Professor Hailin Qu is the Regents Professor and William E. Davis Distinguished Chair as well as the director of the Center for Hospitality and Tourism Research in the School of Hospitality and Tourism Management at Oklahoma State University. He has been teaching and conducting research in tourism and hospitality management for about 40 years. He has published over 125 refereed articles in a number of national and international top tier business, hospitality and tourism refereed journals.