Commentary资料文件与下载

COMMENTARY 说明

Your final reading is a report produced by the World Economic Forum, an international membership club for many of the world’s largest companies. It organizes high-level summits and seeks to facilitate learning and agenda-setting within and across industries, recognizing the increasingly interconnected and complex nature of the world economy.

你的最后一篇阅读是世界经济论坛(World Economic Forum)的一份报告。世界经济论坛是世界上许多大公司的国际会员俱乐部。它组织高级别峰会，旨在促进各行业内部和各领域的学习和议程设置，并认识到世界经济日益相互联系和复杂的性质。

This recent report is partially a response to the landmark global agreements negotiated in 2015; both the Sustainable Development Goals agreed in New York in September and the global climate agreement reached in Paris in December.

这份最近的报告是对2015年达成的具有里程碑意义的全球协议的部分回应；包括去年9月在纽约达成的可持续发展目标和12月在巴黎达成的全球气候协议。

In this context, the WEF Agenda Council on the Future of Real Estate acknowledged that the real estate industry is lacking a set of clear principles regarding environmental sustainability. This report is their attempt to suggest what these might look like.

在这方面，世界经济论坛关于房地产的未来的会议承认，房地产行业缺乏一套关于环境可持续性的明确原则。这份报告是他们试图提出的畅想。

In reading this report, consider the different factors that influence a firm’s decisions regarding efforts to take sustainability seriously. As Campbell argues in the article you have read this week, sustainability is not only a function of governments’ laws and regulations.

在阅读这份报告时，考虑一下影响公司决策的不同因素。正如坎贝尔在本周读到的文章中所指出的，可持续性不仅是政府法律法规的功能。

The intuition behind the WEF’s agenda-setting efforts is that peer pressure among firms might influence corporate behavior and lead to the development of new industry norms.

世界经济论坛议程设定背后的原因是，企业间的同侪压力可能会影响公司的行为，并导致新的行业规范的发展。

This report highlights the growing importance of comprehensive sustainability in real estate (i.e. more than just greenwashing). Socially responsible real estate must incorporate sustainability into its development and ongoing operations processes. In addition, this report also emphasizes the increasing number of firms recognizing the value of proactive corporate socially responsibility for not only “doing the right thing,” but also advancing corporate financial interests. Financial success and social responsibility are not mutually exclusive; together they are mutually beneficial.

这份报告强调了房地产综合可持续发展的重要性(即不仅仅是绿色环保)。有社会责任的房地产必须将可持续性纳入其开发和正在进行的运作过程中。此外，该报告还强调，越来越多的公司认识到积极的企业社会责任的价值，不仅是“做正确的事”，而且还提高了公司的财务利益。财务上的成功和社会责任并不是相互排斥的；他们在一起是互利的。

Reflection questions 回答问题:

1.   According to the report, its “goal is to embody a wider sense of stewardship for the natural environment, consistent with the ethical and professional conduct of business” (p.3). What are the authors assuming about the responsibilities of business? Do you agree? 根据该报告，它的“目标是在自然环境中体现更广泛的管理意识，符合商业道德和职业操守”(p.3)。作者对企业的责任的假设是什么？你同意吗？

2.   Do you think high-level aspirational principles such as these will have a visible effect on industry behavior? 你认为像这样高水平的有抱负的原则会对行业行为产生明显的影响吗？

3.   In light of our discussions on environmental and social impact assessment, what aspects of socially responsible real estate investment are missing from these principles? Do you think application of these principles would have changed the way the Forest City case developed, for instance? 鉴于我们对环境和社会影响评估的讨论，有社会责任的房地产投资缺少这些原则中的哪些方面？你认为这些原则的应用会改变森林城市案例的发展方式吗？