当前课程知识点:Winning in Business:The Art of War by Sun Tzu > Chapter 12 Conclusion: There should be no sequelae to victory > Topic for discussion > Discussion for lesson Six: Winning by Stratagem
返回《Winning in Business:The Art of War by Sun Tzu》慕课在线视频课程列表
1.Title:What is the essence of “Winning by Stratagem”? How should you apply it to modern business competition?
2.Content:For the first time in human history, Sun Tzu proposed “winning by stratagem”, the optimum military strategy. Please analyze the essence of it, and think about how we can creatively apply it to modern business competition.
返回《Winning in Business:The Art of War by Sun Tzu》慕课在线视频列表
-1.1 The basis for Commercial application: Sun Tzu remolded war to competition
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--In-class Quiz
-1.2 Origin of business application: The business sage pioneering application of military strategy in business competition
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-1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu
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-1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s
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-1.5 Teaching arrangements
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-Discussion board (Introduction: Sun Tzu's winning strategy creatively inspires business competition)
-Unit Test
-2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities
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-2.2 Understanding the man and his world
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-2.3 Man of mystery for millennium
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-2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general
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-2.5 Sun Tzu’s old and renowned family
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-2.6 Age of rapid change
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-2.7 Life ending
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-2.8 Refining The Art of War
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-Unit Test
-3.1 The interpretation of the title
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-3.2 Profound influence
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-3.3 The main idea of each chapter
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-3.4 The debate between good and evil
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-3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems
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-3.6 Deception is not the same thing as fraud
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-3.7 The boundaries of the application of The Art of War by Sun Tzu
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-Discussion board (The Second Lecture: The “Bible” of War)
-Unit Test
-4.1 Interpretation of the title
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-4.2 Winning story
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-4.3 Overview of victory view
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-4.4 The meaning of complete victory
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-4.5 Thought system of complete victory
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-4.6 The case of a complete victory
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-4.7 Thought of complete victory in business
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-Discussion board (The Third Lecture: Complete Victory)
-Unit Test
-5.1 Interpretation of the title
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--In-class Quiz
-5.2 The anecdote of winning by knowledge
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-5.3 Sun Tzu’s interpretation of winning by knowledge
--Video1:Sun Tzu’s interpretation of winning by knowledge(The first half part)
--Video2:Sun Tzu’s interpretation of winning by knowledge (The later half part)
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-5.4 Application of winning by knowledge in business
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-5.5 Three business cases of winning by knowledge
--Video1:How Japanese businessmen managed to locate Daqing Oilfield
--Video2:China-Australia iron ore negotiation
--Video3:Yahoo was sold at a low price due to the misunderstanding of the intelligence
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--In-class Quiz
-5.6 Enlightenment from winning by knowledge
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-Discussion forum (session 4: Winning by knowledge)
-Unit Test
-6.1 Interpretation of the title
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-6.2 A historical story of winning by the moral law
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-6.3 Sun Tzu’s interpretation of winning by the moral law
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-6.4 Moral law in business solution
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-6.5 Business cases of winning by the moral law
--Video1:SAIC Volkswagen: producing cars of reliable quality
--Video2:Could you use Baidu search engine?
--Video3:“Digging In and Widening Out” strategy helps Huawei achieve what it is now
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--In-class Quiz
-6.6 Insights from winning by the moral law
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-Discussion forum (session 5: Winning by moral law)
-Unit Test
-7.1 The interpretation of the title
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-7.2 The allusion of winning by stratagem
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-7.3 Sun Tzu’s interpretation of winning by stratagem
--Video1: Sun Tzu’s explanation of winning by stratagem (The first half part)
--Video2:Sun Tzu’s explanation of winning by stratagem (The latter half part)
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--In-class Quiz
-7.4 The interpretation of winning by stratagem in business competition
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-7.5 Business cases of winning by stratagem
--Video1:Windows product release press
--Video2:Bristol-Myers was facing a lot of difficulties
--Video3:Haier mini refrigerator hit the college student market in US
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-7.6 Reviews of winning by stratagem.
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-Discussion for lesson Six: Winning by Stratagem
-Unite Test
-8.1 The title interpretation
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--In-class Quiz
-8.2 The allusion of winning by diplomacy
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-8.3 Sun Tzu’s interpretation of winning by diplomacy
--Video1:Sun Tzu’s explanation of winning by diplomacy (The first half part)
--Video2:Sun Tzu’s explanation of winning by diplomacy (The latter half part)
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--In-class Quiz
-8.4 The interpretation of winning by diplomacy in business competition
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--In-class Quiz
-8.5 Business cases of winning by stratagem
--Video1:Many parties tried to bid for Sogou but Tencent finally made it
--Video2:Channel Gate triggers Nokia crisis
--Video3:Didi Chuxing achieved victory for its flexible strategies
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--In-class Quiz
-8.6 The reviews of winning by diplomacy
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--In-class Quiz
-Discussion for Lesson Seven: Winning by Diplomacy
-Unit Test
-9.1 Interpretation of the title
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-9.2 Allusions of winning by energy
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-9.3 Sun Tzu’s idea of winning by energy
--Video1:Analysis of Sun Tzu’s idea of winning by energy (The first half part one)
--Video2: Analysis of Sun Tzu’s idea of winning by energy (The latter half part two)
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-9.4 Application of winning by energy in business
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-9.5 Winning by energy in business: three cases
--Video1:Geely uses Volvo to promote internationalization
--Video2:Xiang’eqing, a high-end restaurant collapsed in its strategic transformation
--Video3:Jia Duo Bao lost the lawsuit but won the market
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-9.6 The review of winning by energy
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-Discussion (Lecture 8: Winning by Energy)
-Unit Test
-10.1 Interpretation of the title
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-10.2 A story about winning by the indirect method
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-10.3 Sun Tzu’s interpretation of winning by the indirect method
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-10.4 Winning by the indirect method in business competition
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-10.5 Business cases of winning by the indirect method: three cases in business competition
--Video1:Taobao’s free business model beats eBay
--Video2:Kodak’s bankruptcy: it failed to keep up with the innovation trend
--Video3:Cheetah’s struggling growth in the shadow of the giant 360
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--In-class Quiz
-10.6 The reviews of winning by the indirect method
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-Discussion (Lecture 9 Winning by the indirect method)
-Unit Test
-11.1 Explanation of the title
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-11.2 An ancient Chinese story: Tian Ji’s horse racing
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-11.3 Sun Tzu’s elaboration of winning by focusing strength
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-11.4 Interpretation of winning by strength in business
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-11.5 Case study of winning by focused strength:four business cases
--Video1:Competition between Microsoft and Netscape
--Video2:Chunlan Group’s failure in diversification
--Video3:Vanke’s subtraction strategy
--Video4:Southwest Airlines’ exploration of virgin market
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--In-class Quiz
-11.6 A further probe into Sun Tzu’s thought of winning by focused strength
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-Lesson 10 Wining by Strength.
-Unit Test
-12.1 Review of the course
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--In-class Quiz
-12.2 The secret to winning in business
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-12.3 Business case: Huawei won’t be Genghis Khan
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-12.4 Vision of complete victory: Embracing a new era of harmonious competition
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--In-class Quiz