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当前课程知识点：Comprehensive Business English >  Unit 9 International Market >  5. Case study >  Case study task 2

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Case study task 2资料文件与下载

Unit 9 Case study task 2 key.docx---点此下载文件

Case study task 2

Task 2: After knowing about the two companies, you are to negotiate the deal.

Read your own role card and carry out a negotiation activity with learning partners either on-line or off-line.

Try to get the best deal for your company. In the negotiation, you may use the RESPECT module from the Skills section. Don’t forget to take notes so that you can summarize the key points at the end of the negotiation.

Then, as the owner of either the Pampas Leather Company or West Coast Apparel, write an e-mail summarizing the points agreed during the negotiation. Indicate any terms of the contract requiring further discussion or clarification.


Information file: Pampas Leather     Company

Models：

You can supply three models: the Clubman, the Nightrider and the look. The Clubman will be costly to produce, as it is hand-finished, made of high- quality leather and has a unique design.

Quality： 

To reduce costs of production, you will outsource the manufacture of the       cheapest model, the Look, to an Asian firm.

Quantity：

You want WCA to place an order for at least 3,000 jackets. You need a large order to cover the costs of the additional workers you will have to hire to deal with the order. Try to persuade WCA to buy a large number of the Clubman model, as you make most profit from this model.

 

Prices      Unit cost ofproduction   Prices quoted to WCA

Clubman        $110             $380

Nightrider      $100             $280

Look          $80              $150

Payment: By  bank transfer as soon as the goods have been dispatched

Discounts: Your policy is to offer new customers a 2% introductory discount on list prices for a first order, and 3% for further orders

Delivery:   Prompt delivery within one week of the agreed date

Guarantee: Three years


 

Information file: West Coast Apparel

Models  You are interested in ordering all     three models-at the right price

Quality    You will emphasise in     your marketing that all the models in the collection have been made in     Argentina-a guarantee of their quality. You do not want any of the     manufacture of the models to be outsourced.

Quantity   You want to place the following first     

order:   Model                  Quantity

Clubman                        500

Nightrider                      1,000

       Look                          800

You are sure that the Nightrider and the Look Will sell well.However, you are not certain that you can sell large quantities of the Clubman. Americans are very price-conscious at the present, due to the current economic situation.

Prices  Pampas Leather have quoted these unit prices:

      Clubman                 $380

Nightrider              $280

Look                  $150

Note: prices include all delivery costs to your specified US port

Payment   By bank transfer. You would like to pay 50% of the order immediately and the remaining 50% one month after receiving the goods.

Discounts   As you are such a large company and have placed a substantial order, you expect an introductory discount of at least 5%.

Delivery  Prompt delivery within five days of the agreed date

Guarantee  Three years for all the models except the Clubman. You would like a guarantee of five years for this model.



下一节:Ethics: introduction

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Comprehensive Business English课程列表：

Unit 1 Brands

-1 Introduction

--Brands: introduction

-2 Language Study

--Brands: language study

--Reading 1

--Reading 2

-3 Brand brief: brand management

--Brands: business topic

-4 Meeting skills

--Brands:meeting skills

--Discussion Task 1

--Discussion Task 2

-5. Case study

--case study task 1

--case study task 2

-Unit 1 quiz

Unit 2 Travel

-1 Introduction

--Travel: Introduction

-2. Language study

--Travel: langauge study

--Reading 1

--Reading 2

-3.Travel Topic: business travellers' needs

--Travel: business topic

-4 Telephoning skills

--Travel: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 2 quiz

Unit 3 Change

-1.Introduction

--Change： introduction

-2.Language study

--Change：language study

--Reading 1

--Reading 2

-3.Business Topic: Adaptation during uncertain times

--Change:business topic

-4.Meeting managing language and skills

--Change: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 3 quiz

Unit 4 Organization

-1. Introduction

--Organization: introduction

-2.Language study

--Organization: language study

--Reading 1

--Reading 2

-3. Business Topic: Different Organizations

--Organization: business topic

-4. Socializing skills

--Organization: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 4 quiz

Unit 5 Advertising

-1. Introduction

--Advertising: introduction

-2.Language study

--Advertising: language study

--Reading 1

--Reading 2

-3. Business Topic: Creating an Ad

--Advertising： business topic

-4. Presentation skills

--Advertising: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 5 quiz

Unit 6 Money

-1.Introduction

--Investment: introduction

-2.Language study

--Investment: language study

--Reading 1

--Reading 2

-3. Business Topic: investment

--Investment: business topic

-4. Skills:

--Investment: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 6 quiz

Unit 7 Cultures

-1. Introduction

--Cultures: introduction

-2. Language study

--Cultures: language study

--Reading 1

--Reading 2

-3. Business Topic: Culture Shock

--Cultures：business topic

-4. Skills:social interaction

--Cultures: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 7 quiz

Unit 8 Human Resources

-1. Introduction

--HR： introduction

-2. Language study

--HR: language study

--Reading 1

--Reading 2

-3. Business Topic:HR functions

--HR: business topic

-4. Skills:getting information on the telephone

--HR: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 8 quiz

Unit 9 International Market

-1. Introduction

--International Market: introduction

-2. Language study

--International Markets: language study

--Reading 1

--Reading 2

-3. Business Topic:Trade Internationally

--International Markets: business topic

-4. Skills:

--International Markets: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 9 quiz

Unit 10 Ethics

-Ethics: introduction

-2. Language study

--Ethics: language study

--Reading 1

--Reading 2

-3. Business Topic:

--Ethics：business topic

-4. Skills

--Ethics: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 10 quiz

Unit 11 Leadership

-1. Introduction

--Leadership: introduction

-2. Language study

--Leadership: language study

--Reading 1

--Reading 2

-3. Business Topic：

--leadership: business topic

-4. Skills

--skills: presenting skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit11 quiz

Unit 12 Competition

-1. Introduction

--Competition: introduction

-2. Languge study

--Competition: language study

--Reading 1

--Reading 2

-3. Business Topic

--Competition: business topic

-4. Skills

--Competition:skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit12 quiz

Case study task 2笔记与讨论

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