当前课程知识点:Introduction to E-Commerce > Chapter 2 Framework and Model of Electronic Commerce > 2.2 B2B E-commerce Model > 2.2.3 Discussion
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Domestic B2B of the FMCG industry accelerates the survival of the fittest
B2B of the FMCG (fast-moving consumer goods) refers to the electronic trading and related service activities of the FMCG through Internet, intranet and VAN (value-added network). At present, B2B platforms of the FMCG are mainly divided into two modes, namely, self-operating and matchmaking. The self-operated B2B platforms, represented by jinhuobao.com.cn and xin.jd.com, are mainly to buy out the goods, build their own warehousing and logistics and carry out the unified distribution of goods. However, it is necessary for the matchmaking B2B platforms to rely on the traditional channels of distributors at all levels, of which representative platforms include ccoop.cn and Alibaba’s re.1688.com
Since 2004, B2B of the FMCG has experienced three main stages of development. The first stage was 2004-2012. Traditional B2B companies of FMCG put product information on the Internet for simple promotion and sales; the second stage was 2013-2016. B2B sprung up like mushrooms, and many leading companies were established during that period, such as Yijiupi; the third stage starts from 2017 to the present, and B2B has shown a new trend: the number of platforms is decreasing, the amount of financing is still active, and large amounts of financing are gathered on mature platforms. Leading platforms within the FMCG industry increase their market share, while small platforms continuously go out of business. Correspondingly, those surviving leading companies return to the direction of intensive cultivation of their business.
If B2B platforms of the FMCG intend to overthrow traditional FMCG industry, they have to properly manage their conflicts with distributors and brands. On the one hand, there are conflicts between distributors and B2B platforms. In the FMCG industry, mom-and-pop stores below third-tier cities account for more than 60% of terminal retail stores, and the purchase channels are firmly controlled by distributors. If B2B platforms want to re-establish a new set of channels, a large and long-term capital investment will be required. On the other hand, there are certain contradictions between the brands and the B2B platforms. The operation mode of B2B platforms has an impact on the original supply channels and pricing mechanism of brands. Due to commodities fleeing and disorderly pricing of yijiupi. com, Wuliangye canceled its distribution license.
Data Source: http://www.ebrun.com/20170214/214296.shtml with deletion and arrangement
Questions:
1. Taking B2B of the FMCG as an example, how does the Internet change an industry?
2. How to deal with problems of the division of interests between platforms and stakeholders of industry value chain from the perspective of B2B platforms of the FMCG?
返回《Introduction to E-Commerce》慕课在线视频列表
-1.1 Concept of E-commerce
--1.1.4 Homework
-1.2 E-commerce and Traditional Commerce
--1.2.1 E-commerce and Traditional Commerce
--1.2.4 Homework
-1.3 Emergence and Development of E-commerce
--1.3.1 Emergence and Development of E-commerce
--1.3.4 Homework
-Unit1 Test
--Test
-2.1 Framework of E-commerce
--2.1.1 Framework of E-commerce
--2.1.4 Homework
-2.2 B2B E-commerce Model
--2.2.4 Homework
-2.3 B2C E-commerce Model
--2.3.4 Homework
-2.4 C2C E-commerce Model
--2.4.4 Homework
-2.5 Innovation of E-commerce Models
--2.5.1 Innovation of E-commerce Models
--2.5.4 Homework
-Unit 2 Test
--Test
-3.1 Overview of E-commerce Security
--3.1.1 Overview of E-commerce Security
--3.1.4 Homework
-3.2 Network Security(1)
--3.2.4 Homework
-3.3 Network Security(2)
--3.3.4 Homework
-3.4 Transaction Security(1)
--3.4.1 Transaction Security(1)
--3.4.4 Homework
-3.5 Transaction Security(2)
--3.5.1 Transaction Security(2)
--3.5.4 Homework
-3.6 E-commerce Security Protocol
--3.6.1 E-commerce Security Protocol
--3.6.4 Homework
-Unit 3 Test
--Test
-4.1 Overview of Internet Marketing
--4.1.1 Overview of Internet Marketing
--4.1.4 Homework
-4.2 Internet Marketing Methods(1)
--4.2.1 Internet Marketing Methods(1)
--4.2.4 Homework
-4.3 Internet Marketing Methods(2)
--4.3.1 Internet Marketing Methods(2)
--4.3.4 Homework
-4.4 Internet Marketing Strategy(1)
--4.4.1 Internet Marketing Strategy(1)
--4.4.4 Homework
-4.5 Internet Marketing Strategy(2)
--4.5.1 Internet Marketing Strategy(2)
--4.5.4 Homework
-Unit 4 Test
--Test
-5.1 E-payment
--5.1.4 Homework
-5.2 E-money
--5.2.4 Homework
-5.3 Third party payment
--5.3.4 Homework
-5.4 E-payment System and Online Banking
--5.4.1 E-payment System and Online Banking
--5.4.4 Homework
-Unit 5 Test
--Test
-6.1 Overview of Logistics
--6.1.4 Homework
-6.2 Overview of E-commerce Logistics
--6.2.1 Overview of E-commerce Logistics
--6.2.4 Homework
-6.3 E-commerce Distribution
--6.3.1 E-commerce Distribution
--6.3.4 Homework
-6.4 Automatic Identification Technology
--6.4.1 Automatic Identification Technology
--6.4.4 Homework
-6.5 Intelligent Logistics
--6.5.4 Homework
-Unit 6 Test
--Test
-7.1 Overview of Supply Chain Management
--7.1.1 Overview of Supply Chain Management
--7.1.4 Homework
-7.2 Supply Chain Management Strategy
--7.2.1 Supply Chain Management Strategy
--7.2.4 Homework
-7.3 The Development Trend of SCM
--7.3.1 The Development Trend of SCM
--7.3.4 Homework
-Unit 7 Test
--Test
-8.1 Overview of Mobile Commerce
--8.1.1 Overview of Mobile Commerce
--8.1.4 Homework
-8.2 Related Technologies of Mobile Commerce
--8.2.1 Related Technologies of Mobile Commerce
--8.2.4 Homework
-8.3 Applications/Uses of M-commerce
--8.3.1 Applications/Uses of M-commerce
--8.3.4 Homework
-Unit 8 Test
--Test
-9.1 Overview of the Legal Environment of E-commerce
--9.1.1 Overview of the Legal Environment of E-commerce
--9.1.4 Homework
-9.2 Legal Regulations for E-commerce Transactions
--9.2.1 Legal Regulations for E-commerce Transactions
--9.2.4 Homework
-Unit 9 Test
--Test
-10.1 E-commerce Development Trend
-10.4 Homework
-Unit 10 Test