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2.1.3 Discussion

E-commerce of Three Squirrels Inc.


Established in Anhui Province, Three Squirrels Inc. is the first company that is positioned as a food brand on Internet and a food e-commerce company with the largest sales scale in China. Its business scope is mainly R & D, subpackage and B2C brand sales for forest foods such as nuts, dried fruits and tea. Three Squirrels brand went online on June 19, 2012 and achieved sales revenue of more than 30 million yuan in 2012. As of the end of 2019, Three Squirrels Inc. reached a profit of 310 million yuan.

Three Squirrels Inc. is transforming from an e-commerce brand to a digital supply chain platform. Through digitalization, it can connect suppliers and consumers and coordinate and supervise the entire supply chain from raw materials, production, packaging, warehousing, logistics to sales. Simultaneously, it can make feedbacks through the cloud platform from more than 60,000 user reviews generated every day to promote the continuous improvement of food quality, force supply-side reforms, upgrade production efficiency, achieve flexible supply and lower costs by 15%-20%.

In the next decade, Three Squirrels Inc. will regard the digitization strategy as an important tool to realize the scale of 100 billion yuan and build a platform with digital shelves, digital products of one code for one product, digital membership system and digital operating post. The operation system of supply chain integration for core stores will fully empower offline stores and meet regional demand matching and continuous supply updates. At the same time, Three Squirrels Inc. will launch digital global marketing to realize the integration of content and product promotion.


Data Source: https://baijiahao.baidu.com/s?id=1671446950346972123&wfr=spider&for=pc  with deletion and arrangement


Questions:

1. What parts does e-commerce strategy of Three Squirrels Inc. include?

2. What advantages does e-commerce strategy of Three Squirrels Inc. bring?


下一节:2.1.5 Suggested Answers

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Introduction to E-Commerce课程列表:

Course Introduction

-Course Introduction

Chapter 1 Overview of E-commerce

-1.1 Concept of E-commerce

--1.1.1 Concept of E-commerce

--1.1.2 PPT

--1.1.3 Discussion

--1.1.4 Homework

--1.1.5 Suggested Answers

-1.2 E-commerce and Traditional Commerce

--1.2.1 E-commerce and Traditional Commerce

--1.2.2 PPT

--1.2.3 Discussion

--1.2.4 Homework

--1.2.5 Suggested Answers

-1.3 Emergence and Development of E-commerce

--1.3.1 Emergence and Development of E-commerce

--1.3.2 PPT

--1.3.3 Discussion

--1.3.4 Homework

--1.3.5 Suggested Answers

-Unit1 Test

--Test

Chapter 2 Framework and Model of Electronic Commerce

-2.1 Framework of E-commerce

--2.1.1 Framework of E-commerce

--2.1.2 PPT

--2.1.3 Discussion

--2.1.4 Homework

--2.1.5 Suggested Answers

-2.2 B2B E-commerce Model

--2.2.1 B2B E-commerce Model

--2.2.2 PPT

--2.2.3 Discussion

--2.2.4 Homework

--2.2.5 Suggested Answers

-2.3 B2C E-commerce Model

--2.3.1 B2C E-commerce Model

--2.3.2 PPT

--2.3.3 Discussion

--2.3.4 Homework

--2.3.5 Suggested Answers

-2.4 C2C E-commerce Model

--2.4.1 C2C E-commerce Model

--2.4.2 PPT

--2.4.3 Discussion

--2.4.4 Homework

--2.4.5 Suggested Answers

-2.5 Innovation of E-commerce Models

--2.5.1 Innovation of E-commerce Models

--2.5.2 PPT

--2.5.3 Discussion

--2.5.4 Homework

--2.5.5 Suggested Answers

-Unit 2 Test

--Test

Chapter 3 E-commerce Security

-3.1 Overview of E-commerce Security

--3.1.1 Overview of E-commerce Security

--3.1.2 PPT

--3.1.3 Discussion

--3.1.4 Homework

--3.1.5 Suggested Answers

-3.2 Network Security(1)

--3.2.1 Network Security(1)

--3.2.2 PPT

--3.2.3 Discussion

--3.2.4 Homework

--3.2.5 Suggested Answers

-3.3 Network Security(2)

--3.3.1 Network Security(2)

--3.3.2 PPT

--3.3.3 Discussion

--3.3.4 Homework

--3.3.5 Suggested Answers

-3.4 Transaction Security(1)

--3.4.1 Transaction Security(1)

--3.4.2 PPT

--3.4.3 Discussion

--3.4.4 Homework

--3.4.5 Suggested Answers

-3.5 Transaction Security(2)

--3.5.1 Transaction Security(2)

--3.5.2 PPT

--3.5.3 Discussion

--3.5.4 Homework

--3.5.5 Suggested Answers

-3.6 E-commerce Security Protocol

--3.6.1 E-commerce Security Protocol

--3.6.2 PPT

--3.6.3 Discussion

--3.6.4 Homework

--3.6.5 Suggested Answers

-Unit 3 Test

--Test

Chapter 4 Internet Marketing

-4.1 Overview of Internet Marketing

--4.1.1 Overview of Internet Marketing

--4.1.2 PPT

--4.1.3 Discussion

--4.1.4 Homework

--4.1.5 Suggested Answers

-4.2 Internet Marketing Methods(1)

--4.2.1 Internet Marketing Methods(1)

--4.2.2 PPT

--4.2.3 Discussion

--4.2.4 Homework

--4.2.5 Suggested Answers

-4.3 Internet Marketing Methods(2)

--4.3.1 Internet Marketing Methods(2)

--4.3.2 PPT

--4.3.3 Discussion

--4.3.4 Homework

--4.3.5 Suggested Answers

-4.4 Internet Marketing Strategy(1)

--4.4.1 Internet Marketing Strategy(1)

--4.4.2 PPT

--4.4.3 Discussion

--4.4.4 Homework

--4.4.5 Suggested Answers

-4.5 Internet Marketing Strategy(2)

--4.5.1 Internet Marketing Strategy(2)

--4.5.2 PPT

--4.5.3 Discussion

--4.5.4 Homework

--4.5.5 Suggested Answers

-Unit 4 Test

--Test

Chapter 5 Online Banking and E-payment

-5.1 E-payment

--5.1.1 E-payment

--5.1.2 PPT

--5.1.3 Discussion

--5.1.4 Homework

--5.1.5 Suggested Answers

-5.2 E-money

--5.2.1 E-money

--5.2.2 PPT

--5.2.3 Discussion

--5.2.4 Homework

--5.2.5 Suggested Answers

-5.3 Third party payment

--5.3.1 Third party payment

--5.3.2 PPT

--5.3.3 Discussion

--5.3.4 Homework

--5.3.5 Suggested Answers

-5.4 E-payment System and Online Banking

--5.4.1 E-payment System and Online Banking

--5.4.2 PPT

--5.4.3 Discussion

--5.4.4 Homework

--5.4.5 Suggested Answers

-Unit 5 Test

--Test

Chapter 6 E-commerce Logistics

-6.1 Overview of Logistics

--6.1.1 Overview of Logistics

--6.1.2 PPT

--6.1.3 Discussion

--6.1.4 Homework

--6.1.5 Suggested Answers

-6.2 Overview of E-commerce Logistics

--6.2.1 Overview of E-commerce Logistics

--6.2.2 PPT

--6.2.3 Discussion

--6.2.4 Homework

--6.2.5 Suggested Answers

-6.3 E-commerce Distribution

--6.3.1 E-commerce Distribution

--6.3.2 PPT

--6.3.3 Discussion

--6.3.4 Homework

--6.3.5 Suggested Answers

-6.4 Automatic Identification Technology

--6.4.1 Automatic Identification Technology

--6.4.2 PPT

--6.4.3 Discussion

--6.4.4 Homework

--6.4.5 Suggested Answers

-6.5 Intelligent Logistics

--6.5.1 Intelligent Logistics

--6.5.2 PPT

--6.5.3 Discussion

--6.5.4 Homework

--6.5.5 Suggested Answers

-Unit 6 Test

--Test

Chapter 7 Supply Chain Management in E-commerce

-7.1 Overview of Supply Chain Management

--7.1.1 Overview of Supply Chain Management

--7.1.2 PPT

--7.1.3 Discussion

--7.1.4 Homework

--7.1.5 Suggested Answers

-7.2 Supply Chain Management Strategy

--7.2.1 Supply Chain Management Strategy

--7.2.2 PPT

--7.2.3 Discussion

--7.2.4 Homework

--7.2.5 Suggested Answers

-7.3 The Development Trend of SCM

--7.3.1 The Development Trend of SCM

--7.3.2 PPT

--7.3.3 Discussion

--7.3.4 Homework

--7.3.5 Suggested Answers

-Unit 7 Test

--Test

Chapter 8 Mobile Commerce

-8.1 Overview of Mobile Commerce

--8.1.1 Overview of Mobile Commerce

--8.1.2 PPT

--8.1.3 Discussion

--8.1.4 Homework

--8.1.5 Suggested Answers

-8.2 Related Technologies of Mobile Commerce

--8.2.1 Related Technologies of Mobile Commerce

--8.2.2 PPT

--8.2.3 Discussion

--8.2.4 Homework

--8.2.5 Suggested Answers

-8.3 Applications/Uses of M-commerce

--8.3.1 Applications/Uses of M-commerce

--8.3.2 PPT

--8.3.3 Discussion

--8.3.4 Homework

--8.3.5 Suggested Answers

-Unit 8 Test

--Test

Chapter 9 E-commerce Legal Environment

-9.1 Overview of the Legal Environment of E-commerce

--9.1.1 Overview of the Legal Environment of E-commerce

--9.1.2 PPT

--9.1.3 Discussion

--9.1.4 Homework

--9.1.5 Suggested Answers

-9.2 Legal Regulations for E-commerce Transactions

--9.2.1 Legal Regulations for E-commerce Transactions

--9.2.2 PPT

--9.2.3 Discussion

--9.2.4 Homework

--9.2.5 Suggested Answers

-Unit 9 Test

--Test

Chapter 10 E-commerce Development Trend

-10.1 E-commerce Development Trend

-10.2 PPT

-10.3 Discussion

-10.4 Homework

-10.5 Suggested Answers

-Unit 10 Test

2.1.3 Discussion笔记与讨论

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