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Case study task 2

Task 2: You are the HR manager. Write an email to the Board of Directors to recommend the ONE best person for the job, based on the job advertisement and the information you get from the four shortlisted candidates.

Job Advertisement:

General   Manager

Required for our chain of Health and Leisure Clubs

•           Salary negotiable

•   Excellent benefits package

  The job

•  Leading,   coordinating, and motivating staff

•  Increasing the revenue and profits of the   six clubs in São Paulo

•  Exploiting new business opportunities

•  Liaising with and motivating our team of   managers and their staff

•  Contributing to marketing plans and   strategies

The person

        •  Dynamic, enthusiastic, flexible

•  A strong interest in health and fitness

•  A good track record in previous jobs

•  The ability to work with people from   different cultural backgrounds

•  Outstanding communication and interpersonal   skills

•  A flair for new ideas and organizational   skills

Fast   Fitness, 80 Front St,

New   York NY 10003–1324

 

Candidate No.1

Name: Martha   Gómez

Age: 34

Nationality:   Brazilian

Marital Status:   Divorced, two children

 

Education:   Finished secondary school; two years’ training at a School of Dance and   Theater.

Experience:   Several years as professional dancer in theaters and on television. Joined a   small fitness center as instructor.

Outstanding   achievement: Introduced fitness programs in the center for   people suffering from Parkinson’s Disease and multiple sclerosis. Received an   award for this work.

Skills:   Qualified in first aid. Fluent Spanish and Portuguese.

Personality/appearance:   Warm, friendly, dynamic. Appearance: rather a “hippy” look.

Comments: “I   hope to build new schemes and initiatives to help people in the community to   achieve a healthier lifestyle. If we promote that idea, people will flock to   Fast Fitness clubs.” Believes her main asset is her creativity.

Interests: pop   music, running a weekly aerobics class

 

Candidate No.2

Name: Silvia   Cominelli

Age: 38

Nationality:   American

Marital status:   Married, no children

 

Education:   Trained as a dietician (Berkeley University, U.S.); Masters in Sports   Psychology.

Experience:   Worked for several years as adviser to the national football team. Currently   sports organizer in a women’s college.

Outstanding   achievement: “Helping the national football team to win the   World Cup.”

Skills:   Fluent English, Portuguese, and Spanish.

Personality/appearance:   Ambitious, assertive, outspoken. “Nothing will stop me from achieving my   goals in life.” Wore casual clothes to the interview.

Comments: “I   love being able to motivate people to exercise and then seeing their faces.”   Believes Fast Fitness must spend a lot of money on multimedia advertising to   improve profits, and offer big discounts to new members. Is taking an evening   course in Business Studies to upgrade her academic qualifications.”

Interests:   hiking, photography.

 

Candidate No.3

Name: Sean   Wilder

Age: 52

Nationality:   American

Marital status:   Married to Brazilian, four children

 

Education:   B.Sc. Physics, Yale University; M.A. Sports Management, University of   Southern California.

Experience:   Taught English and Spanish at high schools for 10 years. Ran sports programs   for the schools. Currently teaches English in a private language school in   São Paulo.

Outstanding   achievement: “Achieving happiness by marrying the right person.”   Skills: Fluent English,   Portuguese, and Spanish.

Personality/appearance:   Very good-looking, relaxed, self-confident. Dressed very casually for the   interview.

Comments: He   believes that his greatest quality is to be calm under pressure. “The secret   of being a good manager is to delegate tasks and not get too friendly with   staff,” he said. Did not have many ideas for improving the clubs’ profits.   Thinks Fast Fitness is spending too much on advertising. It should focus on   existing members and persuade them to sign up new members.

Interests:   jogging, cinema, his wife and family.

 

 

Candidate No.4

Name: Paulo   Goncalves   

Age: 36

Nationality:   Brazilian

Marital Status:   Single

 

Education: Left   school at 16. Three years’ training at RADA (Royal Academy of Dramatic Arts),   London.

Experience: Did   two trips around the world in his early twenties. Taught English in Japan for   two years. Played a variety of roles in Brazilian movies, then specialized in   action movies. Has spent the last two years in Florida, U.S., working as a   gym instructor.

Outstanding   achievement: “Playing a role in a successful Hong Kong movie   with Jackie Chan.”

Skills: Has   a black belt in karate; extensive knowledge of martial arts; fluent   Portuguese, Spanish, and Japanese.

Personality/appearance:   Looked very fit and muscular. Dressed formally in an Armani suit. Strong   personality, confident, articulate.

Comments:   Some interesting ideas for improving First Fitness profits. Thinks many people   will join the clubs when they know he is the manager. Wants to use his name   and photograph in all publicity for the clubs.

Interests:   Politics, cooking, socializing.

 

 


下一节:International Market: introduction

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Comprehensive Business English课程列表：

Unit 1 Brands

-1 Introduction

--Brands: introduction

-2 Language Study

--Brands: language study

--Reading 1

--Reading 2

-3 Brand brief: brand management

--Brands: business topic

-4 Meeting skills

--Brands:meeting skills

--Discussion Task 1

--Discussion Task 2

-5. Case study

--case study task 1

--case study task 2

-Unit 1 quiz

Unit 2 Travel

-1 Introduction

--Travel: Introduction

-2. Language study

--Travel: langauge study

--Reading 1

--Reading 2

-3.Travel Topic: business travellers' needs

--Travel: business topic

-4 Telephoning skills

--Travel: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 2 quiz

Unit 3 Change

-1.Introduction

--Change： introduction

-2.Language study

--Change：language study

--Reading 1

--Reading 2

-3.Business Topic: Adaptation during uncertain times

--Change:business topic

-4.Meeting managing language and skills

--Change: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 3 quiz

Unit 4 Organization

-1. Introduction

--Organization: introduction

-2.Language study

--Organization: language study

--Reading 1

--Reading 2

-3. Business Topic: Different Organizations

--Organization: business topic

-4. Socializing skills

--Organization: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 4 quiz

Unit 5 Advertising

-1. Introduction

--Advertising: introduction

-2.Language study

--Advertising: language study

--Reading 1

--Reading 2

-3. Business Topic: Creating an Ad

--Advertising： business topic

-4. Presentation skills

--Advertising: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 5 quiz

Unit 6 Money

-1.Introduction

--Investment: introduction

-2.Language study

--Investment: language study

--Reading 1

--Reading 2

-3. Business Topic: investment

--Investment: business topic

-4. Skills:

--Investment: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 6 quiz

Unit 7 Cultures

-1. Introduction

--Cultures: introduction

-2. Language study

--Cultures: language study

--Reading 1

--Reading 2

-3. Business Topic: Culture Shock

--Cultures：business topic

-4. Skills:social interaction

--Cultures: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 7 quiz

Unit 8 Human Resources

-1. Introduction

--HR： introduction

-2. Language study

--HR: language study

--Reading 1

--Reading 2

-3. Business Topic:HR functions

--HR: business topic

-4. Skills:getting information on the telephone

--HR: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 8 quiz

Unit 9 International Market

-1. Introduction

--International Market: introduction

-2. Language study

--International Markets: language study

--Reading 1

--Reading 2

-3. Business Topic:Trade Internationally

--International Markets: business topic

-4. Skills:

--International Markets: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 9 quiz

Unit 10 Ethics

-Ethics: introduction

-2. Language study

--Ethics: language study

--Reading 1

--Reading 2

-3. Business Topic:

--Ethics：business topic

-4. Skills

--Ethics: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 10 quiz

Unit 11 Leadership

-1. Introduction

--Leadership: introduction

-2. Language study

--Leadership: language study

--Reading 1

--Reading 2

-3. Business Topic：

--leadership: business topic

-4. Skills

--skills: presenting skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit11 quiz

Unit 12 Competition

-1. Introduction

--Competition: introduction

-2. Languge study

--Competition: language study

--Reading 1

--Reading 2

-3. Business Topic

--Competition: business topic

-4. Skills

--Competition:skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit12 quiz

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