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Case study task 1

Topic: Acquiring Asia Entertainment

Background: Last March, readers of an Asia-Pacific business magazine, Investor International, were given information about an Australian company, the Decker Group.

COMPANY PROFILE	Company: Decker Group Located: Sydney, Australia Workforce: 35,000 Turnover: A$4.6bn
Main activities	Reasons for Decker’s acquisition
Decker is a diversified media group with interests in broadcasting, entertainment and Internet services.	1 Decker will expand its presence in a dynamic new market, China. 2 It will use Asia Entertainment for further expansion into Asian markets such as Singapore, Malaysia and Vietnam. 3 Asia Entertainment has a growing online presence through its successful DVD viewing service
Recent developments	Comment
Decker has recently merged with a Hong Kong-based media company, Asia Entertainment. In a press release, the deal was described as a merger, but Decker is the real decision maker.	Asia Entertainment seems to be a good fit with the Decker Group. However, there may be problems when a different style of management, the ‘Australian way of doing things’, is introduced into the Asian company. The new Chairman and Chief Executive will be Scott Henderson. A graduate from the Harvard School of Business, Scott Henderson has a reputation for being a strong leader who is not afraid to take difficult decisions. He is a fluent speaker of Mandarin Chinese.

Task1: Listening

Scott Henderson, the NEW Chief Executive, gave an interview to a Hong Kong TV business channel. He was asked about the recent acquisition of Asian Entertainment. Listen and note what he says.

下一节:case study task 2

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Comprehensive Business English课程列表：

Unit 1 Brands

-1 Introduction

--Brands: introduction

-2 Language Study

--Brands: language study

-3 Brand brief: brand management

--Brands: business topic

-4 Meeting skills

--Brands:meeting skills

--Discussion Task 1

--Discussion Task 2

-5. Case study

--case study task 1

--case study task 2

-Unit 1 quiz

Unit 2 Travel

-1 Introduction

--Travel: Introduction

-2. Language study

--Travel: langauge study

-3.Travel Topic: business travellers' needs

--Travel: business topic

-4 Telephoning skills

--Travel: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 2 quiz

Unit 3 Change

-1.Introduction

--Change： introduction

-2.Language study

--Change：language study

-3.Business Topic: Adaptation during uncertain times

--Change:business topic

-4.Meeting managing language and skills

--Change: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 3 quiz

Unit 4 Organization

-1. Introduction

--Organization: introduction

-2.Language study

--Organization: language study

-3. Business Topic: Different Organizations

--Organization: business topic

-4. Socializing skills

--Organization: skills

--Discussion task 1

--Discussion task 2

-5. Case study

-Unit 4 quiz

Unit 5 Advertising

-1. Introduction

--Advertising: introduction

-2.Language study

--Advertising: language study

-3. Business Topic: Creating an Ad

--Advertising： business topic

-4. Presentation skills

--Advertising: skills

--Discussion task 1

--Discussion task 2

-5. Case study

-Unit 5 quiz

Unit 6 Money

-1.Introduction

--Investment: introduction

-2.Language study

--Investment: language study

-3. Business Topic: investment

--Investment: business topic

-4. Skills:

--Investment: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 6 quiz

Unit 7 Cultures

-1. Introduction

--Cultures: introduction

-2. Language study

--Cultures: language study

-3. Business Topic: Culture Shock

--Cultures：business topic

-4. Skills:social interaction

--Cultures: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 7 quiz

Unit 8 Human Resources

-1. Introduction

--HR： introduction

-2. Language study

--HR: language study

-3. Business Topic:HR functions

--HR: business topic

-4. Skills:getting information on the telephone

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 8 quiz

Unit 9 International Market

-1. Introduction

--International Market: introduction

-2. Language study

--International Markets: language study

-3. Business Topic:Trade Internationally

--International Markets: business topic

-4. Skills:

--International Markets: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 9 quiz

Unit 10 Ethics

-Ethics: introduction

-2. Language study

--Ethics: language study

-3. Business Topic:

--Ethics：business topic

-4. Skills

--Ethics: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 10 quiz

Unit 11 Leadership

-1. Introduction

--Leadership: introduction

-2. Language study

--Leadership: language study

-3. Business Topic：

--leadership: business topic

-4. Skills

--skills: presenting skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit11 quiz

Unit 12 Competition

-1. Introduction

--Competition: introduction

-2. Languge study

--Competition: language study

-3. Business Topic

--Competition: business topic

-4. Skills

--Competition:skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit12 quiz

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