当前课程知识点:Introduction to E-Commerce > Chapter 4 Internet Marketing > 4.1 Overview of Internet Marketing > 4.1.5 Suggested Answers
返回《Introduction to E-Commerce》慕课在线视频课程列表
1.Internet Marketing, also known as Digital Marketing, Online Marketing, or E-Marketing, is the component of marketing that is based on marketing theory and utilizes Internet and online based digital technologies to promote products and services.
2.While traditional marketing involves one-way communication, Internet marketing promotes two-way communication and therefore helps to satisfy the customer and make the customer feel that they are being listened to and served. For marketing concept, while traditional marketing is product sales-driven, Internet marketing is customer demand-driven. In addition, compared to traditional marketing, Internet marketing promotes more transparent and fair competition for businesses of different backgrounds.
返回《Introduction to E-Commerce》慕课在线视频列表
-1.1 Concept of E-commerce
--1.1.4 Homework
-1.2 E-commerce and Traditional Commerce
--1.2.1 E-commerce and Traditional Commerce
--1.2.4 Homework
-1.3 Emergence and Development of E-commerce
--1.3.1 Emergence and Development of E-commerce
--1.3.4 Homework
-Unit1 Test
--Test
-2.1 Framework of E-commerce
--2.1.1 Framework of E-commerce
--2.1.4 Homework
-2.2 B2B E-commerce Model
--2.2.4 Homework
-2.3 B2C E-commerce Model
--2.3.4 Homework
-2.4 C2C E-commerce Model
--2.4.4 Homework
-2.5 Innovation of E-commerce Models
--2.5.1 Innovation of E-commerce Models
--2.5.4 Homework
-Unit 2 Test
--Test
-3.1 Overview of E-commerce Security
--3.1.1 Overview of E-commerce Security
--3.1.4 Homework
-3.2 Network Security(1)
--3.2.4 Homework
-3.3 Network Security(2)
--3.3.4 Homework
-3.4 Transaction Security(1)
--3.4.1 Transaction Security(1)
--3.4.4 Homework
-3.5 Transaction Security(2)
--3.5.1 Transaction Security(2)
--3.5.4 Homework
-3.6 E-commerce Security Protocol
--3.6.1 E-commerce Security Protocol
--3.6.4 Homework
-Unit 3 Test
--Test
-4.1 Overview of Internet Marketing
--4.1.1 Overview of Internet Marketing
--4.1.4 Homework
-4.2 Internet Marketing Methods(1)
--4.2.1 Internet Marketing Methods(1)
--4.2.4 Homework
-4.3 Internet Marketing Methods(2)
--4.3.1 Internet Marketing Methods(2)
--4.3.4 Homework
-4.4 Internet Marketing Strategy(1)
--4.4.1 Internet Marketing Strategy(1)
--4.4.4 Homework
-4.5 Internet Marketing Strategy(2)
--4.5.1 Internet Marketing Strategy(2)
--4.5.4 Homework
-Unit 4 Test
--Test
-5.1 E-payment
--5.1.4 Homework
-5.2 E-money
--5.2.4 Homework
-5.3 Third party payment
--5.3.4 Homework
-5.4 E-payment System and Online Banking
--5.4.1 E-payment System and Online Banking
--5.4.4 Homework
-Unit 5 Test
--Test
-6.1 Overview of Logistics
--6.1.4 Homework
-6.2 Overview of E-commerce Logistics
--6.2.1 Overview of E-commerce Logistics
--6.2.4 Homework
-6.3 E-commerce Distribution
--6.3.1 E-commerce Distribution
--6.3.4 Homework
-6.4 Automatic Identification Technology
--6.4.1 Automatic Identification Technology
--6.4.4 Homework
-6.5 Intelligent Logistics
--6.5.4 Homework
-Unit 6 Test
--Test
-7.1 Overview of Supply Chain Management
--7.1.1 Overview of Supply Chain Management
--7.1.4 Homework
-7.2 Supply Chain Management Strategy
--7.2.1 Supply Chain Management Strategy
--7.2.4 Homework
-7.3 The Development Trend of SCM
--7.3.1 The Development Trend of SCM
--7.3.4 Homework
-Unit 7 Test
--Test
-8.1 Overview of Mobile Commerce
--8.1.1 Overview of Mobile Commerce
--8.1.4 Homework
-8.2 Related Technologies of Mobile Commerce
--8.2.1 Related Technologies of Mobile Commerce
--8.2.4 Homework
-8.3 Applications/Uses of M-commerce
--8.3.1 Applications/Uses of M-commerce
--8.3.4 Homework
-Unit 8 Test
--Test
-9.1 Overview of the Legal Environment of E-commerce
--9.1.1 Overview of the Legal Environment of E-commerce
--9.1.4 Homework
-9.2 Legal Regulations for E-commerce Transactions
--9.2.1 Legal Regulations for E-commerce Transactions
--9.2.4 Homework
-Unit 9 Test
--Test
-10.1 E-commerce Development Trend
-10.4 Homework
-Unit 10 Test