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2.2.3 Discussion

Domestic B2B of the FMCG industry accelerates the survival of the fittest


B2B of the FMCG (fast-moving consumer goods) refers to the electronic trading and related service activities of the FMCG through Internet, intranet and VAN (value-added network). At present, B2B platforms of the FMCG are mainly divided into two modes, namely, self-operating and matchmaking. The self-operated B2B platforms, represented by jinhuobao.com.cn and xin.jd.com, are mainly to buy out the goods, build their own warehousing and logistics and carry out the unified distribution of goods. However, it is necessary for the matchmaking B2B platforms to rely on the traditional channels of distributors at all levels, of which representative platforms include ccoop.cn and Alibaba’s re.1688.com

Since 2004, B2B of the FMCG has experienced three main stages of development. The first stage was 2004-2012. Traditional B2B companies of FMCG put product information on the Internet for simple promotion and sales; the second stage was 2013-2016. B2B sprung up like mushrooms, and many leading companies were established during that period, such as Yijiupi; the third stage starts from 2017 to the present, and B2B has shown a new trend: the number of platforms is decreasing, the amount of financing is still active, and large amounts of financing are gathered on mature platforms. Leading platforms within the FMCG industry increase their market share, while small platforms continuously go out of business. Correspondingly, those surviving leading companies return to the direction of intensive cultivation of their business. 

If B2B platforms of the FMCG intend to overthrow traditional FMCG industry, they have to properly manage their conflicts with distributors and brands. On the one hand, there are conflicts between distributors and B2B platforms. In the FMCG industry, mom-and-pop stores below third-tier cities account for more than 60% of terminal retail stores, and the purchase channels are firmly controlled by distributors. If B2B platforms want to re-establish a new set of channels, a large and long-term capital investment will be required. On the other hand, there are certain contradictions between the brands and the B2B platforms. The operation mode of B2B platforms has an impact on the original supply channels and pricing mechanism of brands. Due to commodities fleeing and disorderly pricing of yijiupi. com, Wuliangye canceled its distribution license.

 

Data Source: http://www.ebrun.com/20170214/214296.shtml  with deletion and arrangement


Questions:

1. Taking B2B of the FMCG as an example, how does the Internet change an industry?

2. How to deal with problems of the division of interests between platforms and stakeholders of industry value chain from the perspective of B2B platforms of the FMCG?


下一节:2.2.5 Suggested Answers

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Introduction to E-Commerce课程列表:

Course Introduction

-Course Introduction

Chapter 1 Overview of E-commerce

-1.1 Concept of E-commerce

--1.1.1 Concept of E-commerce

--1.1.2 PPT

--1.1.3 Discussion

--1.1.4 Homework

--1.1.5 Suggested Answers

-1.2 E-commerce and Traditional Commerce

--1.2.1 E-commerce and Traditional Commerce

--1.2.2 PPT

--1.2.3 Discussion

--1.2.4 Homework

--1.2.5 Suggested Answers

-1.3 Emergence and Development of E-commerce

--1.3.1 Emergence and Development of E-commerce

--1.3.2 PPT

--1.3.3 Discussion

--1.3.4 Homework

--1.3.5 Suggested Answers

-Unit1 Test

--Test

Chapter 2 Framework and Model of Electronic Commerce

-2.1 Framework of E-commerce

--2.1.1 Framework of E-commerce

--2.1.2 PPT

--2.1.3 Discussion

--2.1.4 Homework

--2.1.5 Suggested Answers

-2.2 B2B E-commerce Model

--2.2.1 B2B E-commerce Model

--2.2.2 PPT

--2.2.3 Discussion

--2.2.4 Homework

--2.2.5 Suggested Answers

-2.3 B2C E-commerce Model

--2.3.1 B2C E-commerce Model

--2.3.2 PPT

--2.3.3 Discussion

--2.3.4 Homework

--2.3.5 Suggested Answers

-2.4 C2C E-commerce Model

--2.4.1 C2C E-commerce Model

--2.4.2 PPT

--2.4.3 Discussion

--2.4.4 Homework

--2.4.5 Suggested Answers

-2.5 Innovation of E-commerce Models

--2.5.1 Innovation of E-commerce Models

--2.5.2 PPT

--2.5.3 Discussion

--2.5.4 Homework

--2.5.5 Suggested Answers

-Unit 2 Test

--Test

Chapter 3 E-commerce Security

-3.1 Overview of E-commerce Security

--3.1.1 Overview of E-commerce Security

--3.1.2 PPT

--3.1.3 Discussion

--3.1.4 Homework

--3.1.5 Suggested Answers

-3.2 Network Security(1)

--3.2.1 Network Security(1)

--3.2.2 PPT

--3.2.3 Discussion

--3.2.4 Homework

--3.2.5 Suggested Answers

-3.3 Network Security(2)

--3.3.1 Network Security(2)

--3.3.2 PPT

--3.3.3 Discussion

--3.3.4 Homework

--3.3.5 Suggested Answers

-3.4 Transaction Security(1)

--3.4.1 Transaction Security(1)

--3.4.2 PPT

--3.4.3 Discussion

--3.4.4 Homework

--3.4.5 Suggested Answers

-3.5 Transaction Security(2)

--3.5.1 Transaction Security(2)

--3.5.2 PPT

--3.5.3 Discussion

--3.5.4 Homework

--3.5.5 Suggested Answers

-3.6 E-commerce Security Protocol

--3.6.1 E-commerce Security Protocol

--3.6.2 PPT

--3.6.3 Discussion

--3.6.4 Homework

--3.6.5 Suggested Answers

-Unit 3 Test

--Test

Chapter 4 Internet Marketing

-4.1 Overview of Internet Marketing

--4.1.1 Overview of Internet Marketing

--4.1.2 PPT

--4.1.3 Discussion

--4.1.4 Homework

--4.1.5 Suggested Answers

-4.2 Internet Marketing Methods(1)

--4.2.1 Internet Marketing Methods(1)

--4.2.2 PPT

--4.2.3 Discussion

--4.2.4 Homework

--4.2.5 Suggested Answers

-4.3 Internet Marketing Methods(2)

--4.3.1 Internet Marketing Methods(2)

--4.3.2 PPT

--4.3.3 Discussion

--4.3.4 Homework

--4.3.5 Suggested Answers

-4.4 Internet Marketing Strategy(1)

--4.4.1 Internet Marketing Strategy(1)

--4.4.2 PPT

--4.4.3 Discussion

--4.4.4 Homework

--4.4.5 Suggested Answers

-4.5 Internet Marketing Strategy(2)

--4.5.1 Internet Marketing Strategy(2)

--4.5.2 PPT

--4.5.3 Discussion

--4.5.4 Homework

--4.5.5 Suggested Answers

-Unit 4 Test

--Test

Chapter 5 Online Banking and E-payment

-5.1 E-payment

--5.1.1 E-payment

--5.1.2 PPT

--5.1.3 Discussion

--5.1.4 Homework

--5.1.5 Suggested Answers

-5.2 E-money

--5.2.1 E-money

--5.2.2 PPT

--5.2.3 Discussion

--5.2.4 Homework

--5.2.5 Suggested Answers

-5.3 Third party payment

--5.3.1 Third party payment

--5.3.2 PPT

--5.3.3 Discussion

--5.3.4 Homework

--5.3.5 Suggested Answers

-5.4 E-payment System and Online Banking

--5.4.1 E-payment System and Online Banking

--5.4.2 PPT

--5.4.3 Discussion

--5.4.4 Homework

--5.4.5 Suggested Answers

-Unit 5 Test

--Test

Chapter 6 E-commerce Logistics

-6.1 Overview of Logistics

--6.1.1 Overview of Logistics

--6.1.2 PPT

--6.1.3 Discussion

--6.1.4 Homework

--6.1.5 Suggested Answers

-6.2 Overview of E-commerce Logistics

--6.2.1 Overview of E-commerce Logistics

--6.2.2 PPT

--6.2.3 Discussion

--6.2.4 Homework

--6.2.5 Suggested Answers

-6.3 E-commerce Distribution

--6.3.1 E-commerce Distribution

--6.3.2 PPT

--6.3.3 Discussion

--6.3.4 Homework

--6.3.5 Suggested Answers

-6.4 Automatic Identification Technology

--6.4.1 Automatic Identification Technology

--6.4.2 PPT

--6.4.3 Discussion

--6.4.4 Homework

--6.4.5 Suggested Answers

-6.5 Intelligent Logistics

--6.5.1 Intelligent Logistics

--6.5.2 PPT

--6.5.3 Discussion

--6.5.4 Homework

--6.5.5 Suggested Answers

-Unit 6 Test

--Test

Chapter 7 Supply Chain Management in E-commerce

-7.1 Overview of Supply Chain Management

--7.1.1 Overview of Supply Chain Management

--7.1.2 PPT

--7.1.3 Discussion

--7.1.4 Homework

--7.1.5 Suggested Answers

-7.2 Supply Chain Management Strategy

--7.2.1 Supply Chain Management Strategy

--7.2.2 PPT

--7.2.3 Discussion

--7.2.4 Homework

--7.2.5 Suggested Answers

-7.3 The Development Trend of SCM

--7.3.1 The Development Trend of SCM

--7.3.2 PPT

--7.3.3 Discussion

--7.3.4 Homework

--7.3.5 Suggested Answers

-Unit 7 Test

--Test

Chapter 8 Mobile Commerce

-8.1 Overview of Mobile Commerce

--8.1.1 Overview of Mobile Commerce

--8.1.2 PPT

--8.1.3 Discussion

--8.1.4 Homework

--8.1.5 Suggested Answers

-8.2 Related Technologies of Mobile Commerce

--8.2.1 Related Technologies of Mobile Commerce

--8.2.2 PPT

--8.2.3 Discussion

--8.2.4 Homework

--8.2.5 Suggested Answers

-8.3 Applications/Uses of M-commerce

--8.3.1 Applications/Uses of M-commerce

--8.3.2 PPT

--8.3.3 Discussion

--8.3.4 Homework

--8.3.5 Suggested Answers

-Unit 8 Test

--Test

Chapter 9 E-commerce Legal Environment

-9.1 Overview of the Legal Environment of E-commerce

--9.1.1 Overview of the Legal Environment of E-commerce

--9.1.2 PPT

--9.1.3 Discussion

--9.1.4 Homework

--9.1.5 Suggested Answers

-9.2 Legal Regulations for E-commerce Transactions

--9.2.1 Legal Regulations for E-commerce Transactions

--9.2.2 PPT

--9.2.3 Discussion

--9.2.4 Homework

--9.2.5 Suggested Answers

-Unit 9 Test

--Test

Chapter 10 E-commerce Development Trend

-10.1 E-commerce Development Trend

-10.2 PPT

-10.3 Discussion

-10.4 Homework

-10.5 Suggested Answers

-Unit 10 Test

2.2.3 Discussion笔记与讨论

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