Entrepreneurship Management

Entrepreneurship Management课程：前往报名学习

Entrepreneurship Management视频慕课课程简介：

Entrepreneurship is a subject that will provide you integrated knowledge you will use in business area as well as leading you to apply them by setting up a business by going through all the necessary stages of firm set-up. By learning this subject, you will not just improve your theoretical understanding of business practice, but also being a practitioner yourself to experience the process of generating a business idea, develop your business plan.

前往报名学习

Entrepreneurship Management课程列表：

Chapter 1 Introduction to Entrepreneurship

-1.1

--1.1.1 Entrepreneurship

--1.1.2 The improtance of Entrepreneurship

-1.2

--1.2.1 Factors Influencing the Entrepreneurial Process

--1.2.2 Different Stages and Tasks in the Entrepreneurial

-1.3

--1.3.1 Entrepreneurial Resource Management

--1.3.2 Entrepreneurial Resource Demand and Acquisition

-1.4

--1.4.1 Overview of Entrepreneur

--1.4.2 Entrepreneurial Career Challenges

-Introduction to Entrepreneurship

Chapter 2 Entrepreneurial Team

-2.1

--2.1.1 Introduction to Entrepreneurial Team

--2.1.2 Elements of Entrepreneurial Team

-2.2

--2.2.1 Team Mental Structure

--2.2.2 Team Management Structure

-2.3

--2.3.1 Role Configuration of Entrepreneurial Team

--2.3.2 Organizational Structure of Entrepreneurial Team

-2.4

--2.4.1 The Characteristics of Effective Entrepreneurial Team

--2.4.2 Entrepreneurship

-2.5

--2.5 Incentive Mechanism of Entrepreneurial Team

-Entrepreneurial Team

Chapter 3 Identify and Create Entrepreneurial Opportunities

-3.1

--3.1.1 Entrepreneurial Opportunity

--3.1.2 The Characteristics of Entrepreneurial Opportunity

--3.1.3 Discovery of Entrepreneurial Opportunity

--3.1.4 Identify and Create Entrepreneurial Opportunities

--3.1.5 Review and Summary

-3.2

--3.2.1 Creativity and Entrepreneurial

--3.2.2 Creativity and Innovation Method

--3.2.3 Creativity and Problem Solving

-3.3

--3.3.1 Concept of Social Entrepreneurship

--3.3.2 Characteristics of Social Entrepreneurship

--3.3.3 Creation of Social Entrepreneurial Opportunity

-Identify and Create Entrepreneurial Opportunities

Chapter 4 Feasibility Study

-4.1

--4.1 Feasibility Study of Entrepreneurial Plan

-4.2

--4.2.1 Whether There is A Market for Products and Services

--4.2.2 Market Demand for Products and Services

-4.3

--4.3 Industry and Market Feasibility

-4.4

--4.4 Organizational Feasibility

-4.5

--4.5 Financial Feasibility

-Feasibility Study

Chapter 5 Industry and Competitive Analysis

-5.1

--5.1.1 Industry, Market Segment, and Industry Boundary

--5.1.2 Porter's Five Forces Model

-5.2

--5.2 Industry Life Cycle and Entrepreneurial Opportunity

-5.3

--5.3 Competitor Analysis

-Industry and Competitive Analysis

Chapter 6 Designing Business Model

-6.1

--6.1.1 Basic Issues Involved in Business Model

--6.1.2 Logic of Business Model

-6.2

--6.2 Design Framework of Business Model

-6.3

--6.3.1 Analyze and Identify Target Customers

--6.3.2 Define and Validate Value Propositions

--6.3.3 Design the Revenue Model

--6.3.4 Designing of Key Process and Resources

-6.4

--6.4.1 Design Business Model in Imitation and Competition

--6.4.2 Design Business Model in Competition

--6.4.3 Adjusting Business Model Design in Trails

-Designing Business Model

Chapter 7 Business Plan

-7.1

--7.1.1 Purpose of Business Plan

--7.1.2 Use of Business Plan

-7.2

--7.2.1 Basic Structure of Business Plan

--7.2.2 Core Content of Business Plan

-7.3

--7.3.1 Writing Principles---Perspective of Venture Capitalists

--7.3.2 Writing Skills

-Business Plan

Chapter 8 Start a New Business

-8.1

--8.1 Principles to be Followed in The Establishment of A New Enterprise

-8.2

--8.2.1 Unincorporated Enterprise

--8.2.2 Corporation

-8.3

--8.3 Labor and Personnel Management of New Enterprises

-8.4

--8.4 Contract Management of The New Business

-Start a New Business

Chapter 9 Financial Management of A New Business

-9.1

--9.1 Fundamentals of Accounting and Financial Statements

-9.2

--9.2 Fundamentals of Corporate Finance

-9.3

--9.3 Financial Ratio Analysis

-9.4

--9.4 Cash Management of The Startup

-Financial Management of A New Business

Chapter 10 Financial Recources for Entrepreneurial Enterprise

-10.1

--10.1 Capital Requirement for Entrepreneurial Enterprise

-10.2

--10.2 Source of Personal Financing

-10.3

--10.3 Sources of Equity Capital

-10.4

--10.4 Source of Debt Financing

-10.5

--10.5 Creative Financing

-Financial Recources for Entrepreneurial Enterprise

Chapter 11 Organizing and Leading

-11.1

--11.1.1 Definition of Management and Enterprise Management

--11.1.2 Levels of Enterprise Manager

--11.1.3 Skills that Enterprise Manager should Possess

--11.1.4 Difference Leader and Manager

-11.2

--11.2.1 Concept of Human Resource Planning

--11.2.2 Functions of Human Resource Planning

--11.2.3 Content of Human Resource Planning

--11.2.4 Principles and Steps of Human Resource Planning

-11.3

--11.3.1 Human Resource Recruitment

--11.3.2 How to Recruit Excellent Talents

-11.4

--11.4.1 What is Motivation

--11.4.2 Empowerment

--11.4.3 Reward and Compensation

--11.4.4 Performance and Appraisal

-Organizing and Leading

Chapter 12 Entrepreneurial Enterprise Marketing

-12.1

--12.1.1 Market Segmentation

--12.1.2 Market Targeting

--12.1.3 Market Positioning

-12.2

--12.2.1 Traditional New Product Introduction Model

--12.2.2 Customer Development Model

--12.2.3 Combination of Product Development and Customer Development

-12.3

--12.3.1 Entrepreneurial Enterprise Marketing Pricing

--12.3.2 Distribution Channel

--12.3.3 Entrepreneurial Marketing Team

-12.4

--12.4.1 Turn Customer into Sales Force

--12.4.2 Internet Based Marketing Approaches

--12.4.3 Other Convenient Approaches

-Entrepreneurial Enterprise Marketing

Entrepreneurship Management开设学校：辽宁大学

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