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接下来，我们就分析一下美国互联网企业的代表
Next, let's analyze the market value of Google

——谷歌公司的市值
the representative of the US Internet company

在你的印象中
What kind of company is Google

谷歌是一家什么样的企业？
in your impression?

它位于硅谷的查尔斯顿路1545号
Google is located at 1545 Charleston Road in Silicon Valley

是现在美国资本市场上炙手可热的
and it is now a hot high-tech company

一家高科技的企业
in the US capital market

当我们讨论到谷歌公司的市值变化的时候
When we talk about the change in the market value of Google

你一定会被他的高成长性所惊艳到
you will be surprised by its high growth

2004年的时候
In 2004

谷歌公司在美国上市
Google was listed in the US

当时它的IPO的价格是每股85美元
when its IPO price was $85 per share

以这样的股价
With this stock price

谷歌公司募集了17亿美元的资金
Google raised $1.7 billion

然后公司的市值达到了230亿美元
and the company's market capitalization reached $23 billion

14年过去了
14 years have passed

今天的谷歌市值是多少？
what is the market value of Google today?

如果有印象
If you have an impression

同学们应该还记得前面的部分
on our previous part

我曾经说过
I have discussed that

谷歌公司目前每股价格已经达到1237美元
Google’s current price per share has reached $1,237

它的公司市值高达8496亿美元
and its company’s market capitalization is $846.9 billion

14年的时间
In 14 years

谷歌公司的市值增长了14倍
Google’s market capitalization has increased 14 times

这个业绩毫无疑问是非常的优秀
This performance is undoubtedly incredible

是非常的吸引投资者注意的
it is very attractive to investors

那我们就要去看一下谷歌公司是怎么做到的
let’s find out how Google did this

事实上，我们首先要了解一下
In fact, we must understand

谷歌公司的这个发展演变的历程
the evolution of Google's company first

这个公司成立1998年的9月4号
The company was founded on September 4th, 1998

是由拉里佩奇和谢尔盖布宁共同创立
by Larry Page and Sergey Brin

被公认为是全球最大的搜索引擎的企业
and is recognized as the world's largest search company

它的业务包括了互联网的搜索
Its business includes Internet search

同时开发并提供大量的
Meanwhile, it developed and provided
cloud computing, advertising technology

同时开发并提供大量的
Meanwhile, it developed and provided

基于互联网的产品和服务
a large number of Internet-based products and services

它的主要利润来自于谷歌公司的广告服务
Its main profit comes from Google's advertising service

这张照片就是拉里佩奇和谢尔盖布林
This photo is a scene of

两个人在一起的一个场景
Larry Page together with Sergey Brin

你可以看到他们非常的年轻
You can tell that they are very young

后面其实有个非常有趣的故事
There is actually a very interesting story behind

实际上我们了解到在1996年的时候
In fact, Google had hoped to

谷歌公司曾经希望以50万美元的价格
sell one of their software for $500,000

把他们的一个软件卖给当时如日中天的Yahoo公司
to Yahoo which is a dominant company in 1996

但是被雅虎拒绝了
But it was rejected by Yahoo

然后1998年也就是两年以后
Then in 1998

这两个人选择合伙创业就有了后面的谷歌
these two men chose to start a new company

然后他们带领谷歌
and then they led Google to grow into

一路就成长为全球最伟大的互联网企业
the world's greatest Internet company

1999年的下半年
In the second half of 1999

谷歌公司的网站 google正式被启用
Google's website “google” was officially launched

2010年3月23日
On March 23, 2010

谷歌宣布关闭了在中国大陆的市场搜索服务
Google announced the closure of its search service in mainland China

2015年的8月10日
On August 10, 2015

谷歌公司宣布对企业架构进行调整
Google announced that

创办了一家名为Alphabet
it had adjusted its corporate structure

也就是字母表的这样一个“伞形公司”
and created an umbrella company called Alphabet

成为Alphabet旗下的子公司
Google became a subsidiary of Alphabet

2015年到2018年连续四年
From 2015 to 2018

在评估机构的全球品牌价值一百强榜单上
Google has been continuously ranked as the world's most valuable brands

谷歌公司是全球品牌价值最高的企业
by an evaluation agency

我们来看一下这张榜单
Let's take a look at this list

你看2018年谷歌公司的品牌价值
you can see that the brand value of Google

已经达到了3000多亿美元
has reached more than $300 billion in 2018

占到他8400多亿市值中的40%左右
accounting for about 40% of its $840 billion market value

其实这跟我们后面要讲的
In fact, this is closely related to

很多互联网企业都是轻资产类型的
the light asset type of Internet companies

都是无形资产驱动的
that we will talk about later

或者数据驱动的特点是密切相关的
it all driven by intangible assets or data

我们要在这里思考的一个问题
One question we have to think about is

为什么是谷歌？
why is Google?

谷歌能够成长到今天的规模和体量
What is Google's ability

它靠的是什么？
to support today's size?

好，这一节的内容就到此结束
Ok, the content of this section ends here