
Dr. JiayingLyu is an Associate Professor in Tourism Management who is known for her research and publications on leisure and tourism. She has also been involved in a range of research involving leisure travel behavior of the elderly, tourism innovation based on mobile internet, non-profit organizations and protected area governance. Professor Lyu started her academic career with the Zhejiang University in 2011. Her current position is Deputy Director of the Leisure Management Institute in Zhejiang University. Academic Qualification: Doctor of Recreation, Parks, and Tourism, Texas A & M University, USA Master of Arts in Leisure, University of Manitoba, Canada Bachelor of Tourism Management, Zhejiang University, China