1. 2 泰国的核心文化价值观在线视频

Hello everyone

Welcome to the Intercultural Business Tour in Thailand

Now let’s move on to the most important part

of intercultural knowledge about Thai’s psychology

The key cultural concepts of Thailand

In this part we are going to talk about four key terms

Family Indirectness Hospitality and Religious Conventions

First Family of Thais

As the cornerstone（基石） of Thai society

family is given great value and importance

Families in Thailand are close

with several generations likely to live under the same roof

and the oldest male member being the head of the family

The power structure of the family

is reflected in the business organizational environment

Although this is becoming less and less the case as times progress

and modernize the advice of the elders

is expected to be heeded（留意）without question

Second I would like to tell you more about the Indirectness if Thais

Implicity（含蓄） and indirectness（间接）

is an important feature of Thai culture

In communication

a considerable part of the information lies

in the subliminal（潜移默化的）

messages or non-verbal（非口头的）cues（线索）

In order not to lose face

Thais avoid direct confrontation（冲突）and criticism

If given it is best passed on indirectly

So it is best to avoid displaying strong emotions

publicly like raising your voice

angering or insulting others which can result

in your Thai business partners’ thinking

disrespectfully（失礼地） of you

However Thais are generally very easygoing

and laugh easily they have a mai pen rai (泰语 不客气) attitude

Next the Hospitality of Thais

It is the nature of Thais to be warm and hospitable

both in social and professional settings

Thais will show their generosity by welcoming guests

into their homes and offering the best they may have

In terms of service

Thais consider it very serious and provided with modesty

One of the most important protocol

we should pay attention to is Thai religious conventions

We have to bear in mind that most Thais practice Buddhism

As many Buddhist holidays are in April and May

when a number of Thai businesses go on holiday then

so the best months to do business in Thailand

are between November and March

which also avoid the extreme heat

of summer and monsoon（季风） rains

There are also other important religious rules

to follow if you want to conduct business

with your Thai counterparts smoothly and successfully

Firstly you have to mind your foot

If you accidentally point at your Thai business partner

using your foot or heel or any part of your foot

or to show the sole（脚底）

of your foot or use the foot to move anything

you would be considered rather rude

and disrespectful as foot is viewed as the most inferior

and smudgy（脏污的） part of the body by Buddhists

Second you also need to pay attention to your shoes

Be sure to take your shoes off

when entering a Thai business partner’s home

places of worship and some particular hotel rooms

Don’t put your feet up on a table or any furniture

and don’t step over anyone sitting on the floor to go around

Make sure you step over all thresholds

when invited by your Thai business partners to other venues

otherwise this will cause bad fortune according

to their religious beliefs

Thirdly mind your hands

Always use your right hand or both hands

to pass or receive any object

Pointing with the index finger（食指）

is considered extremely rude

Instead using your chin（下巴）

or whole hand or flat palm（平手掌）is the right thing to do

You should also always treat images of Buddha（佛像）

with extreme respect whenever you see or invited

to temples by your Thai business partners

See you next time bye bye