Professor Bihu Wu is a professor at College of Urban and Environment Sciences, Peking University, China. He is currently the director of the Tourism Research and Planning Center in College of Urban and Environmental Sciences, Peking University. He is also an expert member of China Tourism Reform and Development Advisory Committee and vice president of China Tourism Education Association. His research interests include tourism planning, destination marketing and tourism education. Professor Wu has been the editor-in-chief of several well-known journals. With outstanding academic achievements, he was elected as an academician of the International Academy for the Studies of Tourism in 2015 and ranked No.1 as the most influential scholar in the management discipline of Chinese Philosophy and Social Sciences in 2017.