7.2 印度的核心文化价值观在线视频

To communicate successfully with

people from another culture

the most important thing is to know

what they are thinking

Now, let’s move on to one of

the most essential parts

within the intercultural framework – the cultural identity

and its core value

In this part

we are going to talk about three Key Cultural Concepts in India

Hinduism and the traditional caste system

Fatalism, and Collectivism.

First, Hinduism and the traditional caste system

In India

religion is a way of life and you are obliged to respect it in

order to maintain successful business relationships

with your Indian business contacts

Although the traditional caste system

a direct outgrowth of Hinduism

has been eliminated

its social hierarchical attitudes remain

and these two aspects of Indian culture, i.e

Hinduism and the traditional caste system

still influence the structure of business conducting in India today

We will continue to talk about this in Business Practice

Structure and hierarchy in Indian companies

Second, Fatalism

The concept of fatalism is derived from one of the most

characteristic features of Indian culture - spirituality

The idea of karma and the idea that everything happens

for a reason is still important in the decision-making

process of many Indians

It also affects the Indian perception of time

so business negotiations between you and your Indian business

partners can take longer and are never rushed

Third Collectivism

India’s strong sense of community

and group orientation means that people are

more acceptable of the hierarchical setup

In India

there is a distinct lack of privacy

a smaller concept of personal space

and generations of people often live together under one roof

For successfully conducting business with Indians,

you need to place greater emphasis on interpersonal interaction

conflict avoidance and more indirect communication methods