当前课程知识点:Marketing > 1. Marketing: Creating Customer Value > 1.2 Marketng Management Orientations > 1.2 Marketing Management Orientations
-1.1 What Is Marketing?
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-1.2 Marketng Management Orientations
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--1.2 Marketing Management Orientations
-1.3 Selecting Customers to Serve
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--1.3 Seclecting Customers to Serve
-1.4 Positioning and Perceptual Mapping
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--1.4 Positioning and Perceptual Mapping
-1.5 Developing an Integrated Marketing Mix
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--1.5 Developing an Integrated Marketing Mix
-2.1 Microenvironment
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-2.2 Macroenvironment
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-3.1 Managing Marketing Information
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--3.1 Managing Marketing Information
-3.2 Exploratory Research
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-3.3 Descriptive Research
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-3.4 Causal Research
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-3.5 Questionnaire Design & Sampling Plan
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--3.5 Questionnaire Design & Sampling Plan
-3.6 Analyzing and Using Marketing Information
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--3.6 Analyzing and Using Marketing Information
-4.1 Consumer Psychology: Introduction
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--4.1 Consumer Psychology: Introduction
-4.2 Consumer Psychology: Mere Exposure Effect and Conformity
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--4.2 Consumer Psychology: Mere Exposure Effect and Conformity
-4.3 Consumer Psychology: Pain of Paying and Number Games
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--4.3 Consumer Psychology: Pain of Paying and Number Games
-4.4 Consumer Decision Making: Decision Making Journey and Mental Accounting
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--4.4 Consumer Decision Making: Decision Making Journey and Mental Accounting
--Consumer Decision Making Slides
-4.5 Consumer Decision Making: Anchor Effect
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--4.5 Consumer Decision Making: Anchor Effect
-4.6 Consumer Decision Making: Cognitive Dissonance and Consumerism
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--4.6 Consumer Decision Making: Cognitive Dissonance and Consumerism
-5.1 Market Segmentation
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-5.2 Market Targeting
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-5.3 Market Positioning
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-6.1 What Is a Product?
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-6.2 Product Classification
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-6.3 What Is a Brand?
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-6.4 Why Do Brands Matter?
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-6.5 What Is Co-branding
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-6.6 Ingredient Branding
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--6.6 What Is Ingredient Branding
-7.1 What Is a Price?
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-7.2 Price & Value
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-7.3 How to Set a Price?
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-7.4 Pricing Strategies &Tactics
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--7.4 Pricing Strategies and Tactics
-8.1 Marketing Channels and Value Networks
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--8.1 Marketing Channels and Value Networks
-8.2 The Role of Marketing Channels
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--8.2 The Role of Marketing Channels
-8.3 Channel-Design Decisions
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--8.3 Channel-Design Decisions
-8.4 Channel-Management Decisions
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--8.4 Channel-Management Decisions
-8.5 Channel Integration and Channel Conflict Management
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--8.5 Channel Integration and Channel Conflict Management
-8.6 E-Commerce Marketing Practices
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--8.6 E-Commerce Marketing Practices
-9.1 Integrated Marketing Communications Strategy (I)
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--9.1 Integrated Marketing Communications Strategy (I)
-9.2 Integrated Marketing Communications Strategy (II)
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--9.2 Integrated Marketing Communications Strategy (II)
-9.3 Advertising and Public Relations
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--9.3 Advertising and Public Relations
-9.4 Personal Selling and Sales Promotion
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--9.4 Personal Selling and Sales Promotion
-10.1 What Is Digital Marketing
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--10.1 What Is Digital Marketing
--Powerpoint Slides of 10.1 What is Digital Marketing
-10.2 Advantages & Disadvantages of Digital Marketing
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--10.2 Advantages & Disadvantages of Digital Marketing
--Powerpoint Slides of 10.2 Advantages & Disadvantages of Digital Marketing
-10.3 Digital Marketing Trends in the Future
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--10.3 Digital Marketing Trends in the Future
--Powerpoint Slides of 10.3 Digital Marketing Trends in the Future
-11.1 Competitor Analysis
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--Powerpoint Slides of 11.1 Competitor Analysis
-11.2 Competitive Strategy & Balance Customer Orientation and Competitive Orientation
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--11.2 Competitive Strategy & Balance Customer Orientation and Competitive Orientation
-12.1 Why Go Global?
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-12.2 Global Marketing Strategy
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