C1-05 Customer Loyalty Programs在线视频

Hello, everyone.
大家好

I'm very happy to see you again.
很高兴再次见到你们

As consumers,
作为消费者

we all familiar with customer loyalty programs.
我们都很熟悉客户忠诚度计划

Customer loyalty programs are used to promote product
客户忠诚度计划用于提升产品

or brand loyalty and increase sales.
或品牌忠诚度并提高销售

For example:
例如

Point awards redeemed for products
积分奖励兑换成产品

and airline frequent flyer plans that award miles
和航空公司常客计划奖励里程

that can then be exchanged for future flights.
然后可以兑换为未来的航班

Accounting for customer loyalty programs
客户忠诚度会计计划

is governed by IFRS 15,
受IFRS15管理

Revenue from Contracts with Customers.
来自客户合同的收入

While the various programs differ in their terms
虽然不同的课程在术语上有所不同

they share two essential commonalities:
但它们有两个基本的共同点

First,
首先

They grant the customer a material right
它们赋予顾客将来免费或打折

to future goods or services for free or at a discount;
获得货物或服务的实质性权利

Second,
第二

the transaction involves multiple deliveries
该交易涉及多个交付

which means the company not only fulfilling
这意味着公司不仅要

the terms of the current sales,
履行当前的销售条款

but also have to meet
还要履行售后服务的

the loyalty program commitment after sales.
忠诚度计划承诺

For example,
例如

free miles converted into a flight ticket.
将免费里程转换为机票

Measurement of the award part
交易中奖励部分的衡量

of the transaction is complex.
是复杂的

According to IFRS 15,
根据IFRS15

two factors we need to consider
在确定负债金额时

in determining the liability amount:
我们需要考虑两个因素

First,
第一

the proportion of the transaction price
交易价格

allocated to the future obligation
占未来债务的比例

Second,
第二

If stand-alone price is not directly observable,
如果独立价格不能直接观察到

an estimate must be made.
则必须作出估计

Consider factors such as the rate of redemption.
考虑赎回率等因素

Next,
接下来

we will see the accounting treatment of
我们将在两种情况下

customer loyalty program in two scenarios:
看到客户忠诚度计划的会计处理

The first one is when rewards supplied
第一种是公司

by the company itself.
自己提供的奖励

For example:
例如

ABC Hotel maintains a customer loyalty program
ABC酒店有一个客户忠诚度计划

that grants members points for each hotel stay.
为每次入住酒店的会员提供积分

Members can redeem these points,
会员可以兑换这些积分

which do not expire,
这些积分不会过期

for future hotel stays.
以备将来入住酒店

In 2020,
在2020年

the hotel received $5,000,000 in room-related revenue
酒店获得客房相关收入500万美元

and awarded 50,000 points.
奖励5万美元积分

The proportional stand-alone sales price
客房收入和积分的比例

of the room revenues and the points were estimated to be
独立销售价格估计分别为

$4,950,000 and $50,000 respectively.
4,950,000美元和50,000美元

Management anticipated that 80% of the points
管理层预计80%的积分

will eventually be redeemed.
最终将被兑换

In 2021,
2021年

customers redeemed 30,000 of these points.
客户兑换了30,000个积分

And in 2022,
2022年

customers redeemed 10,000 of these points.
客户兑换了10,000个积分

The first step
第一步

is to allocate the transaction price of $5,000,000
是将500万美元的成交价

to the performance obligations.
分配给演出义务

The information of stand-alone value
问题中已经给出了

already given in the question,
独立价值的信息

which are $4,950,000 room revenues
即4,950,000美元的客房收入

and $50,000 point value.
和50,000美元的积分价值

So the journal entry to record the sale can be made.
这样就可以进行记录销售的日记账分录

Dr. Cash 5,000,000
借：现金 5,000,000

Cr. Room revenue 4,950,000
贷：客房收入 4,950,000

Cr. Unearned revenue which is award points 50,000
Cr. 递延收入（奖励积分） 50,000

To determine the amount of award revenue
为了确定要确认的

to be recognized,
奖励收入金额

the denominator is the number of points expected to be
分母是预期要转换的点数

converted rather than the number awarded.
而不是授予的点数

The hotel expects 40,000 points to be redeemed
酒店预计可兑换40000点积分

we can calculate through
我们可以通过计算

50,000 multiply 80% equals 40,000,
50,000×80%=40,000

so the value per point is
因此分数为

$50,000 divide by 40,000 points
$50,000除以40,000分

which equals to 1.25 dollars each point.
每一分等于1.25美元

In 2021,
在2021年

30,000 points were redeemed,
有30,000个积分被兑换

which means the company fulfilled obligations
这意味着公司履行了义务

and we could transfer this potion
我们可以把这部分从递延收入

from unearned revenue to revenue.
转移到收入中

So 30,000 multiply $1.25/point equals to $37,500.
所以30,000乘以1.25美元/点等于37500美元

The journal entry would be
日记账的条目是

Dr. Unearned revenue (award points) 37,500
借：递延收入（奖励积分）37,500

Cr. Award revenue 37,500
贷：奖励收入 37,500

In 2022,
在2022年

10,000 points were redeemed,
一万点积分被兑换

we could repeat the same procedure as before,
我们可以重复之前的步骤

using 10,000 multiply $1.25/point equals to $12,500.
用10,000乘以$1.25/点等于$12,500

The journal entry would be
日记账的条目是

Dr. Unearned revenue (award points) 12,500
借：递延收入（奖励积分）12,500

Cr. Award revenue 12,500
贷：奖励收入 12,500

Accounting for third-party awards
第三方奖励的会计核算

doesn't pose any special challenges.
没有带来任何特殊的挑战

As the table shows,
如表格所示

the enterprise records the full transaction price
企业在销售时将全部交易价格

as revenue at the time of sale.
记为收入

In the same time,
同时

the enterprise recognizes an expense for the cost
企业确认

of purchasing the points from the third party.
从第三方购买积分的费用

And when awards are redeemed,
兑换奖励时

the company will reduce liability as awards used up.
当奖励用完后公司将减少负债

Ok,
好

that's all for today's class.
以上就是今天全部内容

Thank you all for listening,
谢谢您的聆听

and I will see you next time.
我们下节课再见

Bye bye!
拜拜