Video在线视频

好, 那我们了解了互联网的巨大的时代背景
Ok, so now that we understand the huge context of the Internet

这种宏观叙事的条件之后
the conditions of this macro narrative

我们再来用显微镜看一下
Let's take a look at it through a microscope

互联网企业的 一般的分类
The general classification of Internet enterprises is

就是一个微观的视角
a micro perspective

事实上,因为我们前面讲到了
In fact, as we have mentioned before

大部分的互联网企业 都有
most Internet companies have

这种跨界、 颠覆、 创新 、变革等等 这样一些特点
such characteristics as crossover, subversion, innovation, change, etc.

所以其实对他们进行分类
so it is actually very difficult

是一件很困难的事情
to classify them

但是 ,即便困难 ,我们还是来可以做一些尝试
But even if it's difficult let's try something

比如说 ,中国网信中心发布的
For example ,China Internet development report

《中国互联网发展报告》
issued by China Internet Information Center determined it

就是根据中国互联网企业的功能来进行分类
according to the function of the Chinese Internet companies

比较早的一些分类
Some of the earlier classification divided enterprises

就是比如说,分成
into the internet enterprise of instant messaging

即时通信的互联网企业、 网络新闻企业
the network news enterprise, search engine enterprise

搜索引擎企业 、博客企业、 网络视频类的企业、 网络游戏类的
blog enterprise, online video enterprise, network games enterprise

还有网上银行类的
and online banking enterprise

甚至啊那个时候移动互联网还不是很突出的时候
even when the mobile Internet is not very outstanding

我们在把互联网企业进行刚才所说的这些分类之后
after the classification

网信中心还特别推出了
Internet Information Center also launched some

手机的网络通信企业
very detailed classification in particular such as mobile network

手机的网络银行企业、 手机的网络音乐企业
communication enterprises， mobile phone network bank business

手机的网络广告企业
mobile phone network music enterprise

等等这样一些很细的分类
mobile Internet advertising enterprise and so on

其实，今天来看呢
In fact

这样的一些分类也是具有一些时代的局限性的
some of these classifications have limitations of the time

2018年中国网信中心
The research report launched by

和中国互联网协会
China Internet network information center and China Internet association

推出的这个研究报告 ,就已经有了一些改进
in 2018 ,has made some improvements

它就是根据我们中国互联网企业中的
and it is classified according to the characteristic sectors

特色的板块来进行分类
in our Chinese Internet enterprises

比如说 ,今年的互联网发展报告
For example, in this year's Internet development report

就把我们国家的互联网企业分为五个板块
China's Internet enterprises are divided into five sectors

包括了电子商务板块、 网络游戏板块 、网络广告版块
including e-commerce online games, online advertising

共享经济板块和人工智能板块
sharing economy and artificial intelligence

以这个电子商务板块为例
Take this e-commerce sector as an example

其实,在过去的几年里面
In fact, in the past few years

中国的电子商务板块的互联网企业以及整个产业
China's e-commerce sector has witnessed the most remarkable growth

是成长最为显著的
of Internet enterprises and the entire industry

我们看一下数据, 2014年
Let’s look at the data in 2014

中国的电子商务板块的总成交额大约是在2.7万亿
the total volume of China's e-commerce sector is about in 2.7 trillion

到2015年, 这个数据就上升为3万多亿
and this figure will rise to more than $30000 in 2015

到2016年就上升为5万多亿
while more than $50000 in 2016

到了2017年的时候, 我们电子商务的整个市场规模就达到了7.17万亿
The market scale of e-commerce reached 7.17 trillion in 2017

占到我们国民生产总值相当大的一个比例
which took a considerable proportion of our gross national product (GNP)

而且, 我们来看这个折线的趋势啊
And, let's look at the trend of the broken line

就是中国的电子商务整个产业板块
which illustrate that China's e-commerce industry

在过去的这个四年里面保持了年均
has maintained an average annual growth rate

是20%到40%的这样一个增长速度
of 20% to 40% in the past four years

这个跟我们同期GDP的增长速度
That's a pretty impressive performance compared to

比如6%到7%的 这样的一个增速区间相比来说
the growth rate of our GDP

就是一个非常骄人的业绩了
over the same period of 6 to 7 percent

当然这样的分类,主要是基于
Of course this classification is mainly based on the fact that

因为我们有这样的一些企业
we have some businesses and sectors that

我们有这样的一些板块在全世界的互联网版图上特别的显眼
are particularly prominent on the Internet map of the world

所以我们就把这些版块单独的拎出来 对它进行分析
so we will separate out these sectors and analyze them

前不久 工信部也发布了中国互联网企业百强的排行榜
Not long ago, the ministry of industry and information technology

在这个排行榜上面
released a ranking list of the top 100 Chinese Internet companies

前十名的企业分别是阿里巴巴、 腾讯、 百度、 京东
in which the top 10 companies are alibaba, tencent, baidu, jingdong

网易 、新浪、 搜狐 、美团点评、 360和小米
netease, sina, sohu, Meituan review ,360 and xiaomi

这个百强排行榜
This top 100 list also puts forward

它也提出了一个对中国互联网企业进行分类的方法
a method to classify Chinese Internet enterprises

那它的方法
and this method is actually classified

其实是根据我们这些百强榜上的互联网企业的一些行业属性
according to some industry attributes

或者是市场特征来进行分类的
or market characteristics of Internet enterprises in our top 100 list

比如说 ,它把这个互联网企业分成
For example ,it put the Internet companies into

综合门户和 垂直门户类的 综合电商 和垂直电商类的
electricity of comprehensive portal and vertical portal

产业服务类的网络营销
and vertical electrical industry service of network marketing

和B2B电商类的数据提供的服务
and B2B electric business class of data services

比如IDC和CDN的
such as IDC and CDN

还有就是网络游戏和网络视频类
then there is the network game and online video class

以及一些个人工具或者是在线旅游的
as well as some personal tool or online travel

其实像个人工具这样一个分类,就比较抽象和模糊
like personal tools are actually a classification is more abstract and vague

并不是特别清晰, 而在线旅游
not particularly clear and online travel

它其实也有很多不同的创业模式
it also has a lot of different business models

所以, 其实从我们的企业价值评估的角度来说
So in fact, from the perspective of our enterprise value assessment

我们推荐两个分类的视角
we recommend two classification perspectives

第一个, 就是按照互联网与传统的这个领域
The first one is to classify enterprises according to such a channel

传统的行业分类相结合的这样的一个渠道来对企业进行分类
combining the Internet with the traditional industry classification

第二个 ,是按照互联网企业创造价值的
Secondly, it is classified according to the different ways

方式的不同来进行分类
that Internet enterprises create value

第一个, 很好理解, 就是互联网+
First, it is easy to understand that the Internet +

比如说互联网+游戏、 互联网+社交
such as Internet + games, Internet + social networking,

互联网+金融 、互联网+旅游
Internet + finance, Internet+travel

互联网+医疗、互联网+出行、 互联网+支付等等
Internet + medical, Internet+trip, Internet + payment, etc.

这样的一些互联网技术跟传统渠道的融合
so the fusion of Internet technology with traditional channels

产生了一些不同的互联网企业的新类型和模式
will create some different Internet enterprises of new type and model

我们对它进行分解分类之后呢
after the decomposition and classification

就可以尝试用不同的评估方法来对其进行估值
we can try to use different assessment methods to carry on the valuation

第二个 ,就是根据互联网企业
The second is to classify it according to the different ways that

创造价值的方式的差异, 来进行分类
Internet companies create value

这个其实是比较困难的
which is actually more difficult

因为通常来说
Generally speaking

互联网企业的价值 ,是取决于多方面的因素
the value of Internet enterprises depends on various factors

但是现在国际上主流的观点
but now the mainstream of international opinions is

认为用户的数量
that the number of users

网络的节点距离、企业变现的能力
the node distance of the network ,the ability of business realization

以及企业垄断溢价的这个能力
and the ability of enterprise monopoly premium

这四个因素会被认为是影响互联网企业的关键影响因素
will be considered as the key influencing factors of Internet enterprises

在这个四个因素之中 用户的数量的影响又是最大的
Among these four factors, the number of users has the biggest impact

在前序的课程内容中, 我们学习过梅特卡夫定律
In the foregoing course we learned metcalfe's law

根据这个定律
which states that the value of an Internet business is

互联网企业的价值跟用户数量的平方是成正比的
proportional to the square of the number of users

企业的用户数量越多
The more users the enterprise has

这个互联网企业的价值就越大
the more valuable the Internet enterprise is

比如说, 我们通过对Facebook和腾讯的营业收入
For example , by verifying the revenues of Facebook and tencent

还有它的日均活跃用户的数量进行验证
as well as the number of active daily users

就发现了 ,它们都符合这个梅特卡夫定律的这样的一个判断
we find that they all fit the Metcalfe rule

也就是说 ,现在很多的互联网企业里面
That is to say , in many Internet enterprises

尤其是它大量的依靠用户的数量
especially those which rely heavily on the number of users

通过用户数量的传播来创造价值
and create value through the spread of the number of users

这样的一种方式驱动下的互联网企业
As for those enterprises that drive themselves in such way

我们就可以尝试用梅特卡夫定律来进行估值
we can try to use Metcalfe's law to estimate the value

好, 那么这部分的知识, 就讲解到这里
Ok ,so that's all

谢谢你的观看 也欢迎你到课程社区
Thank you for watching and welcome to the course community

来跟大家分享你的所学所得所思所获
to share what you've learned and what you've learned

谢谢!
Thank you very much!