当前课程知识点:Introduction to E-Commerce > Chapter 2 Framework and Model of Electronic Commerce > 2.5 Innovation of E-commerce Models > 2.5.3 Discussion
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O2O Model of Social Catering
Social catering, just as its name implies, is to achieve social interaction in the form of dinner parties. In fact, it is a common and familiar form of social interaction. Dining is inseparable regardless of business negotiations, buddy parties, holiday celebrations and graduation dinners. The so-called O2O is the abbreviation of online to offline. Namely, it is a new e-commerce model from online to offline. Roughly speaking, it is designed to book online and consume offline. What will be the business situation of bringing O2O model into the field of social catering? GrubWithUs, which has just raised $5 million, gives us a favorable demonstration.
The O2O model of GrubWithUs is extremely simple, and it just extracts and emphasizes the social elements in people's dining behavior. With the ultimate purpose of social interaction, GrubWithUs sets its functions to acquire the information of diners before taking meals, track dining preferences of our interested diners, chat with diners who have shared meals with us in real time and maintain long-term contact. The prepayment function of GrubWithUs is also a plus for social contact. In other words, since the bill has been paid in advance, all those who gather for a meal don't have to be embarrassed about who will check out or share meal fee after the meal. Through the information of the diners provided by GrubWithUs, you can choose to dine with people who have the same hobbies as you, or with people in the same industry, or even with entrepreneurs, college students, construction workers and other kinds of people. GrubWithUs currently mainly provides users with the opportunity to dine together and make friends for the first time. Once a specific relationship is formed, Grubwithus will also offer contextual meals, such as valentine sets for couples.
GrubWithUs mainly relies on commissions as revenue. Unlike the dining services in heavy discount provided by group purchases, GrubWithUs yields its revenue by increasing 20% of fixed price of restaurants. This kind of profit model has advantages that it will not affect the positioning of major restaurants, while it can maintain long-term cooperation with restaurants. In the future, similar e-commerce models will appear in China, leading the further development of e-commerce.
Data Source: http://www.100ec.cn/home/detail--6040985.html with deletion and arrangement
Questions:
1. What are the characteristics of O2O model from the above case?
2. According to the description in the case, where is the main source of income for GrubWithUs?
返回《Introduction to E-Commerce》慕课在线视频列表
-1.1 Concept of E-commerce
--1.1.4 Homework
-1.2 E-commerce and Traditional Commerce
--1.2.1 E-commerce and Traditional Commerce
--1.2.4 Homework
-1.3 Emergence and Development of E-commerce
--1.3.1 Emergence and Development of E-commerce
--1.3.4 Homework
-Unit1 Test
--Test
-2.1 Framework of E-commerce
--2.1.1 Framework of E-commerce
--2.1.4 Homework
-2.2 B2B E-commerce Model
--2.2.4 Homework
-2.3 B2C E-commerce Model
--2.3.4 Homework
-2.4 C2C E-commerce Model
--2.4.4 Homework
-2.5 Innovation of E-commerce Models
--2.5.1 Innovation of E-commerce Models
--2.5.4 Homework
-Unit 2 Test
--Test
-3.1 Overview of E-commerce Security
--3.1.1 Overview of E-commerce Security
--3.1.4 Homework
-3.2 Network Security(1)
--3.2.4 Homework
-3.3 Network Security(2)
--3.3.4 Homework
-3.4 Transaction Security(1)
--3.4.1 Transaction Security(1)
--3.4.4 Homework
-3.5 Transaction Security(2)
--3.5.1 Transaction Security(2)
--3.5.4 Homework
-3.6 E-commerce Security Protocol
--3.6.1 E-commerce Security Protocol
--3.6.4 Homework
-Unit 3 Test
--Test
-4.1 Overview of Internet Marketing
--4.1.1 Overview of Internet Marketing
--4.1.4 Homework
-4.2 Internet Marketing Methods(1)
--4.2.1 Internet Marketing Methods(1)
--4.2.4 Homework
-4.3 Internet Marketing Methods(2)
--4.3.1 Internet Marketing Methods(2)
--4.3.4 Homework
-4.4 Internet Marketing Strategy(1)
--4.4.1 Internet Marketing Strategy(1)
--4.4.4 Homework
-4.5 Internet Marketing Strategy(2)
--4.5.1 Internet Marketing Strategy(2)
--4.5.4 Homework
-Unit 4 Test
--Test
-5.1 E-payment
--5.1.4 Homework
-5.2 E-money
--5.2.4 Homework
-5.3 Third party payment
--5.3.4 Homework
-5.4 E-payment System and Online Banking
--5.4.1 E-payment System and Online Banking
--5.4.4 Homework
-Unit 5 Test
--Test
-6.1 Overview of Logistics
--6.1.4 Homework
-6.2 Overview of E-commerce Logistics
--6.2.1 Overview of E-commerce Logistics
--6.2.4 Homework
-6.3 E-commerce Distribution
--6.3.1 E-commerce Distribution
--6.3.4 Homework
-6.4 Automatic Identification Technology
--6.4.1 Automatic Identification Technology
--6.4.4 Homework
-6.5 Intelligent Logistics
--6.5.4 Homework
-Unit 6 Test
--Test
-7.1 Overview of Supply Chain Management
--7.1.1 Overview of Supply Chain Management
--7.1.4 Homework
-7.2 Supply Chain Management Strategy
--7.2.1 Supply Chain Management Strategy
--7.2.4 Homework
-7.3 The Development Trend of SCM
--7.3.1 The Development Trend of SCM
--7.3.4 Homework
-Unit 7 Test
--Test
-8.1 Overview of Mobile Commerce
--8.1.1 Overview of Mobile Commerce
--8.1.4 Homework
-8.2 Related Technologies of Mobile Commerce
--8.2.1 Related Technologies of Mobile Commerce
--8.2.4 Homework
-8.3 Applications/Uses of M-commerce
--8.3.1 Applications/Uses of M-commerce
--8.3.4 Homework
-Unit 8 Test
--Test
-9.1 Overview of the Legal Environment of E-commerce
--9.1.1 Overview of the Legal Environment of E-commerce
--9.1.4 Homework
-9.2 Legal Regulations for E-commerce Transactions
--9.2.1 Legal Regulations for E-commerce Transactions
--9.2.4 Homework
-Unit 9 Test
--Test
-10.1 E-commerce Development Trend
-10.4 Homework
-Unit 10 Test