当前课程知识点:“一带一路”沿线国家跨文化商务交际 > 第三章 马来西亚 > 3.2 马来西亚核心文化价值观 > 3.2 马来西亚核心文化价值观
返回《“一带一路”沿线国家跨文化商务交际》慕课在线视频课程列表
Hi everyone
welcome to our intercultural business tour
To communicate successfully
with people from another culture
the most important thing
is to know what they are thinking
Now
let’s move on to one of the most essential parts
within the intercultural framework
the cultural identity
and its core value
In this part
we are going to talk about
three Key Cultural Concepts in Malaysia
high context culture
concept of face
and religious consideration
First
High context culture
In a high-context culture like Malaysia
Malaysians tend to communicate
in a more implicit and indirect way
This means that apart from listening
for what your Malaysian business partners say
you should also pay close attention
to other subtle forms of communication
such as voice tone
body language
eye contact and facial expressions
Since personal relationship
plays a very crucial role
in Malaysian business culture
your Malaysian business partners might
ask questions about your family
and personal life to get to know you better
Trust is key to good business for Malaysians
therefore they will be looking
for an honest commitment
to the business relationship from you
This also relates to the values of courtesy
tolerance
harmony and face in Malaysian culture
To prevent disagreement
and maintain harmony
avoid being too direct and straightforward
especially negative ones
are two very important rules your Malaysian business partners
will expect you to follow
when building an ideal business relationship
Second
Concept of face
As with most Asian cultures
an important element of Malaysian culture
is the concept of face
i.e a rooted quality in most Asian cultures
which shows a person’s reputation
influence
dignity and honour
In Malaysian society
to do something inappropriate brings malu
or shame
shyness and embarrassment upon an individual
These feelings of shame
are commonly felt
when an individual loses face
i.e
losing control of one’s emotions in public
or giving
a direct negative response
to your Malaysian business partners
however
by complimenting your Malaysian business partners
showing them respect
or doing something to increase their self-esteem
you give them face
Also
you can use more subtle expressions to avoid losing face
for example
laughter is often used to disguise one’s true emotions
and can conceal many explicit emotions
including nervousness
shyness or disapproval
Face is especially important in a business setting
and if your behaviours
are causing you
or your Malaysian business partners
to lose face
they can significantly affect the outcome
of your future business dealings
Third
Religious considerations
Malaysian culture is centred
on different religious values such as Islam
Hinduism
and Buddhism
therefore many of your Malaysian business partners
have a fatalistic view toward the world
attributing some of the successes
and failures of their business cooperations to their faith
In a business environment
predominantly Muslim Malays
tend not to rely on empirical evidence
or hard facts when formulating their thinking
and making decisions
preferring instead to be guided by subjective
feelings combined with Islamic beliefs
The Chinese-Malaysians
and Indian-Malaysians
will take a similar approach
as feelings and emotions play an important role
in their business culture
As a result
negotiations may take longer than expected
and your Malaysian business partners
will take a more personal view of the decision
see you next time
byebye.
-课程导语
-1.1 泰国的社会文化背景概况
-1. 2 泰国的核心文化价值观
-1.3 泰国商务礼仪
-1.4 泰国商务实践
-1.5 泰国商务中的跨文化交际陷阱
-1.6 Discussion
-1.7 Unit test
--1.7 Unit Test
-2.1 新加坡社会文化背景概况
-2.2 新加坡核心文化价值观
-2.3 新加坡商务礼仪
-2.4 新加坡商务实践
-2.5 新加坡商务中的跨文化交际陷阱
-2.6 Discussion
-2.7 Unit test
--2.7 Unit test
-3.1 马来西亚社会文化背景概况
-3.2 马来西亚核心文化价值观
-3.3 马来西亚商务礼仪
-3.4 马来西亚商务实践
-3.5 马来西亚商务语境中的跨文化交际陷阱
-3.6 Discussion
-3.7 Unit test
--3.7 Unit test
-4.1 哈萨克斯坦社会文化背景概况
-4.2 哈萨克斯坦核心文化价值观
-4.3 哈萨克斯坦商务礼仪
-4.4 哈萨克斯坦商务实践
-4.5 哈萨克斯坦商务语境中的跨文化交际陷阱
-4.6 Discussion
-4.7 Unit test
--4.7 Unit test
-5.1 沙特阿拉伯的社会文化背景概况
-5.2 沙特阿拉伯的核心文化价值观
-5.3 沙特阿拉伯商务礼仪
-5.4 沙特阿拉伯商务实践
-5.5 沙特阿拉伯商务语境中的跨文化交际陷阱
-5.6 Discussion
-5.7 Unit test
--5.7 Unit test
-6.1阿联酋的社会文化背景概况
-6.2阿联酋的核心文化价值观
-6.3阿联酋商务礼仪
-6.4阿联酋商务实践
-6.5阿联酋商务中的跨文化交际陷阱
-6.6 Discussion
-6.7 Unit test
--6.7 unit test
-7.1 印度的社会文化背景概况
-7.2 印度的核心文化价值观
-7.3 印度商务礼仪
-7.4 印度商务实践
-7.5 印度商务语境中的跨文化交际陷阱
-7.6 Discussion
-7.7 Unit test
--7.7 Unit test
-8.1 俄罗斯社会文化背景概况
-8.2 俄罗斯核心文化价值观
-8.3 俄罗斯商务礼仪
-8.4 俄罗斯商务实践
-8.5 俄罗斯商务中的跨文化交际陷阱
-8.6 Discussion
-8.7 Unit test
--8.7 Unit test
-9.1 波兰社会文化背景概况
-9.2 波兰核心文化价值观
-9.3 波兰商务礼仪
-9.4 波兰商务实践
-9.5 波兰商务中的跨文化交际陷阱
-9.6 Discussion
-9.7 Unit test
--9.7 Unit test
-10.1南非的社会文化背景概况
-10.2南非的核心文化价值观
-10.3南非商务礼仪
-10.4南非商务实践
-10.5南非商务中的跨文化交际陷阱
-10.6 Discussion
-10.7 Unit test
--10.7 Unit test
-期末考试