( Choose One to Answer)

1. Please analyze Nongfu Spring’s advertisement from the perspective of spatial criticism.

“We don’t produce water, we just transport water from the nature.” This advert slogan of Nongfu Spring has dominated the advertising industry for many years. For publicity, Nongfu Spring spent nearly a year in the Changbai Mountain water source, filmed and produced a national-level pure ecological geography documentary “Great water source gives birth to marvelous life”. The documentary includes scenes such as a close-up view of a tiger focusing on drinking water, a sable sticking out its head in the snow, snow on a branch fall at a bird’s cheering, mandarin ducks playing in the water, and an elk deer finally appearing after seven days of waiting. Please think about: (1) Is the advertisement of Nongfu Spring a good one? (2) Please analyze from the perspective of spatial criticism.

2. Please talk about your view on fragmented space from the perspective of spatial criticism based on our daily experience.

Today, there is a popular saying on the internet: “The longest distance in the world is not between life and death, it’s when I’m standing in front of you, yet you’re looking down at your phone.” When waiting at a bus stop, at parties with friends, during spare time, people would take out their mobile phones to scroll down posts in Microblog and WeChat, or watch videos. These people are known as “smartphone zombies”. For many smartphone zombies, the world on mobile phone screen is even more important than real life. The group of such “zombies” is growing, and the indifference of the information age is also spreading. The emergence of “smartphone zombies” stems from the development of technology and fragmented space. People wish to fill their fragmented time by looking at their screen. But at the same time, we also need to think about: (1) Is playing with mobile phone in fragmented space a good behavior? (2) What impact does this behavior have on us?

“Smartphone zombies” and the use of fragmented space

3. The advent of new media makes the originally dark space very visible. Please analyze its impact on our feelings.

The advent of new media makes the originally dark space very visible. For example, today when our classmates, friends or relatives go abroad, we don’t feel really separated from them, because we can still have face-to-face chats via WeChat, QQ and other social media tools. That is to say, the advent of modern information technology diminished the sense of distance in space. This reminds us of the poem by poets in the past about bidding farewell: “A sole boat disappears into where the river ends and joins the sky, and eventually all we can see is the water. One more drink with your dear friend before you leave, for you’ll hardly see each other after you head west.” From this poem, we can experience the life and feelings of people in the past, and how their heart sunk due to the farewell and from missing each other. Based on this, let’s think about: (1) In today’s new media context, why the scenario of bidding farewell like people in the past don’t exist anymore? (2) When new media made the originally dark space visible, what impact does it have on our feelings? 

Video chat with family