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“Double Eleven” in 2020
The 11-day e-commercial “Double Eleven” sale, from November 1 to 11 in 2020, had ended, and the trading volume of the large e-commercial platforms created new highs again. The turnover of Alibaba Tmall is 498,200 million yuan, the Jingdong Mall had total turnover of 271,500 million yuan, and plus the trading volume of the other e-commercial platforms such as Suning E-commerce and Pingduoduo, the total trading volume of consumers during the “Double Eleven” might be close to a trillion yuan. Besides the amazing trading volume, by carefully observing the transaction data of the “Double Eleven” sale this year, it can be found that this year’s “Double Eleven” shopping festival shows the following characteristics:
1. Obvious increment of sinking market
In the “Double Eleven” this year, Suning’s ten billion subsidies covered the offline business for the first time, which aroused the consumer demands on the sinking market. Nearly 7,000 retail cloud stores of Suning achieved 150% increase in sales with more than 4 times increase of full category non-electrical sales and 14 times increase of sales of extended warranty service. Similarly, the orders on the rural market on the Jingdong platform increased by 126% compared with those in the last year.
2. Diversified shopping modes and emergence of livestream e-commerce
With perfection of technology and upgrading of people’s shopping experience, livestream e-commerce is gradually becoming popular for merchants and consumers. During the “Double Eleven” sale, there were over 60,000 web celebrities livestreamed to sell goods every day. The livestream data of Taobao indicates that the Gross Merchandize Volume (GMV) of business livestream accounts for over three fifths, the coverage number of livestream businesses increases by 220%, and the total time of livestreaming during the “Double Eleven” sale is up to 1,660 years. At the same time, the number of the livestreamers who livestreamed on a single day on the Kuaishou platform had exceeded 70,000. Among these livestreamers, the livestreamer Li Jiaqi and Weiya had nearly 4 billion of total estimated turnover of livestreaming on the first day of presale; Xinba reached nearly 2 billion of total sales on the first day of the official sale in“Double Eleven”, setting a new record of a single livestreaming e-commercial sale.
The online retail transactions of Tmall increased 5 times in the past 5 years, which reflects the consumer goods transactions generated by e-commerce play a significant role in stimulating domestic needs. At the same time, it also indicates that e-commerce becomes a important component of the Chinese economy sector, and promotes the rapid transformation of China toward digital economy.
Data Source: http://field.10jqka.com.cn/20201111/c624647966.shtml with deletion and arrangement
Questions:
1. What characteristics does the “Double Eleven” have this year?
2. What do you think about the prospect of the Chinese e-commerce by seeing from the “Double Eleven” sale?
返回《Introduction to E-Commerce》慕课在线视频列表
-1.1 Concept of E-commerce
--1.1.4 Homework
-1.2 E-commerce and Traditional Commerce
--1.2.1 E-commerce and Traditional Commerce
--1.2.4 Homework
-1.3 Emergence and Development of E-commerce
--1.3.1 Emergence and Development of E-commerce
--1.3.4 Homework
-Unit1 Test
--Test
-2.1 Framework of E-commerce
--2.1.1 Framework of E-commerce
--2.1.4 Homework
-2.2 B2B E-commerce Model
--2.2.4 Homework
-2.3 B2C E-commerce Model
--2.3.4 Homework
-2.4 C2C E-commerce Model
--2.4.4 Homework
-2.5 Innovation of E-commerce Models
--2.5.1 Innovation of E-commerce Models
--2.5.4 Homework
-Unit 2 Test
--Test
-3.1 Overview of E-commerce Security
--3.1.1 Overview of E-commerce Security
--3.1.4 Homework
-3.2 Network Security(1)
--3.2.4 Homework
-3.3 Network Security(2)
--3.3.4 Homework
-3.4 Transaction Security(1)
--3.4.1 Transaction Security(1)
--3.4.4 Homework
-3.5 Transaction Security(2)
--3.5.1 Transaction Security(2)
--3.5.4 Homework
-3.6 E-commerce Security Protocol
--3.6.1 E-commerce Security Protocol
--3.6.4 Homework
-Unit 3 Test
--Test
-4.1 Overview of Internet Marketing
--4.1.1 Overview of Internet Marketing
--4.1.4 Homework
-4.2 Internet Marketing Methods(1)
--4.2.1 Internet Marketing Methods(1)
--4.2.4 Homework
-4.3 Internet Marketing Methods(2)
--4.3.1 Internet Marketing Methods(2)
--4.3.4 Homework
-4.4 Internet Marketing Strategy(1)
--4.4.1 Internet Marketing Strategy(1)
--4.4.4 Homework
-4.5 Internet Marketing Strategy(2)
--4.5.1 Internet Marketing Strategy(2)
--4.5.4 Homework
-Unit 4 Test
--Test
-5.1 E-payment
--5.1.4 Homework
-5.2 E-money
--5.2.4 Homework
-5.3 Third party payment
--5.3.4 Homework
-5.4 E-payment System and Online Banking
--5.4.1 E-payment System and Online Banking
--5.4.4 Homework
-Unit 5 Test
--Test
-6.1 Overview of Logistics
--6.1.4 Homework
-6.2 Overview of E-commerce Logistics
--6.2.1 Overview of E-commerce Logistics
--6.2.4 Homework
-6.3 E-commerce Distribution
--6.3.1 E-commerce Distribution
--6.3.4 Homework
-6.4 Automatic Identification Technology
--6.4.1 Automatic Identification Technology
--6.4.4 Homework
-6.5 Intelligent Logistics
--6.5.4 Homework
-Unit 6 Test
--Test
-7.1 Overview of Supply Chain Management
--7.1.1 Overview of Supply Chain Management
--7.1.4 Homework
-7.2 Supply Chain Management Strategy
--7.2.1 Supply Chain Management Strategy
--7.2.4 Homework
-7.3 The Development Trend of SCM
--7.3.1 The Development Trend of SCM
--7.3.4 Homework
-Unit 7 Test
--Test
-8.1 Overview of Mobile Commerce
--8.1.1 Overview of Mobile Commerce
--8.1.4 Homework
-8.2 Related Technologies of Mobile Commerce
--8.2.1 Related Technologies of Mobile Commerce
--8.2.4 Homework
-8.3 Applications/Uses of M-commerce
--8.3.1 Applications/Uses of M-commerce
--8.3.4 Homework
-Unit 8 Test
--Test
-9.1 Overview of the Legal Environment of E-commerce
--9.1.1 Overview of the Legal Environment of E-commerce
--9.1.4 Homework
-9.2 Legal Regulations for E-commerce Transactions
--9.2.1 Legal Regulations for E-commerce Transactions
--9.2.4 Homework
-Unit 9 Test
--Test
-10.1 E-commerce Development Trend
-10.4 Homework
-Unit 10 Test