This course is positioned as a public course of innovation and entrepreneurship education, which is suitable for college students willing to improve the quality of innovation and entrepreneurship.
开设学校:辽宁大学;学科:管理学、
This course is positioned as a public course of innovation and entrepreneurship education, which is suitable for college students willing to improve the quality of innovation and entrepreneurship.
-1.1 The era of the entrepreneur
-1.2 Entrepreneur is not natural-born
-1.3 Key to entrepreneurial success
-1 Entrepreneurship is A Learnable Ability
-2.1 Build the ambition
--2.1.1 Build the ambition-entrepreneurship
--2.1.2 Build the ambition-sense of social responsibility
--2.1.3 Build the ambition-entrepreneurial awareness
-2.2 The power of thinking
--2.2.1 The secret of thinking
--2.2.2 Thinking power 1: innovative thinking
--2.2.3 Thinking power 2: system thinking
--2.2.4 Thinking power 3: dialectical thinking
--2.2.5 Thinking power 4: strategic thinking
-2.3 Abilities of entrepreneurs
--2.3.1 Types of entrepreneurs
--2.3.2 Composition of entrepreneur abilities
--2.3.5 The self-management ability
-2 Cultivation of Internal Skills of Entrepreneurs
-3.1 Know yourself: know your own characteristics
-3.2 Know the others: environment and resources
--3.2.2 Entrepreneurial opportunity
-3.3 Decision-making: orientation of entrepreneurship
-3 Self-Positioning of Entrepreneu
-4.1 A story of enclosure for raising sheep
-4.2 Market segmentation
--4.2.1 Divergent thinking: find out all your potential customers
--4.2.2 Efficient market: you don’t have to serve all your potential customers
--4.2.3 Market research: a good way to select efficient markets
-4.3 Market launch: have you focused?
-4.4 End users: bring you cash flow
-4.5 Market size: how to make the initial estimate
-4.6 User image: tell a good story about users
-4 Where is Your Customer
-5.1 Complete product cycle application cases
-5.2 Advanced product specification
-5.3 Quantify value positioning
-5.5 Describe competitive position
-5 What Can You Offer Your Customers
-6.2 Determining customer decision-making unit
-6.3 Mapping the process of acquiring paying customers
-6.4 Estimating the follow-up market size
-6 How do Customers Buy Your Products
-7.2 Basic classification of business models
-7.3 Defining pricing strategy
-7.4 Estimating customer lifetime value
-7.5 Estimating the cost of customer acquisition
-7 How to Make Money from the Product
-8.1 Determining the important hypothetical conditions
-8.2 Test hypothetical conditions
--8.2.1 Meaning of testing hypothetical conditions
--8.2.2 How to test hypothetical conditions
--8.2.3 A correct view of the test result
-8.3 Define minimum viable business product
--8.3.1 Definition and value of minimum viable business product
--8.3.2 Core elements and definition method of minimum viable business product
-8.4 Verify the customer will pay for the product
--8.4.2 Description of a minimum viable business product validation case
-8 Product Development and Design
-Final Test
刘畅,辽宁大学毕业生就业指导中心教授,教育经济与管理专业博士。
白皓,辽宁大学商学院讲师,国际贸易博士研究生。
杨旭,历史学硕士,辽宁大学生命科学院讲师。
高占鑫,理学硕士,高校创业指导师,辽宁大学合作发展处讲师。
赵薇,辽宁大学经济学院讲师