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Unit 4 case study task 2 key.docx---点此下载文件

Case study 2

Task2: Virtual role-play and email writing:

Examine the following role cards and prepare the roles. Choose one role card to finish the role-play.

Remember:  a) note the views of the different participants

              b) give your own views

              c) ask participants to make a recommendation

              d) note down what it is


Student1. Vice-President, (chairing the     virtual meeting)

Student2. Manager A, Paris subsidiary (strongly     against the relocation)

Student3. Manager B, Paris subsidiary (in     favour of the relocation) 

Student4. Management Consultant (an     independent adviser)


Student1: Vice-President

You chair the meeting. You have not finally decided on the relocation. Listen to the opinions, then make up your mind. You have the following thoughts at present. Add any other points you can think of.

•  You can understand that many staff may not want to leave a beautiful city where they have friends and relatives.

•  Some staff will not be able to move because they are caring for elderly relatives.

•  Overseas visitors would probably prefer to visit the Head Office in Paris, even though hotels there would be more expensive than in the Beauchamp region.

But …

•  The new purpose-built building will help to create a more loyal, less mobile workforce.

•  The working environment in the new building will be good for communication and staff relations.

•  Buying land for further expansion will not be expensive in the new location.

•  Rising rental costs in Paris will make it difficult for InStep to expand in the city.

 

Student2: Manager A

You are strongly against the relocation. Listen to the opinions of the other members of the committee. Try to persuade them to oppose the relocation. These are some of your reasons. Add any other points you can think of.

•  The open-plan office in the new building will be unpopular with staff. Most people like to have their own office.

•  Young, talented graduates will not want to work in Beauchamp. They will prefer to be in Paris, so there will be a recruitment problem.

•  Some workers may choose to stay in Paris, but travel 120 kilometres each day to the new building. They will be tired and stressed, which will affect their work.

•  The move will have a bad effect on the work-life balance of most staff.

•  Overseas visitors enjoy coming to the European Head Office in Paris. Will they enjoy staying in a small, northern, industrial town?

 

Student3: Manager B

You are in favour of the relocation. Listen to the opinions of the other members of the committee. Try to persuade them to agree to the relocation. These are some of your reasons. Add any other points you can think of.

•  Relocation will reduce costs and boost profits in the long run.

•  Having everyone on one site will improve communication.

•  Excellent facilities in the new building will motivate staff. For example, there is a top-floor café, fitness centre and a swimming pool in the basement.

•  Relocation grants and tax incentives will be available from the local authority in the area.

•  Overseas visitors will enjoy the surrounding countryside.

•  There are several cheap hotels in Beauchamp and the surrounding area.

 

Student4: Independent Management Consultant

You have advised many companies on relocation. You think the relocation would be good for the company. Add any other points you can think of.

•  The new building will have a large, open-plan office, which is very good for communication and staff relations.

•  Teamwork should improve in the new building because there is a spacious lounge where staff can relax and share ideas.

•  InStep will help staff to relocate. The company will provide:

  –  vans to help them move their belongings;

  –  subsidised meals in the canteen;

  –  childcare facilities (crèche);

  –  petrol subsidies;

  –  flexitime working hours for staff with young children.

 

 

As the Vice-President, consider the advantages and disadvantages of relocating to Beauchamp and write an e-mail to InStep’s CEO, informing him of what happened in the virtual meeting and the recommendation that you made.

 


下一节:Advertising: introduction

返回《Comprehensive Business English》慕课在线视频列表

Comprehensive Business English课程列表：

Unit 1 Brands

-1 Introduction

--Brands: introduction

-2 Language Study

--Brands: language study

--Reading 1

--Reading 2

-3 Brand brief: brand management

--Brands: business topic

-4 Meeting skills

--Brands:meeting skills

--Discussion Task 1

--Discussion Task 2

-5. Case study

--case study task 1

--case study task 2

-Unit 1 quiz

Unit 2 Travel

-1 Introduction

--Travel: Introduction

-2. Language study

--Travel: langauge study

--Reading 1

--Reading 2

-3.Travel Topic: business travellers' needs

--Travel: business topic

-4 Telephoning skills

--Travel: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 2 quiz

Unit 3 Change

-1.Introduction

--Change： introduction

-2.Language study

--Change：language study

--Reading 1

--Reading 2

-3.Business Topic: Adaptation during uncertain times

--Change:business topic

-4.Meeting managing language and skills

--Change: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--case study task 2

-Unit 3 quiz

Unit 4 Organization

-1. Introduction

--Organization: introduction

-2.Language study

--Organization: language study

--Reading 1

--Reading 2

-3. Business Topic: Different Organizations

--Organization: business topic

-4. Socializing skills

--Organization: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 4 quiz

Unit 5 Advertising

-1. Introduction

--Advertising: introduction

-2.Language study

--Advertising: language study

--Reading 1

--Reading 2

-3. Business Topic: Creating an Ad

--Advertising： business topic

-4. Presentation skills

--Advertising: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study 1

--Case study 2

-Unit 5 quiz

Unit 6 Money

-1.Introduction

--Investment: introduction

-2.Language study

--Investment: language study

--Reading 1

--Reading 2

-3. Business Topic: investment

--Investment: business topic

-4. Skills:

--Investment: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 6 quiz

Unit 7 Cultures

-1. Introduction

--Cultures: introduction

-2. Language study

--Cultures: language study

--Reading 1

--Reading 2

-3. Business Topic: Culture Shock

--Cultures：business topic

-4. Skills:social interaction

--Cultures: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 7 quiz

Unit 8 Human Resources

-1. Introduction

--HR： introduction

-2. Language study

--HR: language study

--Reading 1

--Reading 2

-3. Business Topic:HR functions

--HR: business topic

-4. Skills:getting information on the telephone

--HR: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 8 quiz

Unit 9 International Market

-1. Introduction

--International Market: introduction

-2. Language study

--International Markets: language study

--Reading 1

--Reading 2

-3. Business Topic:Trade Internationally

--International Markets: business topic

-4. Skills:

--International Markets: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 9 quiz

Unit 10 Ethics

-Ethics: introduction

-2. Language study

--Ethics: language study

--Reading 1

--Reading 2

-3. Business Topic:

--Ethics：business topic

-4. Skills

--Ethics: skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit 10 quiz

Unit 11 Leadership

-1. Introduction

--Leadership: introduction

-2. Language study

--Leadership: language study

--Reading 1

--Reading 2

-3. Business Topic：

--leadership: business topic

-4. Skills

--skills: presenting skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit11 quiz

Unit 12 Competition

-1. Introduction

--Competition: introduction

-2. Languge study

--Competition: language study

--Reading 1

--Reading 2

-3. Business Topic

--Competition: business topic

-4. Skills

--Competition:skills

--Discussion task 1

--Discussion task 2

-5. Case study

--Case study task 1

--Case study task 2

-unit12 quiz

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