning by energy (The latter half part two)

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--In-class Quiz

-9.4 Application of winning by energy in business

--Video

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--In-class Quiz

-9.5 Winning by energy in business: three cases

--Video1:Geely uses Volvo to promote internationalization

--Video2:Xiang’eqing, a high-end restaurant collapsed in its strategic transformation

--Video3:Jia Duo Bao lost the lawsuit but won the market

--PPT

--In-class Quiz

-9.6 The review of winning by energy

--Video

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--In-class Quiz

-Discussion (Lecture 8: Winning by Energy)

-Unit Test

Chapter 10 Winning by the indirect method: Maintain the direct method but use the indirect method to win

-10.1 Interpretation of the title

--Video

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--In-class Quiz

-10.2 A story about winning by the indirect method

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--In-class Quiz

-10.3 Sun Tzu’s interpretation of winning by the indirect method

--Video

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--In-class Quiz

-10.4 Winning by the indirect method in business competition

--Video

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--In-class Quiz

-10.5 Business cases of winning by the indirect method: three cases in business competition

--Video1:Taobao’s free business model beats eBay

--Video2:Kodak’s bankruptcy: it failed to keep up with the innovation trend

--Video3:Cheetah’s struggling growth in the shadow of the giant 360

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--In-class Quiz

-10.6 The reviews of winning by the indirect method

--Video

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--In-class Quiz

-Discussion (Lecture 9 Winning by the indirect method)

-Unit Test

Chapter 11 Winning by focused strength: Pursuing a victory with strength and power of concentration

-11.1 Explanation of the title

--Video

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--In-class Quiz

-11.2 An ancient Chinese story: Tian Ji’s horse racing

--Video

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--In-class Quiz

-11.3 Sun Tzu’s elaboration of winning by focusing strength

--Video

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--In-class Quiz

-11.4 Interpretation of winning by strength in business

--Video

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--In-class Quiz

-11.5 Case study of winning by focused strength:four business cases

--Video1:Competition between Microsoft and Netscape

--Video2:Chunlan Group’s failure in diversification

--Video3:Vanke’s subtraction strategy

--Video4:Southwest Airlines’ exploration of virgin market

--PPT

--In-class Quiz

-11.6 A further probe into Sun Tzu’s thought of winning by focused strength

--Video

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--In-class Quiz

-Lesson 10 Wining by Strength.

-Unit Test

Chapter 12 Conclusion: There should be no sequelae to victory

-12.1 Review of the course

--Video

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--In-class Quiz

-12.2 The secret to winning in business

--Video

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--In-class Quiz

-12.3 Business case: Huawei won’t be Genghis Khan

--Video

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--In-class Quiz

-12.4 Vision of complete victory: Embracing a new era of harmonious competition

--Video

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--In-class Quiz

-Topic for discussion

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