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Vlogging   is a fairly free, open-ended[i]   form of entertainment, but there are a few components[ii]   of any successful vlogger's routine that you should use.

Part   1 getting started

Research   existing vloggers. Before you   create your own vlog[iii],   take a look at some existing content to get a feel for the format[iv].   Popular, high-end[v]   vloggers are good choices, but try to find less popular vloggers as   well—popular vloggers tend to have massive[vi]   budgets[vii]   for each vlog, so their end presentation isn't feasible[viii]   for a first-time vlogger. Virtually[ix]   every vlogger has some form of tutorial or advice on how to break into the   world of vlogging.

Identify   the type of vlogger you want to be.   While vlogging is often considered to be a video summary of one's day or   week, that doesn't have to be the case. You can vlog about anything you like,   but common examples include the following:

·           Food   — "What I Eat in a Day" videos are extremely popular. As you might   guess, this type of video involves showing your food preparation and final   product for a day.

·           Activities   — If you don't have particularly eventful[x]   days, vlogging when you do something exciting (e.g., go hiking) is a feasible   outlet[xi].

·           Beauty   — Many vloggers have makeup- or cosmetics[xii]-based   sections of their videos. If you like experimenting with different makeup   looks, you can record your process as a vlog a few times per week.

Make   sure you have the necessary equipment.   Vlogging is fairly accessible[xiii]   in that it doesn't require a studio or intensive[xiv]   lighting, but you'll still need the following:

·           Video   camera — Anything from a smartphone to a full-blown[xv]   video camera is acceptable. Make sure that your chosen video option supports   HD (1080p) footage[xvi].

·           Tripod[xvii] — No one likes   shaky footage. Buying a tripod for your camera, regardless   of[xviii]   the camera's size, is crucial.

·           Lighting   — Not entirely necessary, but strongly recommended if you're filming anything   indoors. A simple overhead lamp or a makeup light will usually suffice[xix] /səˈfaɪs/.

·           Microphone   — A directional microphone that attaches to[xx]   your camera will pick up audio from whatever your camera is pointing at. This   is optional[xxi]   if you're recording with a smartphone, but recommended for audio clarity's[xxii]   sake[xxiii].

Figure   out your intent[xxiv]   before filming. It's important to   know what you're trying to accomplish[xxv]   prior to[xxvi]   pressing the "Record" button, so determine your goal for the   finished product before you proceed[xxvii].

If   your goal is simply to document[xxviii]   your day, you can skip this step.

Part   2 Creating Great Content

Make   sure you film yourself in addition to your surroundings.   Your vlog should contain both commentary and content shots, so it's a good   idea to get your face in the shot from time to time.

Vlogging   is personal, so you may wish to keep your vlog free of commentary and face   shots. If so, just keep future vlogs consistent with[xxix]   this presentation.

Include   interesting or exciting events. Unless   your commentary is interesting enough to keep your audience engaged   throughout the entire vlog, you'll need to include shots of funny, pretty, or   otherwise stimulating[xxx]   content.

·           For   example, if you're filming a hike, take a few minutes of footage of wildlife,   scenery, or similar.

·           Including   cute animals or dramatic[xxxi]   events in your vlog will almost always keep audiences engaged.

·           Wandering   around any city while recording for long enough will always yield[xxxii]   something interesting.

Edit   your vlog. How you edit your finished vlog   is up to you; however, the goal should be to cut it down to a reasonable   length (e.g., between 8 and 15 minutes) while making some of the longer parts   more interesting to look at.

·           Jump cuts,   which involve identifying two interesting, back-to-back points in the vlog   and then cutting the content between them, are essential when editing vlogs.

·           You'll   want to add music to virtually all of your vlogs.

·           Speeding   up sections to create a "time-lapse[xxxiii]"   effect can keep people interested during a lull[xxxiv]   in the action.

Upload   the edited video. Where you   upload your vlog is entirely up to you, though Weibo is a popular choice due   to its prominence[xxxv]   in the social media community, Bilibili is another fantastic platform to   share your life and interests.

Part   3 Engaging Your Audience

Try   to incorporate[xxxvi]   feedback into future videos. After   posting your vlog, you may get some feedback[xxxvii]   from viewers. While not all feedback is useful (or actionable), pay attention   if you notice a common theme among the feedback; this demonstrates that   enough of the people who saw your vlog felt the same way that you should   consider using their feedback in future vlogs.

For   example, if a few people mention that the music was too loud or obtrusive[xxxviii],   try lowering the volume of music in future vlogs.

Create   distinct[xxxix]   vlogs every time. You can keep the same   general formula[xl]   for your vlog, but make sure you aren't simply copying your steps from the   previous vlog.

For   example, if your last vlog involved going to a coffee shop in the afternoon   and then visiting food carts, try to avoid both of these activities in the   next few vlogs.

Establish   a theme. Once you've created a few vlogs,   you'll probably begin to see a trend taking shape[xli].   At this point, it's good to determine what that trend is and figure out how   to continue it in future vlogs. This will ensure[xlii]   that the people who view your content know what to expect when you upload   something, and you'll have a general framework[xliii]   for your content going forward.

Promote   your vlogs. Once you have a few vlogs   uploaded to your platform of choice, begin talking about them on other forms   of social media. This is a good way to grow your vlogs' collective audience.

• You        might even want to notify a few close friends whenever you post; if they        enjoy your content, they may share it with their friends as well[xliv].

视频博客是一种相当自由、开放的娱乐形式，但是所有成功的视频博主都有可供借鉴的一些做法。

第一部分 如何开始

研究现有的视频博主。在创建自己的视频博客之前，先看一些现有的视频内容，了解一下这种模式。浏览一些热门的、高端的视频博主是不错的选择，但也要观看一些不那么热门的。因为热门的视频博主每个视频的制作预算都很高，所以他们的最终成片对于新手来说不太可行。实际上，每个视频博主都会提供关于如何制作视频博客的指导或建议。

弄清自己想做什么样的视频博主。人们常常认为视频博客是对自己每天或每周生活的视频总结，但事实并非如此。你可以视频记录任何你喜欢的事件，但常见类型如下:

美食——“吃货的一天”之类的视频非常受欢迎。你可能猜到了，录制这类视频需要展示每天食物准备的过程和最终的成品。

事件——如果没有什么特别的大事件，用视频记录一些有趣的事情（比如，去远足）也是可行的方式。

美妆——许多视频博主录制的视频中都有化妆或与化妆品相关的部分。如果你喜欢尝试不同的妆容，也可以每周录制几次化妆过程作为自己的视频日志。

确保你有必要的设备。视频日志是很容易上手的，因为它不需要工作室或密集的照明设备，但有些设备还是必需的:

摄像机—摄录设备可以是智能手机或全方位的摄像机。确保你选择的摄录设备支持高清镜头（1080p）。

三脚架—没有人喜欢晃动的画面。不论相机的大小，为你的相机买一个三脚架都是至关重要的。

照明设备—可有可无。但如果你在室内拍摄还是很有必要的。通常状况下，一个简单的顶灯或化妆灯就足够了。

麦克风—一个连接到你相机的定向麦克风将收录下相机指向处的任何音频。如果你用智能手机录音，麦克风就可有可无，但如果想要声音更清楚些，还是建议使用。

拍摄前弄清楚自己的意图。按下“录制”按钮之前，明了自己要完成什么样的作品是很重要的。因此在进行下一步之前，要明确自己的最终作品要达成的目标。

如果你的目标只是记录你的生活，可以忽略这一点。

第二部分 创建精彩的内容

拍摄周围环境的时候也要把自己拍进去。你的视频日志除了评论，也要有内容，所以让自己时常出现在镜头里是个不错的主意。

视频日志记录个人生活，所以你可能会希望视频日志里没有评论，也没有自己的镜头。如果你一开始就这样，那就要始终如一。

内容有趣或刺激。如果你的评论不够有趣，你就需要拍摄一些有趣的，漂亮的或其他刺激的内容来吸引观众一直关注你的视频。

例如，如果你在录制远足的视频，就要花几分钟拍摄一些野生动物、风景或之类的事物。

在视频日志中加入可爱的动物或戏剧性的事件几乎总是能让观众保持关注。

在任何城市闲逛，录制一定的时间总会有好玩的事情发生。

编辑你的视频博客。你可以决定如何编辑你完成的视频日志。我们的目标应该是将其剪辑到一个合理的长度（比如，8到15分钟之间），同时让一些较长的部分看起来更有趣。

剪辑视频时，找到两个有趣且连续的片段，然后对两段的内容进行剪辑的跳越剪辑是至关重要的。

你也许会想给所有的视频都配上音乐。

加快倍速创造出的“延时”效果，可以让人们在平缓的进程中感到些许乐趣。

上传编辑好的视频。将视频上传到哪个平台由你自己决定。因其在社交媒体中的卓越地位，微博是热门的选择，但哔哩哔哩是另一个能分享你生活和兴趣的绝佳平台。

第三部分 如何让观众保持关注

尽量在视频录制中添加观众的反馈。发布视频日志之后，你可能会得到一些观众的反馈。虽然不是所有的反馈都是有用的（或可照做的），但如果你发现这些反馈大致相同，就要注意了。这表明你的观众中有不少人都抱持相同看法，   那么在以后录制的视频中就要照此改进。

例如，如果有人提到视频中的音乐太吵或太突兀，那以后的视频中就要尝试降低音乐的音量。

每次创建不同的视频日志。你的视频博客可以保持一种模式，但是要确保你不是简单地复制以前的视频博客中的步骤。

例如，如果你的上一个视频日志拍摄的是下午去咖啡店，而后浏览一些美食，那么随后的几个视频日志中就要尽量避免这两项活动。

创建一个主题。拍摄了一些视频日志之后，你可能会渐渐形成自己的模式。此时，你最好能明晰自己的想法，并确定如何在未来的视频博客中继续贯穿这样的想法。这样能保证观看你视频的人知道你会上传什么样的内容，从而你就会对未来要拍摄的内容有一个大致的框架。

推销你的视频博客。一旦在自己选择的平台上传了几次视频日志之后，你就要开始在其它的社交媒体上谈论它们。这是一个很好的能增长你视频博客观众群的方法。

每次你发布新的内容时，你都要通知几个好友。如果他们喜欢你的内容，也可能就会与身边的朋友分享。