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1.2.3 Discussion

Trunk Club: trunkclub.com


Founded in 2009, Trunk Club is a clothing e-commerce company in Chicago, Illinois, USA. It employs O2O model to provide men and women with personalized and mid-to-high-end clothing services. In 2014, it was taken over by Nordstromin (a high-end department store chain in the United States) for $350 million, and services of Trunk Club were integrated into the company's stores with overhead prices.

Trunk Club’s O2O shopping process can be roughly divided into three steps.

The first step is to register as a member of Trunk Club and fill in the information. When you register as a club member for free on the official website of Trunk Club, you will be required to fill in a brief questionnaire to let the designer understand your taste. The questionnaire covers that what your typical style is in daily life, whether you prefer formal business or casual comfort, what colors and patterns you avoid, how long you like your jeans, etc. Furthermore, you can consult with your specified designer over the telephone or the company's online messenger service to express your preferences in more detail.

The second step is to exchange opinions with the designer. Trunk Club will send you a list of 6 to 10 items in the mailing package by email two days before the actual clothes are sent, enabling you to have an opportunity to exchange the size or color, keep back your design notes, or reject impracticable things.

The final step is to accept and return the package. The package will be delivered for free within 4 to 6 working days. You will have five days to try on all the clothes after the clothes are delivered. You only need to pay for the clothes you like in the package and then send the rest of the unsatisfied clothes back (take delivery of goods via free UPS or personally deliver the package to a nearby Nordstrom store).


Data Source: https://medium.com/unpacking-trunk-club/recommendation-systems-at-trunk-club-overview-part-1-cc5783e5ff4b  with deletion and arrangement


Questions:

1. What are the differences between Trunk Club and traditional commerce?

2. Trunk Club belongs to what kind of e-commerce model? What are the advantages of this model?


下一节:1.2.5 Suggested Answers

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Introduction to E-Commerce课程列表:

Course Introduction

-Course Introduction

Chapter 1 Overview of E-commerce

-1.1 Concept of E-commerce

--1.1.1 Concept of E-commerce

--1.1.2 PPT

--1.1.3 Discussion

--1.1.4 Homework

--1.1.5 Suggested Answers

-1.2 E-commerce and Traditional Commerce

--1.2.1 E-commerce and Traditional Commerce

--1.2.2 PPT

--1.2.3 Discussion

--1.2.4 Homework

--1.2.5 Suggested Answers

-1.3 Emergence and Development of E-commerce

--1.3.1 Emergence and Development of E-commerce

--1.3.2 PPT

--1.3.3 Discussion

--1.3.4 Homework

--1.3.5 Suggested Answers

-Unit1 Test

--Test

Chapter 2 Framework and Model of Electronic Commerce

-2.1 Framework of E-commerce

--2.1.1 Framework of E-commerce

--2.1.2 PPT

--2.1.3 Discussion

--2.1.4 Homework

--2.1.5 Suggested Answers

-2.2 B2B E-commerce Model

--2.2.1 B2B E-commerce Model

--2.2.2 PPT

--2.2.3 Discussion

--2.2.4 Homework

--2.2.5 Suggested Answers

-2.3 B2C E-commerce Model

--2.3.1 B2C E-commerce Model

--2.3.2 PPT

--2.3.3 Discussion

--2.3.4 Homework

--2.3.5 Suggested Answers

-2.4 C2C E-commerce Model

--2.4.1 C2C E-commerce Model

--2.4.2 PPT

--2.4.3 Discussion

--2.4.4 Homework

--2.4.5 Suggested Answers

-2.5 Innovation of E-commerce Models

--2.5.1 Innovation of E-commerce Models

--2.5.2 PPT

--2.5.3 Discussion

--2.5.4 Homework

--2.5.5 Suggested Answers

-Unit 2 Test

--Test

Chapter 3 E-commerce Security

-3.1 Overview of E-commerce Security

--3.1.1 Overview of E-commerce Security

--3.1.2 PPT

--3.1.3 Discussion

--3.1.4 Homework

--3.1.5 Suggested Answers

-3.2 Network Security(1)

--3.2.1 Network Security(1)

--3.2.2 PPT

--3.2.3 Discussion

--3.2.4 Homework

--3.2.5 Suggested Answers

-3.3 Network Security(2)

--3.3.1 Network Security(2)

--3.3.2 PPT

--3.3.3 Discussion

--3.3.4 Homework

--3.3.5 Suggested Answers

-3.4 Transaction Security(1)

--3.4.1 Transaction Security(1)

--3.4.2 PPT

--3.4.3 Discussion

--3.4.4 Homework

--3.4.5 Suggested Answers

-3.5 Transaction Security(2)

--3.5.1 Transaction Security(2)

--3.5.2 PPT

--3.5.3 Discussion

--3.5.4 Homework

--3.5.5 Suggested Answers

-3.6 E-commerce Security Protocol

--3.6.1 E-commerce Security Protocol

--3.6.2 PPT

--3.6.3 Discussion

--3.6.4 Homework

--3.6.5 Suggested Answers

-Unit 3 Test

--Test

Chapter 4 Internet Marketing

-4.1 Overview of Internet Marketing

--4.1.1 Overview of Internet Marketing

--4.1.2 PPT

--4.1.3 Discussion

--4.1.4 Homework

--4.1.5 Suggested Answers

-4.2 Internet Marketing Methods(1)

--4.2.1 Internet Marketing Methods(1)

--4.2.2 PPT

--4.2.3 Discussion

--4.2.4 Homework

--4.2.5 Suggested Answers

-4.3 Internet Marketing Methods(2)

--4.3.1 Internet Marketing Methods(2)

--4.3.2 PPT

--4.3.3 Discussion

--4.3.4 Homework

--4.3.5 Suggested Answers

-4.4 Internet Marketing Strategy(1)

--4.4.1 Internet Marketing Strategy(1)

--4.4.2 PPT

--4.4.3 Discussion

--4.4.4 Homework

--4.4.5 Suggested Answers

-4.5 Internet Marketing Strategy(2)

--4.5.1 Internet Marketing Strategy(2)

--4.5.2 PPT

--4.5.3 Discussion

--4.5.4 Homework

--4.5.5 Suggested Answers

-Unit 4 Test

--Test

Chapter 5 Online Banking and E-payment

-5.1 E-payment

--5.1.1 E-payment

--5.1.2 PPT

--5.1.3 Discussion

--5.1.4 Homework

--5.1.5 Suggested Answers

-5.2 E-money

--5.2.1 E-money

--5.2.2 PPT

--5.2.3 Discussion

--5.2.4 Homework

--5.2.5 Suggested Answers

-5.3 Third party payment

--5.3.1 Third party payment

--5.3.2 PPT

--5.3.3 Discussion

--5.3.4 Homework

--5.3.5 Suggested Answers

-5.4 E-payment System and Online Banking

--5.4.1 E-payment System and Online Banking

--5.4.2 PPT

--5.4.3 Discussion

--5.4.4 Homework

--5.4.5 Suggested Answers

-Unit 5 Test

--Test

Chapter 6 E-commerce Logistics

-6.1 Overview of Logistics

--6.1.1 Overview of Logistics

--6.1.2 PPT

--6.1.3 Discussion

--6.1.4 Homework

--6.1.5 Suggested Answers

-6.2 Overview of E-commerce Logistics

--6.2.1 Overview of E-commerce Logistics

--6.2.2 PPT

--6.2.3 Discussion

--6.2.4 Homework

--6.2.5 Suggested Answers

-6.3 E-commerce Distribution

--6.3.1 E-commerce Distribution

--6.3.2 PPT

--6.3.3 Discussion

--6.3.4 Homework

--6.3.5 Suggested Answers

-6.4 Automatic Identification Technology

--6.4.1 Automatic Identification Technology

--6.4.2 PPT

--6.4.3 Discussion

--6.4.4 Homework

--6.4.5 Suggested Answers

-6.5 Intelligent Logistics

--6.5.1 Intelligent Logistics

--6.5.2 PPT

--6.5.3 Discussion

--6.5.4 Homework

--6.5.5 Suggested Answers

-Unit 6 Test

--Test

Chapter 7 Supply Chain Management in E-commerce

-7.1 Overview of Supply Chain Management

--7.1.1 Overview of Supply Chain Management

--7.1.2 PPT

--7.1.3 Discussion

--7.1.4 Homework

--7.1.5 Suggested Answers

-7.2 Supply Chain Management Strategy

--7.2.1 Supply Chain Management Strategy

--7.2.2 PPT

--7.2.3 Discussion

--7.2.4 Homework

--7.2.5 Suggested Answers

-7.3 The Development Trend of SCM

--7.3.1 The Development Trend of SCM

--7.3.2 PPT

--7.3.3 Discussion

--7.3.4 Homework

--7.3.5 Suggested Answers

-Unit 7 Test

--Test

Chapter 8 Mobile Commerce

-8.1 Overview of Mobile Commerce

--8.1.1 Overview of Mobile Commerce

--8.1.2 PPT

--8.1.3 Discussion

--8.1.4 Homework

--8.1.5 Suggested Answers

-8.2 Related Technologies of Mobile Commerce

--8.2.1 Related Technologies of Mobile Commerce

--8.2.2 PPT

--8.2.3 Discussion

--8.2.4 Homework

--8.2.5 Suggested Answers

-8.3 Applications/Uses of M-commerce

--8.3.1 Applications/Uses of M-commerce

--8.3.2 PPT

--8.3.3 Discussion

--8.3.4 Homework

--8.3.5 Suggested Answers

-Unit 8 Test

--Test

Chapter 9 E-commerce Legal Environment

-9.1 Overview of the Legal Environment of E-commerce

--9.1.1 Overview of the Legal Environment of E-commerce

--9.1.2 PPT

--9.1.3 Discussion

--9.1.4 Homework

--9.1.5 Suggested Answers

-9.2 Legal Regulations for E-commerce Transactions

--9.2.1 Legal Regulations for E-commerce Transactions

--9.2.2 PPT

--9.2.3 Discussion

--9.2.4 Homework

--9.2.5 Suggested Answers

-Unit 9 Test

--Test

Chapter 10 E-commerce Development Trend

-10.1 E-commerce Development Trend

-10.2 PPT

-10.3 Discussion

-10.4 Homework

-10.5 Suggested Answers

-Unit 10 Test

1.2.3 Discussion笔记与讨论

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