3.7在线视频

同学们好
hello everyone

我们今天开始学习
today we begin to study

反不正当竞争法第七节
section seven of the Anti-Unfair Competition Law

规制不当有奖销售行为
regulation of improper sales with prizes

第七节
section seven

规制不当有奖销售行为
regulation of improper sales with prizes

那么第一个大问题是
so the first big question is

有奖销售与不当有奖销售的含义
the meaning of prize sale and improper prize sale

其中
among them

有奖销售他是指
prize sale refers to

经营者参与市场竞争
the operator participates in the market competition

那么是参与市场竞争的
it is one of various competitive means

各种竞争手段当中的一种
to participate in market competition

也是最常用的一种
is also the most commonly used one

那么经营者通过有奖销售
the operator through prize sale

他可以吸引消费者
can attract consumers

那么增加市场交易
increase the market transactions

活跃市场竞争
active market competition

你比如说我们每一名同学
like, every one of our classmates

我相信
I believe

都去逛商城
all go shopping

逛超市
and go to the supermarket

特别是在节假日
especially on holidays

都会有很多的有奖促销
there will be a lot of prize promotions

有奖销售这样一些的活动
activities such as prize sale

那么我相信
then I believe that

同学们都获得了很多实惠
you have gained a lot of benefits

所以说
so

正当的有奖销售
proper prize sale

是允许的
is allowed

而且也是鼓励的
and it's encouraged

但是
but

有的经营者
some operators

在有奖销售过程当中
in the process of prize sale

欺骗
cheat

误导
mislead

或不当诱惑消费者
or improperly lure consumers

就可能扰乱市场竞争机制
it is possible to disrupt the market competition mechanism

损害消费者或其他经营者的
damage the legitimate rights and interests

合法权益
of consumers or other business operators

进而构成不正当竞争
which in turn constitutes unfair competition

那么有奖销售也称为附奖赠促销
prize sale is also called prize-giving promotion

它是指经营者
it refers the act that operator

销售商品或提供服务
sells goods or provides services

附带性地向购买者提供物品
by providing the purchaser incidentally with goods

金钱或其他经济上的利益
money or other economic benefits

以促进销售的行为
to promote sales

与之相对应
corresponding to it

不当有奖销售是指
the improper prize sale refers to the act of

经营者违反诚实信用
operators violate the principle of good faith

和公平竞争的原则
and fair competition

利用物质
using substance

金钱或其他经济利益
money or other economic benefits

引诱购买者与之进行交易
to entice a purchaser to trade with it

从而损害竞争对手的公平竞争权的行为
thus damage the competitor's right to fair competition

关于不当有奖销售的法律界定
legal definition of improper prize sale

那么经营者进行有奖销售
when the operator carries out prize sale

是不得存在下列几种情形
the following situations are not allowed

那么第一种为所设奖的种类
the first is the type of prize

兑奖条件
terms of cashing a prize

奖金金额或者奖品等
bonus amount, or prize, etc.

有奖销售信息不明确
prize sale information is not clear

影响兑奖
which has influence on cashing a prize

第二是采用谎称有奖
the second is to claim there is a prize falsely

或者故意让内定人员中奖
or the fraudulent way of

的欺骗方式
deliberately letting designated person win the prize

进行有奖销售的
conducting a prize sale

你比如说在我们商场的促销活动当中
for example, in the promotion activities of our store

就发生过类似的案例
similar case have taken place

你比如说他的大奖设置为
like his big prize is set

电冰箱
As refrigerator

液晶彩电
liquid crystal color tv set

但是他通过他的电脑程序的控制
but he controlled it through his computer program

把这些所谓的特等奖
gave these so-called special prizes

就推给了他的工作人员
to his staff

或者说内部人员
or internal personnel

那么第三种表现是
so the third performance is

抽奖式的有奖销售
prize sale with luck draw

最高奖的金额超过五万元的
the amount of the highest prize is more than 50,000 yuan

也就是说五万元以下的
that is to say, under 50,000 yuan

一般不会认定为是
it is not generally recognized as

不当有奖销售
improper prize sale

那么你超过五万元了
if over 50,000 yuan

一般会被认定为是
will generally be deemed to be

不当有奖销售
improper prize sale

那么第二个大问题是
so the second big problem is

不当有奖销售的主要表现与例外情形
main performance and exceptions of improper prize sales

那么不当有奖销售的主要表现
the main performance of improper prize sales

我们结合我们国家的
we combine our country’s

反不正当竞争法
Anti-Unfair Competition Law

可以分为以下几种
it can be divided into the following cases

那么第一种情形
the first case

是信息不明确的有奖促销
is the prize promotion with unclear information

在实践中
in practice

有的经营者既想
some operators not only want to attract consumers

通过有奖销售吸引消费者
through prize sales

同时呢又不想支付太高的促销费用
but also don't want to pay too much for promotion

往往故意对所设置奖项的种类
for the categories of awards

兑奖条件
terms of cashing a prize

奖金金额或奖品等信息
bonus amount, prize and other information

不作明确清晰的表述
often deliberately do not make a clear statement

在消费者兑奖时给制造一些困难
make it difficult for the consumer to cash a prize

使消费者无法实际获得
make it impossible for consumers to actually obtain

可以合理期待的奖励
rewards reasonably expected can be adopted

你比如说
like

宣称买一赠一
claim to buy one and get one free

但是实际上是买一双鞋
but it's actually buying a pair of shoes

赠送一双鞋垫
and giving away a pair of insoles

宣称来店有礼
claim that can receive gift once come to the shop

但是实际上数量非常有限
but in fact, the amount is very limited

或者说消费者消费满一定金额之后才能获得
or consumers can only get it after spending a certain amount

第二种情形是
the second scenario is

采取欺骗方式的抽奖式促销
adopt cheating prize promotion with luck draw

它包括谎称有奖或者
it includes cheating way of lying that there is a prize or

故意让内定人员中奖的欺骗方式
deliberately letting designated person win the prize

进行有奖销售
to carry out a prize sale

所谓谎称有奖
the so-called lying that there is a prize

既包括宣称有奖
includes the situation of claiming there’s a prize

而实际没有奖项
but there is no prize in fact

也包括宣称有大奖
also includes the situation of claiming there’s big prize

但是实际上只有小奖
but there are only small prizes in fact

例如说
for example

饮料企业宣称瓶盖内有
beverage companies claim there’s lucky draw

再来一瓶的抽奖活动
for another bottle inside the bottle caps

但是实际上
but in fact

消费者买到手的全部都是
inside the bottle caps bought by consumers

谢谢惠顾
are all “thank you for your patronage”

所谓让内定人员中奖
so-called letting designated person win the prize

即通过人为干预抽奖结果
that is, through human intervention

使特定人员中奖或者中大奖
make designated person win the prize

你比如说
for example

电脑抽奖时
in computer lucky draw

对不同主体设定不同中奖概率
set different odds for different subjects

人工抽奖时
in a lucky draw manually

将大奖奖券单独拿出来
take out the prize tickets separately

交给特定人员中奖
and give them to specific persons to win the prizes

其中我们要特别需要注意的是
what we need to pay special attention to is

内定人员不一定是
designated personnel are not necessarily

经营者的内部人员
the internal personnel of the operator

也可以是经营者选定的外部人员
it may also be an external person selected by the operator

比如说
for example

经营者试图贿赂的特定关系人
the specific person that the operator tries to bribe

消费满一定金额的大客户
big customer consuming a certain amount of money.

亲戚朋友等等
relatives and friends and so on

第三种情形是巨额抽奖式促销
the third situation is prize promotion in a huge sum

即抽奖式的有奖销售
that’s prize sale with lucky draw

那么最高奖的金额
in the case of the amount of the highest prize

超过五万元的情形
is more than 50,000 yuan

法律规制
the main reasons for regulating prize promotion

巨额抽奖促销的理由主要有
in a huge sum by law are as follows

两个方面
two aspects

那么第一是
the first is

扭曲消费者的消费选择
distortion of consumer’s consumption choice

诱发
the psychology of luring

投机
speculating

博彩的心理
and gambling

那么第二是
the second is

经营者进行巨额销售的成本
the cost of sales with a huge sum by operators

最终也会转嫁到消费者的身上
eventually will transfer to consumers

那么除了这两点外
then, except for these two points

那么该项法律规则还考虑另外一个原因
there is another reason for the rule of this law

也就是说
that is to say

巨额有奖销售
prize sales in a huge sum

他也会干扰其他经营者的
may also interfere with the normal operation

正常经营
of other operators

可能会排挤资金少
may squeeze out operators that have less money

规模小的中小经营者
and are small-scale

进而破坏市场竞争
which destroys the market competition

那么下面是
so here it is

有奖促销中的例外情形
exceptions in prize promotions

附赠式有奖促销
prize promotions with complimentary gift

它是奖励所有购买者的有奖促销
it is a prize promotion for all buyers

也就说奖励所有购买者
that is to say, reward all buyers

且奖品价值基本相当的
and the prize value is basically the same

附赠式有奖促销
prize promotions with complimentary gift

那么这种情况下
so in this case

一般不会被认定为是违法的
it is generally not considered illegal

你例如说
for example

买房一律送车位
buy a house and give a parking space for free

那么车位位置通过抽奖来确定的
the position of the parking space is determined by a draw

不同车位的价值
there is not much difference

差别不太大
in the value of different parking spaces

其奖励实际上是交易对价的一部分
the reward is actually a part of the deal

那么它博彩性质也较弱
the gambling characteristic is weak

一般就不被认为是违法行为的
it is generally not considered illegal

第三个大的问题是
the third big problem is

不当有奖销售的法律责任
legal liability for improper prize sale

首先是民事责任
first, civil liability

经营者违反
operators violate

反不正当竞争法的规定
the provisions of Anti-Unfair Competition Law

如果要是实施了这种
if it carries out

不当有奖销售的话
improper prize sale

给他人造成损害的
those who causing damage to others

应当依法承担民事责任
should bear civil liability according to law

那么行政责任上
then on the administrative responsibility

经营者违反
operators violate

反不正当竞争法的规定
the provisions of Anti-Unfair Competition Law

进行有奖销售的
those who conduct a prize sale.

是由监督检查部门
shall be ordered to stop the illegal act

责令停止违法行为
by the supervision and inspection department

处五万元以上
impose a fine of not less than 50,000 yuan

五十万元以下的罚款
but not more than 500,000 yuan

好同学们
well students

今天的课就到这里
today's class is here

再见
goodbye