Marketing课程列表：

1. Marketing: Creating Customer Value

-1.1 What Is Marketing?

--Quiz

--Discussion Question

--1.1 What Is Marketing

-1.2 Marketng Management Orientations

--Quiz

--Discussion Question

--1.2 Marketing Management Orientations

-1.3 Selecting Customers to Serve

--Quiz

--Discussion Question

--1.3 Seclecting Customers to Serve

-1.4 Positioning and Perceptual Mapping

--Quiz

--Discussion Question

--1.4 Positioning and Perceptual Mapping

-1.5 Developing an Integrated Marketing Mix

--Quiz

--Discussion Question

--1.5 Developing an Integrated Marketing Mix

2. Analyzing the Marketing environment

-2.1 Microenvironment

--Quiz

--Discussion question

--2.1 Microenvironment

-2.2 Macroenvironment

--Quiz

--Discussion question

--2.2 Macroenvironment

3. Managing Marketing Information to Gain Customer Insight

-3.1 Managing Marketing Information

--Quiz

--Discussion Question

--3.1 Managing Marketing Information

-3.2 Exploratory Research

--Quiz

--Discussion Question

--3.2 Exploratory Research

-3.3 Descriptive Research

--Quiz

--Discussion Question

--3.3 Descriptive Research

-3.4 Causal Research

--Quiz

--Discussion Question

--3.4 Causal Research

-3.5 Questionnaire Design & Sampling Plan

--Quiz

--Discussion Question

--3.5 Questionnaire Design & Sampling Plan

-3.6 Analyzing and Using Marketing Information

--Quiz

--Discussion Question

--3.6 Analyzing and Using Marketing Information

4. Consumer Psychology and Decision Making

-4.1 Consumer Psychology: Introduction

--Quiz

--Discussion Question

--4.1 Consumer Psychology: Introduction

--Consumer Psychology Slides

-4.2 Consumer Psychology: Mere Exposure Effect and Conformity

--Quiz

--Discussion Question

--4.2 Consumer Psychology: Mere Exposure Effect and Conformity

-4.3 Consumer Psychology: Pain of Paying and Number Games

--Quiz

--Discussion Question

--4.3 Consumer Psychology: Pain of Paying and Number Games

-4.4 Consumer Decision Making: Decision Making Journey and Mental Accounting

--Quiz

--Discussion Question

--4.4 Consumer Decision Making: Decision Making Journey and Mental Accounting

--Consumer Decision Making Slides

-4.5 Consumer Decision Making: Anchor Effect

--Quiz

--Discussion Question

--4.5 Consumer Decision Making: Anchor Effect

-4.6 Consumer Decision Making: Cognitive Dissonance and Consumerism

--Quiz

--Discussion Question

--4.6 Consumer Decision Making: Cognitive Dissonance and Consumerism

5. Customer-Driven Marketing Strategy

-5.1 Market Segmentation

--Quiz

--Discussion Question

--5.1 Market Segmentation

-5.2 Market Targeting

--Quiz

--Discussion Question

--5.2 Market Targeting

-5.3 Market Positioning

--Quiz

--Discussion Question

--5.3 Market Positioning

6. Product and Brand Strategy

-6.1 What Is a Product?

--Quiz

--Discussion Question

--6.1 What Is a Product?

-6.2 Product Classification

--Quiz

--Discussion Question

--6.2 Product Classification

-6.3 What Is a Brand?

--Quiz

--Discussion Question

--6.3 What Is a Brand

-6.4 Why Do Brands Matter?

--Quiz

--Discussion Question

--6.4 Why Do Brands Matter?

-6.5 What Is Co-branding

--Quiz

--Discussion Question

--6.5 What Is Co-branding

-6.6 Ingredient Branding

--Quiz

--Discussion Question

--6.6 What Is Ingredient Branding

7. Pricing: Understanding and Capturing Customer Value

-7.1 What Is a Price?

--Quiz

--Disscusion Question

--7.1 What Is a Price?

-7.2 Price & Value

--Quiz

--Discussion Question

--7.2 Price & Value

-7.3 How to Set a Price?

--Quiz

--Discussion Question

--7.3 How to Set a Price?

-7.4 Pricing Strategies &Tactics

--Quiz

--Discussion Question

--7.4 Pricing Strategies and Tactics

8. Distribution Channel Management

-8.1 Marketing Channels and Value Networks

--Quiz

--Discussion Question

--8.1 Marketing Channels and Value Networks

-8.2 The Role of Marketing Channels

--Quiz

--Discussion Question

--8.2 The Role of Marketing Channels

-8.3 Channel-Design Decisions

--Quiz

--Discussion Questions

--8.3 Channel-Design Decisions

-8.4 Channel-Management Decisions

--Quiz

--Discussion Question

--8.4 Channel-Management Decisions

-8.5 Channel Integration and Channel Conflict Management

--Quiz

--Discussion Question

--8.5 Channel Integration and Channel Conflict Management

-8.6 E-Commerce Marketing Practices

--Quiz

--Discussion Question

--8.6 E-Commerce Marketing Practices

9. Engaging Customers and Communicating Customer Value

-9.1 Integrated Marketing Communications Strategy (I)

--Quiz

--9.1 Integrated Marketing Communications Strategy (I)

--Discussion question

-9.2 Integrated Marketing Communications Strategy (II)

--Quiz

--Discussion question

--9.2 Integrated Marketing Communications Strategy (II)

-9.3 Advertising and Public Relations

--Quiz

--Discussion question

--9.3 Advertising and Public Relations

-9.4 Personal Selling and Sales Promotion

--Quiz

--Discussion question

--9.4 Personal Selling and Sales Promotion

10. Digital Markeing

-10.1 What Is Digital Marketing

--Quiz

--Discussion Question

--10.1 What Is Digital Marketing

--Powerpoint Slides of 10.1 What is Digital Marketing

-10.2 Advantages & Disadvantages of Digital Marketing

--Quiz

--Discussion Question

--10.2 Advantages & Disadvantages of Digital Marketing

--Powerpoint Slides of 10.2 Advantages & Disadvantages of Digital Marketing

-10.3 Digital Marketing Trends in the Future

--Quiz

--DiscussionQuestion

--10.3 Digital Marketing Trends in the Future

--Powerpoint Slides of 10.3 Digital Marketing Trends in the Future

11. Competitive Strategy

-11.1 Competitor Analysis

--Quiz

--Discussion Question

--11.1 Competitor Analysis

--Powerpoint Slides of 11.1 Competitor Analysis

-11.2 Competitive Strategy & Balance Customer Orientation and Competitive Orientation

--Quiz

--Discussion Question

--11.2 Competitive Strategy & Balance Customer Orientation and Competitive Orientation

--Powerpoint Slides of 11.2 Competitive Strategy & Balance Customer Orientation and Competitive Orientation

12. Global Marketing

-12.1 Why Go Global?

--Quiz

--Disscusion Question

--12.1 Why Go Global?

-12.2 Global Marketing Strategy

--Quiz

--Discussion Question

--12.2 How “Global” Should Global Marketing Strategy Be?

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