Marianna Sigala is a Professor in Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School. She is also an academic member of the CERM PI team of UniSA. She is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas.