3.2 马来西亚核心文化价值观在线视频

Hi everyone

welcome to our intercultural business tour

To communicate successfully

with people from another culture

the most important thing

is to know what they are thinking

Now

let’s move on to one of the most essential parts

within the intercultural framework

the cultural identity

and its core value

In this part

we are going to talk about

three Key Cultural Concepts in Malaysia

high context culture

concept of face

and religious consideration

First

High context culture

In a high-context culture like Malaysia

Malaysians tend to communicate

in a more implicit and indirect way

This means that apart from listening

for what your Malaysian business partners say

you should also pay close attention

to other subtle forms of communication

such as voice tone

body language

eye contact and facial expressions

Since personal relationship

plays a very crucial role

in Malaysian business culture

your Malaysian business partners might

ask questions about your family

and personal life to get to know you better

Trust is key to good business for Malaysians

therefore they will be looking

for an honest commitment

to the business relationship from you

This also relates to the values of courtesy

tolerance

harmony and face in Malaysian culture

To prevent disagreement

and maintain harmony

avoid being too direct and straightforward

especially negative ones

are two very important rules your Malaysian business partners

will expect you to follow

when building an ideal business relationship

Second

Concept of face

As with most Asian cultures

an important element of Malaysian culture

is the concept of face

i.e a rooted quality in most Asian cultures

which shows a person’s reputation

influence

dignity and honour

In Malaysian society

to do something inappropriate brings malu

or shame

shyness and embarrassment upon an individual

These feelings of shame

are commonly felt

when an individual loses face

i.e

losing control of one’s emotions in public

or giving

a direct negative response

to your Malaysian business partners

however

by complimenting your Malaysian business partners

showing them respect

or doing something to increase their self-esteem

you give them face

Also

you can use more subtle expressions to avoid losing face

for example

laughter is often used to disguise one’s true emotions

and can conceal many explicit emotions

including nervousness

shyness or disapproval

Face is especially important in a business setting

and if your behaviours

are causing you

or your Malaysian business partners

to lose face

they can significantly affect the outcome

of your future business dealings

Third

Religious considerations

Malaysian culture is centred

on different religious values such as Islam

Hinduism

and Buddhism

therefore many of your Malaysian business partners

have a fatalistic view toward the world

attributing some of the successes

and failures of their business cooperations to their faith

In a business environment

predominantly Muslim Malays

tend not to rely on empirical evidence

or hard facts when formulating their thinking

and making decisions

preferring instead to be guided by subjective

feelings combined with Islamic beliefs

The Chinese-Malaysians

and Indian-Malaysians

will take a similar approach

as feelings and emotions play an important role

in their business culture

As a result

negotiations may take longer than expected

and your Malaysian business partners

will take a more personal view of the decision

see you next time

byebye.