Identifying Why People May Oppose Your Ideas（明确人们反对你想法的原因）在线视频

Identifying why people may oppose your ideas

明确人们反对你想法的原因

Now you can see there are many reasons why people reject your brilliant ideas. What I have mentioned are only some common ones and by no means to be exhaustive. It is therefore important for you to find out why people may oppose your proposal before you sell your idea to them.

现在你应该明白人们拒绝你的绝佳想法的原因有很多。我所提及的只是一些常见的情况，绝不是详尽无遗的。因此，在向人们推销你的想法之前，找出可能的反对理由是相当重要。

To this end, you should analyze two aspects of the situation:

•       the problem and its solution

•       the people involved and affected.

为此，你应该从两个方面分析情況：

•  问题及其解决方案

•  涉及和受影响的人

Let’s start with the aspect of ‘the problem and its solution’.

To present your solution persuasively, you need to know how the people involved are likely to react to it, so that you can present it in such a way as to prevent opposition. The first step is to list the attributes of the problem and your solution which affect other people. You may ask the following questions:

让我们从“问题及其解决方案”这方面开始。

要有说服力地介绍你的方案，你需要知道相关人员可能会做出什么反应，以便针对反对意见采用预防性方式介绍方案。第一步是列出对他人造成影响的问题特征及解决方案,你可以问以下问题：

•       Who does the problem affect?

•       What adverse effects are people experiencing?

•       Which of these adverse effects does the solution remove?

•       Does the solution call for major changes, and who will be affected most?

•       Does the solution have other adverse effects, and for whom?

•       Is the solution unusual, and in what ways?

•       Does its implementation require exceptional cooperation or action by any individuals, and how?

•  谁会受到问题影响？

•  人们正在经历什么不利影响？

•  解决方案能消除哪些不利影响？

•  解决方案是否号召进行重大改革，谁受影响最大？

•  解决方案是否还有其他不利影响，对谁不利？

•  解决方案是否与众不同，在哪些方面？

•  实施是否需要任何人的合作或行动，如何实施？

Having answered the questions, you can now identify ‘the people involved and affected’.

回答完这些问题后，你现在可以确认“涉及和受影响的人”。

You need to find out how are people likely to react to your proposed solution. You may try to address questions such as:

你需要找出人们对你提出的解决方案可能作何反应。你可以尝试解决以下问题：

l   Do any aspects of the problem or its solution have special significance for them? For example, does it reflect badly on their previous decision or performance? Does it compete with their needs for resources?

l   In what way will they want the situation to change and does your solution achieve this?

l   Will they gain or lose with this solution, how and by how much?

l   Will they want to gain something for themselves or others through this solution?

l   Do they hold particularly strong views on any aspect of the problem or its solution?

l   Do they have stereotyped views which favour the traditional approach？

l   If you are also one of the people involved, so you need to consider additional factors such as:

l   What is their personal opinion of you? Do any of them have reason to mistrust you?

l   Are your views and theirs likely to differ, by how much, and in what ways?

l   问题或其解决方案的任何方面对他们而言是否有特殊意义？例如，是否反映了他们之前糟糕的决定或表现？是否和他们的资源需求竞争？

l   他们希望以什么方式改变这种情况，而你的解决方案是否能够实现它？

l   他们通过方案将会获得或失去什么，以哪种方式以及程度如何？

l   他们是否希望通过方案为自己或他人获得一些东西？

l   他们是否对问题或解决方案任何方面持有极其强烈的看法？

l   他们是否有倾向于传统方法的刻板观点？

l   如果你也是涉及人员之一，那么你需要考虑额外因素，例如：

l   他们对你的个人看法是什么？他们中有人有理由不信任你吗？

l   你和他们的观点有可能不同吗，程度如何和从哪些方式？

By comparing your answers to all of these questions and the people involved, you will be able to identify all the major sources of opposition. Assuming that your solution is timely, sound and deals with the problem effectively, all of these possible causes of opposition can be avoided by the way you get your creative idea across to them.

通过比较你和相关人员对这些问题的回答，你将能够识别所有主要的反对来源。假如你的解决方案是及时、合理并且能够有效地处理问题，那么你可以将创意的想法传达给他们，从而避免所有可能的反对原因。