Marketing in the Mobile Internet Era课程：前往报名学习
The future is here! There are some new features in the marketing of the mobile Internet era.
开设学校：郑州大学；学科：经济学、
The future is here! There are some new features in the marketing of the mobile Internet era.
-1.1 Marketing is everywhere
-1.2 Marketing enters a new era
--1.2 Marketing enters a new era
-1.3 New characteristics of marketing in the mobile Internet era
--1.3 New characteristics of marketing in the mobile Internet era
-1.4 Exercises and case analysis
--Exercises 1
-Case Discussion 1: WeChat + Weibo
-2.1 Experience the Internet era from the development of e-commerce
--2.1 Experience the Internet era from the development of e-commerce
-2.2 From the Internet to the mobile Internet
--2.2 From the Internet to the mobile Internet
-2.3 Exercises and case analysis
--Exercises 2
-Case Discussion 2: Alibaba's Business Ecosystem
-3.1 Internet genes and Internet thinking
--3.1 Internet genes and Internet thinking
-3.2 "Internet +" and "+ Internet"
--3.2 "Internet +" and "+ Internet"
-3.3 Mobile Internet → Internet of Things → Internet of Everything
--3.3 Mobile Internet → Internet of Things → Internet of Everything
-3.4 Exercises and case analysis
--Exercises 3
-4.1 Marketing management philosophy
--4.1 Marketing management philosophy
-4.2 New theory of marketing strategy mix
--4.2 New theory of marketing strategy mix
-4.3 Exercises and case analysis
--Exercises 4
-Case Discussion 4: IP Marketing and the New Era of Creative Culture
-5.1 Blue Ocean Strategy
-5.2 User thinking
-5.3 Innovation and reconstruction
--5.3 Innovation and reconstruction
-5.4 Exercises and case analysis
--Exercises 5
-Case Discussion 5: Didi’s Sharing Economy
-6.1 Value resonance of stakeholders
--6.1 Value resonance of stakeholders
-6.2 Exercises and case analysis
--Exercises 6
-Case Discussion 6: The Myth of Pinduoduo(PDD)
-7.1 Value chain and value network
--7.1 Value chain and value network
-7.2 Value Ecosystem
-7.3 Exercises and case analysis
--Exercises 7
-Case Discussion 7: Strategic Thinking of JD.com
-8.1 Long Tail Economy
-8.2 End-pipe-cloud creates value synergistically
--8.2 End-pipe-cloud creates value synergistically
-8.3 Exercises and case analysis
--Exercises 8
-Case Discussion 8: Haier / Huawei(choose one)
-9.1 Crossover
-9.2 Experience Economy
-9.3 Free Economy
-9.4 Exercises and case analysis
--Exercises 9
-Case Discussion 9: Crossover of Meituan
-10.1 Community Economy
-10.2 Social bonuses
-10.3 Exercises and case studies
--Exercises 10
-Case discussion 10: The power of Xiaomi fans
-11.1 Micromarketing
-11.2 Decentralization
-11.3 O2O
--11.3 O2O
-11.4 Exercises and case studies
--Exercises 11
-Case Discussion 11: The difference between new retail and O2O
-12.1 AIDMA → AISAS → SCIAS
-12.2 Interactive marketing
-12.3 Precision marketing
-12.4 Exercises and case studies
--Exercises 12
-Case Discussion 12: Jinritoutiao vs. Qutoutiao
-13.1 PC Internet Search Engine Marketing
--13.1 PC Internet Search Engine Marketing
-13.2 Mobile Internet Search Engine Marketing
--13.2 Mobile Internet Search Engine Marketing
-13.3 Theory of New Media Integrated Marketing
--13.3 Theory of New Media Integrated Marketing
-13.4 Exercises and case studies
--Exercises 13
-Case Discussion 13: The future of Baidu
-14.1 APP platform marketing
-14.2 Big Data and Cloud Computing
--14.2 Big Data and Cloud Computing
-14.3 Aboriginal Internet
-14.4 Crowd Creation
-14.5 Exercises and case studies
--Exercises 14
-Case Discussion 14: Douyin or Kuaishou?
-15.1 Integration and Openness
--15.1 Integration and Openness
-15.2 Altruistic Competitiveness
--15.2 Altruistic Competitiveness
-15.3 Strong and weak relationship
--15.3 Strong and weak relationship
-15.4 Word-of-mouth marketing
--15.4 Word-of-mouth marketing
-15.5 Exercises and case studies
--Exercises 15
-16.1 Industrial Internet
-16.2 Exercises and case studies
--Exercises 16
-Case Discussion 15: The rise of Qutoutiao
-Mind Map of "Marketing in the Mobile Internet Era"
--Mind Map of "Marketing in the Mobile Internet Era"
-Final test
王千，郑州大学商学院教授，管理案例研究中心副主任。南开大学虚拟经济与管理研究中心博士，南开大学商学院公司治理研究院博士后。清华大学经管学院进修教师，英国诺丁汉大学访问学者。河南省商务厅商务预报专家团成员，河南省工信厅电子商务专家库成员。全国MBA教育指导委员会&中国管理案例共享中心全国百篇优秀案例评审专家，中国管理案例共享中心入库案例评审专家。自2002年以来围绕虚拟经济与管理领域展开研究，目前主要关注移动互联网时代的商业模式创新、社群生态圈商业模式及新媒体整合营销传播问题等研究领域。主持国家自科项目1项，教育部项目2项，省级项目2项。出版学术专著《新经济时代的价值创造》、《房地产虚拟资产特性与宏观经济稳定》、《新工业文明时代的价值创造》等3部，先后在《中国工业经济》（4篇）、《经济理论与经济管理》（1篇）和其他CSSCI核心期刊上发表论文20多篇。2008年以来深入河南省多家企业调研并开发案例，先后有7篇案例入选中国管理案例共享中心数据库，其中3篇分别获2011年、2012年、2015年全国“百篇优秀管理案例”。参编《亚洲企业实践：中国MBA案例建设集萃》（第4辑）及《管理案例研究与开发》（第4辑）等案例集2部。作为河南省商务厅、河南省工信厅专家积极深入河南企业进行考察和咨询，多次参与河南省商务厅的项目评审工作。
