当前课程知识点：跨文化交际 > Module 10: Developing Intercultural Competence as a Global Citizen > 课外延伸-Developing Intercultural Competence as a Global Citizen > 讨论-Intercultural Communication in Business Setting
1. What are cultural differences in naming systems and customs related to business card exchange?
2.Case study: Read and analyze the following case.
Should leaders of countries have separate etiquette and protocol from the rest of the business world?
Obama greeted emperor Akihito, whose father was Japanese emperor when Japan bombed Pearl Harbor in 1941, with a simultaneous handshake and a very deep bow. This generated a criticism in the United States because Obama bowed very deeply. It also created a criticism because he bowed to the leader of a foreign country.
U.S. presidents from both political parties often have been criticized for attempts to be culturally sensitive to high-ranking foreigners. Former U.S. President George W. Bush, a republican, was criticized for holding Saudi crown prince’s hand in 2005 as they walked together. This is a traditional sign of friendship in the Middle East. In 1994, former U.S. President Clinton was criticized for nearly bowing to Akihito.
Upright handshakes between Akihito and other world leaders are commonplace. Former U.S. Vice president Dick Cheney gave Akihito a straight-backed handshake and Gen. Douglas MacArthur was photographed standing with his hands on his hips next to Hirohito.
A bow is a sign of respect in the Japanese culture. Greeting rituals such as kisses, handshakes and bows vary from country to country and reflect cultural values. Failure to greet properly in a foreign country may show signs of disrespect but following protocol and respecting other cultures may generate criticism in the leaders’ home country. Do you think there should be special etiquette and protocol for country leaders?
（Source: Dou Weilin, Intercultural Business Communication, Beijing: Higher Education Press, 2017,pp.244）
3. Case Study: read the following case and analyze what factors contributed to KFC’s success in the Mainland?
KFC has been one of the most famous international brands in urban China since it opened its first western-style fast food restaurant in Beijing in 1987. In the list of Chinese consumer’s most favorite well-known international brands, KFC stood on top one. Since its operation in China, it has carried out aggressive advertising in China. one feature noticeable in KFC’s commercials is its representation of an ancient art form of China-Beijing Opera. It is interesting to find a U.S. fast food brand presenting a declining traditional art and attaching pop culture elements with it. One of the commercials also depicts a Beijing opera actor in costume and with make-up having his father and son. The screen is divided into two parts: The father is singing Beijing opera in the left room while the son is dancing with hip-hop music in the right room. They finally get to the reconcilement by eating the old Beijing Chicken Roll served by mother.
In addition to their advertising effort, they also provide diversity in their product line. They provide old Beijing Chicken Roll, a wrap modeled after the way Peking duck is served, has fried chicken inside and is accompanied with green.
-1.1 Culture & Its Elements
-1.2 Characteristics of Culture
-1.3 Metaphors of Culture
-1.4 Basics of Communication
-1.5 Intercultural Communication
-课后习题-Understanding Intercultural Communication
-讨论-Understanding Intercultural Communication
-课外延伸-Understanding Intercultural Communication
-2.1 The Kluckhohns and Strodtbeck’s Value Orientations
--The Kluckhohns and Strodtbeck’s Value Orientations
-2.2 Hofstede’s Value Dimensions
-2.3 Hall’s High-context and Low-context Orientations
--Hall’s High-context and Low-context Orientations
-2.4 Face and Facework
-2.5 Dominant Chinese Cultural Patterns
--Dominant Chinese Cultural Patterns
-2.6 Dominant United States Cultural Patterns
--Dominant United States Cultural Patterns
-课后习题-Values and Value Orientations Across Cultures
-讨论-Values and Value Orientations Across Cultures
-课外延伸-Values and Value Orientations Across Cultures
-3.1 The Relationship between Language and Culture
--The Relationship between Language and Culture
-3.2 Cultural differences in Words and their Meaning
--Cultural differences in Words and their Meaning
-3.3 Cultural Differences in Daily Conversations
--Cultural Differences in Daily Conversations
-3.4 Communication Styles
-课后习题-Language and Culture
-4.1 Basics of Nonverbal Communication
--Basics of Nonverbal Communication
-4.2 Body Language
-4.3 Time
--Time
-4.4 Space and Touch
-Nonverbal Communication Across Cultures
-讨论-Nonverbal Communication Across Cultures
-课外延伸-Nonverbal Communication Across Cultures
-5.1 Cultural Influences on Education
--Cultural Influences on Education
-5.2 Traditional Chinese Medicine Vs. Western Medicine
--Traditional Chinese Medicine Vs. Western Medicine
-5.3 Major Tea Cultures in the World
--Major Tea Cultures in the World
-5.4 Cultural Influences on Politics
--Cultural Influences on Politics
-课后习题-Cultural Influences on Various Contexts
-讨论-Cultural Influences on Various Contexts
-课外延伸-Cultural Influences on Various Contexts
-6.1 Sex and Gender
-6.2 Gender Roles across Cultures
--Gender Roles across Cultures
-6.3 Sexist Language
-6.4 Cross-gender Communication
-课后习题-Gender and Communication Across Cultures
-讨论-Gender and Communication Across Cultures
-课外延伸-Gender and Communication Across Cultures
-7.1 Business Negotiation across Cultures
--Business Negotiation across Cultures
-7.2 Business Protocols across Cultures
--Business Protocols across Cultures
-7.3 Conflict Management across Cultures
--Conflict Management across Cultures
-7.4 Cultural Impact on Global Marketing
--Cultural Impact on Global Marketing
-7.5 Business Leadership across Cultures
--Business Leadership across Cultures
-课后习题-Intercultural Communication in Business Setting
-讨论-Intercultural Communication in Business Setting
-课外延伸-Intercultural Communication in Business Setting
-8.1 Introduction to the Belt and Road Initiative
--Introduction to the Belt and Road Initiative
-8.2 The Cultural Foundations of the Belt and Road Initiative
--The Cultural Foundations of the Belt and Road Initiative
-8.3 Globalization and the Belt and Road Initiative
--Globalization and the Belt and Road Initiative
-8.4 Language Communication in the Belt and Road Construction
--Language Communication in the Belt and Road Construction
-课后习题-Communication Across “Belt and Road “Countries
-讨论-Communication Across “Belt and Road “Countries
-课外延伸-Communication Across “Belt and Road “Countries
-9.1 Global Challenges Facing Humankind
--Global Challenges Facing Humankind
-9.2 Stereotyping, Prejudice and Ethnocentrism
--Stereotyping, Prejudice and Ethnocentrism
-9.3 Intercultural Communication Toward a Community of Shared Future
--Intercultural Communication Toward a Community of Shared Future
-课后习题-A cross-Cultural Dialogue Toward a Community of Shared Future for Mankind
-讨论-A cross-Cultural Dialogue Toward a Community of Shared Future for Mankind
-课外延伸-A cross-Cultural Dialogue Toward a Community of Shared Future for Mankind
-10.1 Cultural Shock
-10.2 Acculturation
-10.3 The Concept of Intercultural Communication Competence
--The Concept of Intercultural Communication Competence
-10.4 The Components of Intercultural Communication Competence
--The Components of Intercultural Communication Competence
-10.5 Improving Intercultural Communication Competence
--Improving Intercultural Communication Competence
-课后习题-Developing Intercultural Competence as a Global Citizen
-讨论-Developing Intercultural Competence as a Global Citizen
-课外延伸-Developing Intercultural Competence as a Global Citizen
