当前课程知识点:Economic law > 3. Anti-unfair Competition Law > 3.5 Regulation and Defamation of Goodwill > 3.5
同学们好
hello everyone
我们今天开始学习反不正当竞争法
today we begin to learn the Anti-Unfair Competition Law
第五节规制诋毁商誉行为
section five regulation and defamation of goodwill
第五节规制诋毁商誉行为
section five regulation and defamation of goodwill
第一个大问题
the first big question
诋毁商誉行为的含义与法律界定
the meaning and legal definition of defamation of goodwill
那么诋毁商誉行为
then the act of defaming goodwill
又称为商业诽谤
also known as commercial defamation
它是指经营者通过捏造
it is referring to the act of operator by fabricating
散布虚伪事实等不正当手段
spreading false facts and other improper means
诋毁竞争对手的商誉
defame a competitor's goodwill
以此来削弱其竞争力
to weaken their competitiveness
并由此获取不正当利益的行为
and to obtain illegitimate benefits from it
在生产经营的活动当中
in production and operation activities
经营者应当通过自己的努力
operators should work through their own efforts
建立维护自己的商业信誉
establish and maintain own business reputation
和商品声誉
and commodity reputation
以取得交易伙伴和消费者的信任
to gain the trust of trading partners and consumers
赢得更多的交易机会
win more trading opportunities
和竞争优势
and competitive advantages
但是有的经营者却通过编造
but some operators make up
传播虚假信息或误导性信息
disseminate false or misleading information
损害竞争对手的商业信誉
to damage a competitor's business reputation
商品声誉
commodity reputation
以破坏竞争对手的交易机会
to destroy a competitor's trading opportunities
和竞争优势
and competitive advantages
那么这种行为不但损害了
so this kind of behavior is not only damaging
其他经营者的合法权益
legal rights and interests of other operators
而且向消费者提供了错误的信息
and it gives consumers the wrong information
干扰了消费者的
it interferes with the consumer's
正常交易选择
normal transaction choices
扰乱了市场竞争秩序
disturb the order of market competition
属于典型的不正当竞争行为
a typical behavior of unfair competition
我国反不正当竞争法
China's Anti-Unfair Competition Law
将该种不正当竞争行为
define this kind of unfair competition behavior
界定为经营者
as the false information that operators
不得编造传播的虚假信息或者
cannot fabricate and spread or
误导性信息
misleading information
损害竞争对手的商业信誉
damaging competitor's business reputation
商品声誉
commodity reputation
我们由此也可以得出
we can also conclude from this
诋毁商誉行为的构成要件
the constitutive elements of defamation of goodwill
那么下面就是第二大问题
so here's the second big question
诋毁商誉行为的构成要件
the constitutive elements of defamation of goodwill
首先是
first of all
主体要件
the subjective element
商业诋毁的行为主体
the behavior subject of commercial defamation
是经营者
is the operator
这里的经营者
the operators here
包括从事
include natural persons engaged in
商品生产经营
commodity production and operation
或者提高服务的自然人
or improving their services
法人和非法人组织
as well as legal person and unincorporated organization
但是在司法实践当中
but in judicial practice
消费者对经营者的产品质量
consumer is aimed at operator’s product quality
或服务质量
or service quality
进行批评
to criticize
评论
comment
借机诽谤诋毁
those who take the opportunity to slander and denigrate
损害其名誉的
and damage one's reputation
应当认定为侵犯名誉权
shall be deemed as infringing the right of reputation
新闻单位对经营者的产品质量
news unit is aimed at operator’s product quality
或服务质量
or service quality
进行批评评论
to criticize and comment
那么主要内容如果是不真实的话
then if the main content is not true
损害其名誉的
those who damage one's reputation
应当认定为侵害名誉权
shall be deemed as infringing the right of reputation
所以在这里
so here
同学们要特别注意的是
students should pay special attention to
主体要件当中
in the subjective element
如果出现消费者
when it occurs that consumers
或者新闻媒体的侵权情形时
or news unit infringe
一定要注意
must pay attention
这里应当是以侵害名义权来认定
it should be determined in the name of infringement
接下来是
next is
对象要件
object element
商业诋毁的对象是竞争对手
the target of business defamation is competitors
在传统上
traditionally
一般仅将生产销售
general, only operators who produce and sell
相同或相似商品或服务的经营者
the same or similar goods or services
认定为竞争对手
Are identified as competitors
因此呢
therefore
随着实践的发展
with the development of practice
有必要根据个案情况
it is necessary based on individual case circumstances
对竞争对手做更加广义的理解
to make a broader understanding of competitors
其一
one
虽然经营者生产销售的
although the goods or services
商品或者服务
produced and sold by business operators
不相同不相似
Are different and dissimilar
但具备相似功能
but with similar functions
可以相互替代的
they can replace each other
也可能构成竞争对手
may also be competitors
你比如说录音机
like a tape recorder
录音机和cd机
like a tape recorder and cd player
mp3播放器的生产者
producer of mp3 player
和音乐手机生产者就可能成为
and producer of music phone could become
音乐播放工具方面的竞争对手
competitors in music playing tools
其二
second
经营者之间存在
there is conflict of commercial interests among operators
争夺消费者注意力
such as competing for consumers' attention
购买力等商业利益冲突的
and purchasing power
也可能构成竞争对手
it may also constitute competitors
例如网络游戏提供者
for example, online game providers
社交软件的提供者
social software providers
视频网站等
video websites and so on
可能因争夺消费者的
may be competitors due to competing for consumers’
上网流量广告机会而成为竞争对手
online traffic advertising opportunities
所以说
therefore
在当今社会发展的情况之下
in today's social development
那么同学们要注意识别
then students should pay attention to identify
对竞争对手的广义理解扩大
Extend the broad understanding of competitors
接下来是
next is
行为要件
behavior element
商业诋毁的行为表现是
the behavior of commercial defamation is
编造传播虚假信息或者
to fabricate and disseminate false information or
误导性信息
misleading information
其中虚假信息是指
among them, false information refers to
内容不真实
information whose content is untrue
与实际情况不符合的信息
and does not correspond to the actual situation
编造虚假信息
fabricate false information
比如无中生有地宣称
for example, to claim out of thin air that
竞争对手遭受了经营困境
competitors have suffered from business difficulties
面临着破产或者是
facing bankruptcy or
被有关主管部门查处了
have been investigated by relevant competent department
再如毫无根据地宣称竞争对手的产品
and to claim that competitors' products
存在质量问题
have quality problems
服务人员不具备
service personnel do not have
相应资质或者是资源
the corresponding qualifications or resources
那么误导性信息
so misleading information
一般是指信息虽然真实
generally refers to information, although it is true
但是仅陈述了部分事实
but only part of the facts are stated
容易引发错误联想的信息
information that easily provokes false associations
编造误导性信息
fabricate misleading information
比如说是
for example
宣称竞争对手提供的产品
claim that products supplied by competitors
含有有毒有害物质
contain toxic and harmful substances
呼吁消费者不要购买
appeal to consumers not to buy
但是实际上
but in fact
该产品中有毒有害物质
the content of toxic and harmful substances
含量是极少的
in the product is very small
对人体没有危害
there is no harm to human body
同时呢
at the same time
也是符合国家安全标准的
it is also in line with the national safety standards
那么这种情况下
in this case
尽管该商品当中
though in the product
确实含有有毒有害物质
it does contain toxic and harmful substances
但是这些有毒有害物质
these toxic and harmful substances
却是符合国家标准的
are in line with the national standards
那么相应的
then correspondingly
就不应当被认为是违法的
should not be considered illegal
那么其他经营者借此题来发挥
then other operators use the question to play
进而呢想贬低他人的竞争地位
to degrade the competitive position of others
来提高自己的竞争地位和能力
to improve their competitive position and ability
那么这种做法
so such a practice
就属于商业诋毁的表现之一
is one of the manifestations of commercial defamation
接下来是
next is
效果要件
effect element
商业诋毁的后果是
the consequence of commercial defamation
损害竞争对手的商业信誉
is to damage the commercial reputation of competitors
商品声誉
commodity reputation
商业信誉和商品声誉
commercial reputation and commodity reputation
反映的是人们
reflect people's
对经营者本身
social evaluation of operators themselves
以及其提供的商品或服务的社会评价
and the goods or services they provide
其中
among them
商品声誉
commodity's reputation
主要是建立在
is mainly the reputation based on
某种商品或服务质量基础上的信誉
the quality of a good or service
而商业信誉的含义
as for the meaning of commercial reputation
则更为广泛
it is more extensive
它不但包含商品声誉
it includes not only the commodity reputation
而且还包含与商业活动有关的其他因素
but also other factors related to business activities
你比如说社会关系
you say social relations
公益形象
public welfare image
企业文化等等
corporate culture and so on
在效果产生的要求上
on the requirements of the effect
虚假信息或误导性信息
false or misleading information
要对竞争产生影响
make an impact on competition
还必须经过宣传或者说是叫传播
must be through publicity or dissemination
那么经营者
then the operators who
既编造又传播虚假信息
fabricate and disseminate false information
或误导性信息的
or misleading information
可能构成诋毁商誉
may constitute a defamation of goodwill
经营者传播
operators who disseminate
别人编造的虚假信息的
false information fabricated by others
也可能构成诋毁商誉
may also constitute a defamation of goodwill
但是经营者仅编造
but operators who only fabricate
虚假信息而为了宣传的
false information for propaganda
但是他没有宣传
but he didn't advertise
一般情况下
under the ordinary circumstance
是不会对市场竞争造成影响
it will not affect the market competition
就不构成诋毁商誉
it does not constitute a defamation of goodwill
也就是说在此要求
that is to say, request here
也就是说
that is to say
在违法行为上和认定上
on illegal acts and identification
不仅仅是说你制造出了这种虚假信息
it's not just that you've created the false information
同时还要求你对它进行传播
it also requires you to spread it
那么只有传播之后
only after the spread
才能后对市场竞争造成影响
can it affect on the market competition
也就是说
that is to say
才可能会构成诋毁商誉
can it constitute a defamation of goodwill
那么诋毁商誉行为的第三个大问题是
so the third problem of defamation of goodwill is
法律责任
legal liability
法律责任首先是
the first of legal liability is
民事责任
civil liability
那么经营者违反
the operator who violates
反不正当竞争法的规定
the regulations of the Anti-Unfair Competition Law
那么给他人造成损害的
so as to cause harm to others
应当依法承担民事责任
should bear civil liability according to law
接下来是
next is
行政责任
administrative responsibility
经营者违反
operator who violates
反不正当竞争法的规定
the regulations of the Anti-Unfair Competition Law
妨碍破坏
obstruct and destroy
其他经营者合法提供的网络产品
network products legally provided by other operators
或者服务正常运行的
or the service in normal operation
由监督检查部门
the supervision and inspection department
责令停止违法行为
shall order to stop the illegal act
处十万元以上
impose a fine of not less than 100,000 yuan
五十万元以下的罚款
but not more than 500,000 yuan
那么情节严重的
if the circumstance is serious
处五十万元以上
impose a fine of not less than 500,000 yuan
三百万元以下的罚款
but not more than 3 million yuan
好同学们
well classmates
今天的课就到这里
today's class is here
再见
goodbye
-1.1 Meaning and characteristics of economic law
--1.1
-1.2Adjusting object and system of economic law
--1.2
-1.3 Relations between economic law and adjacent law
--1.3
-1.4Origin and development of economic law
--1.4
-1.5.Basic principles of economic law
--1.5
-1.6Subject and types of Economic Law
--1.6
-1.7The rights of the subjects of economic law and their obligations and responsibili
--1.7
-1.8The formulation and implementation of economic law
--1.8
--Chapter homework
-2.1The basic issues of Anti-Monopoly Law
--2.1
-2.2Related markets and their definitions
--2.2
-2.3Legal regulation of monopoly agreement
--2.3
-2.4Legal regulation on abuse of market dominance 2.4
--2.4
-2.5 Centralized legal regulation of operators
--2.5
-2.6 Legal regulation of administrative monopoly
--2.6
-2.7 Enforcement system of antimonopoly law
--2.7
-Chapter homework
--章节习题exercises
-3.1The basic problem of Anti-Unfair Competition Act
--3.1
-3.2 Regulation of Market Confusion Act
--3.2
-3.3 Regulation of Commercial Bribery
--3.3
-3.4 Regulation of False Publicity Act
--3.4
-3.5 Regulation and Defamation of Goodwill
--3.5
-3.6 Regulation of the Infringement of Trade Secrets
--3.6
-3.7 Regulation of Improper Sales with Prizes
--3.7
-3.8 Regulation of Unfair Competition in Network Field
--3.8
-Chapter homework
--exercises
-4.1 Overview of Consumer Rights and Interests Protection Act
--4.1
-4.2 The Right of Consumers
--4.2
-4.3 Operator's Obligation
--4.3
-4.4 The Protection of Consumers' Rights and Interests Made by the State and
--4.4
-4.5 Legal Liability
--4.5
-4.6 The Category of Civil Liability
--Chapter homework
--4.6
-5.1 overview of Finance and Tax Law
--5.1
-5.2 Budget Preparation
--5.2
-5.3 budget review and preparation
--5.3
-5.4 Budget Implementation and Adjustment
--5.4
-5.5 scope of application in the Government Procurement Law
--5.5
-5.6 principles and policies of government procurement
--5.6
-5.7 government procurement procedures and methods
--5.7
-5.8 government procurement contract
--5.8
-5.9 government procurement relief mechanism
--5.9
-5.10 principle of law-based taxation
--5.10
-5.11 taxpayer's right
--5.11
-5.12 tax constitutive requirements
--5.12
-5.13 the principles of the turnover tax law
--5.13
-5.14 principle of income tax law
--5.14
-5.15 principle of Property Tax Law
--Chapter homework
--5.15
-6.1 the concepts of finance and Financial Law
--6.1
-6.2 China's financial institutions and regulatory agencies
--6.2
-6.3 central bank law
--6.3
-6.4 commercial bank law system
--6.4
-6.5the securities regulatory system
--Chapter homework
--6.5
-Final Examination