Case study task 2资料文件与下载

Task2: In tonight’s programme, there will be four pitches to the tycoons by entrepreneurs. Examine the following product list and write an e-mail to the most successful entrepreneur confirming the investment which the tycoons will make in their project. Give reasons for the tycoons’ decision.

1.     Sculptures of famous people

Description: You make sculptures of famous people, e.g.  Michael Jackson, George Clooney, etc. The average price of a sculpture is $30,000. A recent sculpture of Nelson Mandela was bought for $55,000. The sculptures are aimed at all art lovers, but especially wealthy collectors.

Why you want the money: To finance and market exhibitions of 100 sculptures in New York and San Francisco art galleries next year.

Advantages for tycoons: The sculptures are very popular. The tycoons will be allowed to own nine of the sculptures at the end of the exhibitions.

Negotiating terms: You want the tycoons to invest $200,000 in 100 sculptures. You offer 10% of the total sales revenue.

2.     New Formula XF anti-wrinkle cream

Description: The anti-wrinkle cream is based on a secret formula. You visited a tribe in the Amazon jungle last year. The women had beautiful skin because of a cream they put on their faces. They taught you how to make the cream. The product will be aimed at women over 30.

Why you want the money: To manufacture the product, launch and market it. Advantages for tycoons: You tested the cream with 200 women volunteers; 90% said the cream smoothed their skin and got rid of their wrinkles. The product should be a world-beater.

Turnover/profit projections：You do not have a business plan or turnover/profit projections. You want the tycoons to provide you with expertise in these areas. Negotiating terms: You want the tycoons to invest $400,000 for a 30% stake in your business.

3.  Alfresh lunch box with cooler

Description: You have your own company, WangLi Products. It makes a range of products

for the leisure and food industries. The lunch box has sections for food, such as cheese

and fruit, and small and large pots for milk, yoghurt, fruit juice, etc. There’s a space for

cooler bags. Alfresh is aimed mainly at schoolchildren, but will also be used by adults.

Why you want the money You have cash flow problems at present. You need additional finance to launch and market the new product.

Advantages for tycoons The unique design of the box, its shape and colourful appearance will ensure it will be a winner!

Turnover/profit projections Year 1: $100,000/$20,000 Year 2: $500,000/$260,000 Year 3: $3.5m/$1.2m Negotiating terms You want the tycoons to invest $200,000 for a stake of  10% in your business. You may invent any other information you wish.

4.  On-the-Spot car cleaning

Description: Two years ago you started up a business, hiring and training unemployed youngsters to clean cars in car parks and garages in Atlanta. You provide modern, high-powered equipment. This enables your workers to clean car interiors and exteriors quickly and to a high standard.

Why you want the money: To expand your cleaning service to other cities in Georgia. Advantages to tycoons: The business is providing work for unemployed people. This would be good for the tycoons’ image. It is a very successful local business. Last year’s turnover was $1.5 million. Profit: $0.3m.

Turnover/profit projections: Year 1: $2.5m/$0.5m Year 2: $4m/$0.8m Year 3: $6m/$1.4m

Negotiating terms: You want the tycoons to invest $500,000 for a stake of 20% in your business.