课程导语在线视频

Hello everyone

I'm Qin Lili from Dalian University of Foreign Languages

Hi

I'm Gao Yang

from Dalian Maritime University

Welcome to our course

Intercultural Business Communication

along the Belt and Road

It's no secret

that the Belt and Road Initiative

aims to strengthen China's connectivity

with the world

It brings about opportunities to communicate

and do business among people

from different cultures

What can be difficult however

is understanding how to communicate effectively

with individuals who speak another language

or rely on different means to reach a common goal

In this course

we are going to lead you through ten business tours

along the Belt and Road

Thailand

Singapore

Malaysia

Kazakhstan

Saudi Arabia

United Arab Emirates

India

Russia

Poland

and South Africa

We design this course

to help college undergraduates

and business professionals achieve the goal

of doing successful cross-cultural business communication

The course is divided into ten chapters

Each chapter consists of five different parts

lead-in

core culture values

intercultural business etiquette

business working practice

and cultural pitfalls

In the lead-in part

we generally give you an overview of the culture

in a certain country

Then we introduce the core cultural values

Understanding the core cultural values

helps you understand people's behaviors

and mindsets in a specific culture

thus making you effective

in cross-cultural business communication

In the business etiquette section

we give you suggestions

on properly communicating with business people

in a certain culture

The primary purpose

is to help you avoid possible misunderstandings

In the business working practice part

we preset the scene in certain companies

to explain the characteristics

of the organizational structure in enterprises

and institutions

and the ways to maintain interpersonal relationships

At the end of each unit

we’ve designed a case analysis

to explain

how to avoid cultural pitfalls

in business communication

What we primarily focus on

in the course is the cross-cultural business knowledge

of the countries along the Belt and Road

We aim at offering the knowledge

to college undergraduates

and business professionals

sharping their business communication skills

and improving their cross-cultural understanding

Before we move on

we’re pleased to introduce other members

in our instructor team

with Song Wei and Qiang Weiru

both from Dalian University of Foreign Languages

and Yu Jingwen

from Dalian University of Technology

Now

follow us to the wonderful business tours

Are you ready

Let’s go