Research Methods in Tourism Studies（International Edition）

Research Methods in Tourism Studies（International Edition）课程：前往报名学习

Research Methods in Tourism Studies（International Edition）视频慕课课程简介：

In this course, you will explore the science of research methods in tourism and hospitality industries.

前往报名学习

Research Methods in Tourism Studies（International Edition）课程列表：

Week 1 How to Start a Good Research

-1.1 Research Question and Research Objectives

--1.1.1 Student interview before class

--1.1.2 The starting point: question

--1.1.3 What is a good research question?

--1.1.4 Ways to find a good research question

--1.1.5 Problem conversion

-1.2 Title Design

--1.2.1 Title design

--1.2.2 Real life examples

--Acticle: Leisure & Travel as Class Signifier: Distinction Practices of China's New Rich

--Discussion: Why do we research?

-1.3 Literature Retrieval Method and Literature Databases

--1.3.1 Common literature retrieval method

--1.3.2 Common literature search database

-1.4 Information Collection and Academic Journals in Tourism

--1.4.1 Academic journals in tourism research

--1.4.2 Literature collection methods and principles

-1.5 Literature Reading

--1.5.1 Literature reading

--1.5.2 Overcoming obstacles in literature reading

--Week 1 quiz

--Discussion: What difficulties have you encountered in reading literature?

Week 2 Qualitative versus Quantitative Approach

-2.1 Philosophical Bases of the Two Approaches

--2.1.1 Philosophical bases of the two approaches

-2.2 Differences between the Two Approaches

--2.2.1 Differences between the two approaches

--Article: Does tourist–host social contact reduce perceived cultural distance?

-2.3 Be Aware of Your Own Research Views

--2.3.1 Be aware of your own research views

--Discussion: How to choose research method?

-2.4 Research Example: Social Tourism

--2.4.1 What is social tourism?

--2.4.2 Established frameworks on social tourism

--2.4.3 Major research findings on social tourism

--2.4.4 Major findings of social tourism research

--2.4.5 Opportunities and challenges for social tourism

--Week 2 quiz

--Discussion ：Social tourism

Week 3 Research Design I

- 3.1 Key Procedures in Qualitative Approach

-- 3.1.1 Key procedures in qualitative approach

-3.2 Qualitative Data Collection and Analysis

--3.2.1 Key procedures and data collection methods in qualitative approach

--3.2.2 Data collection and analysis in qualitative approach

--3.2.3 Data analysis in qualitative approach

-3.3 Case Study and Content Analysis

--3.3.1 Case study

--3.3.2 Content analysis

--Discussion: Have you ever used a qualitative approach in your research?

-3.4 Using Coding and Themes in Qualitative Research

--3.4.1 Using coding and themes in qualitative research(1)

--3.4.2 Using coding and themes in qualitative research(2)

-3.5 Using Conceptual Framework in Qualitative Research

--3.5.1 Using conceptual framework in qualitative research(1)

--3.5.2 Using conceptual framework in qualitative research(2)

--Article: Tourist typology in social contact: an addition to existing theories

--Week 3 quiz

--Discussion: How to ensure the reliability and validity of qualitative study?

Week 4 Research Design II

-4.1 Using Questionnaires in Quantitative Research

--4.1.1 Make an effective literature review and research method design

--4.1.2 Learn to write powerful findings and discussion

-4.2 Using Experiment in Quantitative Research

--4.2.1 Video experiment

--4.2.2 Virtual reality (VR)

--4.2.3 Neuro Marketing

--4.2.4 Eye tracking experiment

--4.2.5 Types of experiments

-4.3 Using Mixed Method

--4.3.1 Sustainabble tourism development (1)

--4.3.2 Sustainabble tourism development (2)

--Article：Creating a scale for assessing socially sustainable tourism

--4 Quiz

--Discussion: How to use quantitative methods to study tourists' reaction?

Week 5 Emerging Issues in Tourism and Hospitality Research

-5.1 Current Research Priorities

--5.1 1 A review of hospitality research

--5.1.2 Impact of information technology on hospitality and tourism research

-5.2 Multi-Level/ Multiple Sources of Date Collection

--5.2.1 Experimental design (1)

--5.2.2 Experimental design (2)

--5.2.3 Multi-level/multiple sources of data collection

-5.3 Mixed Method and Interdisciplinary Research

--5.3.1 Mixed method

--5.3.2 Interdisciplinary research

--Article: The meanings of destination: a Q method approach

--Discussion: Can you talk about your understanding of research methods?

-5.4 Using Delphi Method in Research Design

--5.4.1 What is the Delphi method?

--5.4.2 Selecting the experts

--5.4.3 Characteristics of the Delphi method

--5.4.4 Predicting the future of wine tourism

--5.4.5 Preliminary findings

--Discussion： Philosophical basis of research methods

--Week 5 quiz

Week 6 Research Ethics

-6.1 Journal Publication

--6.1.1 How to publish in the top journals? (1)

--6.1.2 How to publish in the top journals? (2)

--6.1.3 How to publish in the top journals? (3)

--6.1.4 How to publish in the top journals? (4)

--Article: Analyzing the economic sustainability of tourism development: evidence from Hong Kong

-6.2 Academic Ethics

--6.2.1 Academic ethics

--6.2.2 Student interview after class

--Week 6 quiz

--Discussion: Academic publication and academic ethics

--Final quiz

--Final discussion and reflection

Research Methods in Tourism Studies（International Edition）开设学校：南开大学

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