10.2南非的核心文化价值观在线视频

Hello dear students welcome back

To communicate successfully

with people from another culture

the most important thing is to

know what they are thinking

Now let’s move on to the second part

the cultural key concepts of South Africa

In this part

we are going to talk about three key terms

Family Time and Communication styles

First Family

In many cultures

family works as the core unit of the society

In South Africa

the nuclear family

along with the extended family or tribe

is vital to the survival of individuals

and has significant influences on their

values and behavior

The family or tribe is also

an emotionally

Second Time

financially supportive community

financially supportive community

The importance of these units

varies depending on the background

of the South African

Second Time

In both white and

black cultures living in South Africa

the concept of time and

attitudes toward it vary

For most white South Africans

people have a more formal view of time

However on the flip side

you can expect black South Africans

to do things a little slower

Communication styles

In general

South Africa’s communication

style varies greatly depending

on the cultural origins of the individual

For most English-speaking South Africans

pride in their heritage often

leads to a more conservative way

of communicating that

aims to avoid conflict

In contrast

people from Afrikaans backgrounds

are often described

as being more direct

and clearer in their communication

with the goal of being

straightforward and honest

This means that

they tend not to

hesitate to say “no” to others in public

When doing business in South Africa

it is vital to be

aware of differences in communication

styles so that future

business deals can be successfully negotiated

Moreover

establishing personal relationships

and building mutual trust

are two vital factors in South African

business communication culture

In-person meetings are preferred

rather than phone

During the communication process

it is usually a small talk

followed by business negotiations

At this stage

make a judgment call

before engaging in any further

business negotiations

To ensure long-term

business success in South Africa

building relationships

and networks is top priority

Since most South Africans

involved in international business

speak English

there is no need

to worry about the language

of doing business

even if

some have a heavy accent

Ok so much for this part

See you later