当前课程知识点:Winning in Business:The Art of War by Sun Tzu > Chapter 7 Winning by Stratagem: To balk the enemy’s plans and conquer their minds > 7.3 Sun Tzu’s interpretation of winning by stratagem > Video2:Sun Tzu’s explanation of winning by stratagem (The latter half part)
返回《Winning in Business:The Art of War by Sun Tzu》慕课在线视频课程列表
返回《Winning in Business:The Art of War by Sun Tzu》慕课在线视频列表
-1.1 The basis for Commercial application: Sun Tzu remolded war to competition
--Video
--PPT
--In-class Quiz
-1.2 Origin of business application: The business sage pioneering application of military strategy in business competition
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--In-class Quiz
-1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu
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--In-class Quiz
-1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s
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--In-class Quiz
-1.5 Teaching arrangements
--Video
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--In-class Quiz
-Discussion board (Introduction: Sun Tzu's winning strategy creatively inspires business competition)
-Unit Test
-2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities
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--In-class Quiz
-2.2 Understanding the man and his world
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-2.3 Man of mystery for millennium
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--In-class Quiz
-2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general
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--In-class Quiz
-2.5 Sun Tzu’s old and renowned family
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-2.6 Age of rapid change
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-2.7 Life ending
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-2.8 Refining The Art of War
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--In-class Quiz
-Unit Test
-3.1 The interpretation of the title
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--In-class Quiz
-3.2 Profound influence
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--In-class Quiz
-3.3 The main idea of each chapter
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--In-class Quiz
-3.4 The debate between good and evil
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--In-class Quiz
-3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems
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--In-class Quiz
-3.6 Deception is not the same thing as fraud
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--In-class Quiz
-3.7 The boundaries of the application of The Art of War by Sun Tzu
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--In-class Quiz
-Discussion board (The Second Lecture: The “Bible” of War)
-Unit Test
-4.1 Interpretation of the title
--Video
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--In-class Quiz
-4.2 Winning story
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--In-class Quiz
-4.3 Overview of victory view
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--In-class Quiz
-4.4 The meaning of complete victory
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--In-class Quiz
-4.5 Thought system of complete victory
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--In-class Quiz
-4.6 The case of a complete victory
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--In-class Quiz
-4.7 Thought of complete victory in business
--Video
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--In-class Quiz
-Discussion board (The Third Lecture: Complete Victory)
-Unit Test
-5.1 Interpretation of the title
--Video
--PPT
--In-class Quiz
-5.2 The anecdote of winning by knowledge
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--In-class Quiz
-5.3 Sun Tzu’s interpretation of winning by knowledge
--Video1:Sun Tzu’s interpretation of winning by knowledge(The first half part)
--Video2:Sun Tzu’s interpretation of winning by knowledge (The later half part)
--PPT
--In-class Quiz
-5.4 Application of winning by knowledge in business
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--In-class Quiz
-5.5 Three business cases of winning by knowledge
--Video1:How Japanese businessmen managed to locate Daqing Oilfield
--Video2:China-Australia iron ore negotiation
--Video3:Yahoo was sold at a low price due to the misunderstanding of the intelligence
--PPT
--In-class Quiz
-5.6 Enlightenment from winning by knowledge
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--In-class Quiz
-Discussion forum (session 4: Winning by knowledge)
-Unit Test
-6.1 Interpretation of the title
--Video
--PPT
--In-class Quiz
-6.2 A historical story of winning by the moral law
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--In-class Quiz
-6.3 Sun Tzu’s interpretation of winning by the moral law
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--In-class Quiz
-6.4 Moral law in business solution
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--In-class Quiz
-6.5 Business cases of winning by the moral law
--Video1:SAIC Volkswagen: producing cars of reliable quality
--Video2:Could you use Baidu search engine?
--Video3:“Digging In and Widening Out” strategy helps Huawei achieve what it is now
--PPT
--In-class Quiz
-6.6 Insights from winning by the moral law
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--In-class Quiz
-Discussion forum (session 5: Winning by moral law)
-Unit Test
-7.1 The interpretation of the title
--Video
--PPT
--In-class Quiz
-7.2 The allusion of winning by stratagem
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--In-class Quiz
-7.3 Sun Tzu’s interpretation of winning by stratagem
--Video1: Sun Tzu’s explanation of winning by stratagem (The first half part)
--Video2:Sun Tzu’s explanation of winning by stratagem (The latter half part)
--PPT
--In-class Quiz
-7.4 The interpretation of winning by stratagem in business competition
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--PPT
--In-class Quiz
-7.5 Business cases of winning by stratagem
--Video1:Windows product release press
--Video2:Bristol-Myers was facing a lot of difficulties
--Video3:Haier mini refrigerator hit the college student market in US
--PPT
--In-class Quiz
-7.6 Reviews of winning by stratagem.
--Video
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--In-class Quiz
-Discussion for lesson Six: Winning by Stratagem
-Unite Test
-8.1 The title interpretation
--Video
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--In-class Quiz
-8.2 The allusion of winning by diplomacy
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--In-class Quiz
-8.3 Sun Tzu’s interpretation of winning by diplomacy
--Video1:Sun Tzu’s explanation of winning by diplomacy (The first half part)
--Video2:Sun Tzu’s explanation of winning by diplomacy (The latter half part)
--PPT
--In-class Quiz
-8.4 The interpretation of winning by diplomacy in business competition
--Video
--PPT
--In-class Quiz
-8.5 Business cases of winning by stratagem
--Video1:Many parties tried to bid for Sogou but Tencent finally made it
--Video2:Channel Gate triggers Nokia crisis
--Video3:Didi Chuxing achieved victory for its flexible strategies
--PPT
--In-class Quiz
-8.6 The reviews of winning by diplomacy
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--In-class Quiz
-Discussion for Lesson Seven: Winning by Diplomacy
-Unit Test
-9.1 Interpretation of the title
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--In-class Quiz
-9.2 Allusions of winning by energy
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--In-class Quiz
-9.3 Sun Tzu’s idea of winning by energy
--Video1:Analysis of Sun Tzu’s idea of winning by energy (The first half part one)
--Video2: Analysis of Sun Tzu’s idea of winning by energy (The latter half part two)
--PPT
--In-class Quiz
-9.4 Application of winning by energy in business
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--In-class Quiz
-9.5 Winning by energy in business: three cases
--Video1:Geely uses Volvo to promote internationalization
--Video2:Xiang’eqing, a high-end restaurant collapsed in its strategic transformation
--Video3:Jia Duo Bao lost the lawsuit but won the market
--PPT
--In-class Quiz
-9.6 The review of winning by energy
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--In-class Quiz
-Discussion (Lecture 8: Winning by Energy)
-Unit Test
-10.1 Interpretation of the title
--Video
--PPT
--In-class Quiz
-10.2 A story about winning by the indirect method
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--In-class Quiz
-10.3 Sun Tzu’s interpretation of winning by the indirect method
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--In-class Quiz
-10.4 Winning by the indirect method in business competition
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--In-class Quiz
-10.5 Business cases of winning by the indirect method: three cases in business competition
--Video1:Taobao’s free business model beats eBay
--Video2:Kodak’s bankruptcy: it failed to keep up with the innovation trend
--Video3:Cheetah’s struggling growth in the shadow of the giant 360
--PPT
--In-class Quiz
-10.6 The reviews of winning by the indirect method
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--PPT
--In-class Quiz
-Discussion (Lecture 9 Winning by the indirect method)
-Unit Test
-11.1 Explanation of the title
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--In-class Quiz
-11.2 An ancient Chinese story: Tian Ji’s horse racing
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--In-class Quiz
-11.3 Sun Tzu’s elaboration of winning by focusing strength
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--In-class Quiz
-11.4 Interpretation of winning by strength in business
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--PPT
--In-class Quiz
-11.5 Case study of winning by focused strength:four business cases
--Video1:Competition between Microsoft and Netscape
--Video2:Chunlan Group’s failure in diversification
--Video3:Vanke’s subtraction strategy
--Video4:Southwest Airlines’ exploration of virgin market
--PPT
--In-class Quiz
-11.6 A further probe into Sun Tzu’s thought of winning by focused strength
--Video
--PPT
--In-class Quiz
-Lesson 10 Wining by Strength.
-Unit Test
-12.1 Review of the course
--Video
--PPT
--In-class Quiz
-12.2 The secret to winning in business
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--In-class Quiz
-12.3 Business case: Huawei won’t be Genghis Khan
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--In-class Quiz
-12.4 Vision of complete victory: Embracing a new era of harmonious competition
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--In-class Quiz