Chapter 6在线视频

Hello everyone

I am Lu Fengxiang

from Capital Medical University

Now we are going to talk about

Chapter Six

Creating a better Title

Upon completion of this chapter

you are expected to know

the importance of writing a better title for presentation

and create a better title for your own presentation

Part one

Introduction

Title is a crucial element

to making better presentation

It should communicate your main point

and the takeaway to the audience

For a presentation

if you don't hook your audience from the first seconds

you start your presentation

you will lose them until the end

One of the first things your audience sees

in the first 5 seconds of your presentation

is the title

They even have an idea of

how your presentation is going to be

before you even show up

Part two

Ways to create a better title

The title of a presentation is like an advertisement

You want as many people as possible

to feel interested in it

Creating a better title is not easy

but there are some ways to follow

Look at the foiiowing exanples

One

Remove all redundancy

Look at the following examples

First

Associations of type 1 and type 2 diabetes

with COVID-19-related mortality in England

a review

Here in this title

The last words

A review is redundant

Second

A study on impact assessment of non-pharmaceutical interventions

against coronavirus disease

2019 and influenza in Hong Kong

Here in this title

The first ywo words

A study here this part is redundant

Number three

Development of a Portable Device

for Work Analysis to Reduce Human Errors

in Industrial Plants

In this title

the word development of the part is redundant

Forth

Issues of educational policies and development in Canada

Here in this tite Issues of

this part is redundant

The common mistakes in these examples are that

the titles don’t convey the specific main point

of the presentation

Instead they suggest a generic topic

Obviously titles like "review"

"overviews"

"Study"

"Introduction"

"Issues"

"Challenges"

"Observations" "Investigation"

these are just too generic

we'd better not use them

In the title

What matters is that your title conveys the main point

or the message you are trying to communicate

Two

Use verbs and prepositions

not just nouns and adjectives

Look at this title

An innovative first-year PhD student

scientific English methodology

For this title

we may have different understandings

that is because

this title is a string of adjectives + nouns

+ nouns that act as adjective

Innovative+ first-year PhD student

+ scientific English + methodology

In this long string

What does innovative modify

Does it modify

Student or Methodology

A much easier title to understand would be

An innovative methodology

for teaching scientific English

to first-year PhD students

Why is this title better

Because this title

Eirst

puts the adjective next to the noun it refers to

innovative here refers to methodology

not to students

Second

This title has a verb here teaching

Third

this title uses prepositions

for to

From this example

you may find that using verbs

in titles makes your point much more clear and powerful

Why is that

When you add a verb

or even a gerund

a verb with "ing" at the end

you make the title more like a sentence

You go from a fairly meaningless combination of words

to a phrase that actually says something

Audience members can read the title

and understand immediately what you are trying to say

Adding action to your slide titles

makes them speak to your audience

and they become more powerful

Remember

a verb makes a sentence go

Three

Check grammar

The rules of grammar

particularly the use of articles

a an the

also apply in titles

Look at the following example

Multimodality

in the context of Brain-Computer Interface

Here of Brain-Computer Interfaces

This is singulsr but there is no article

So here this title

When we change it in two ways

One is

Multimodality in the context

of a Brain-Computer Interface

or Multimodality in the context of

Brain-Computer Interface

Part three

Practice

Analyse and rewrite the following titles

First

An analysis on the risk factors

and population distribution characteristics

Second

The significance of oral health

its impact to systemic health and improved social confidence

Third

The mechanism of Chinese herbs

Treat Ectopic Pregnancy

Forth

A study on genes

and their functions of isolated congenital anosmia

Fifth

Preliminary Study on the Measurement

of Orthodontic Force

by Using Micro-stress Sensor in Invisalign

Sixth

The implementation of sustainable strategies

in multinational companies

Seventh

Micro-stress sensor

an innovative technique for the study of Orthodontic force

Eighth

Fault detection of a Five-Phase Permanent Magnet Motor

a four-part solution

Now let's look at the reference answers

The first title

An analysis on the risk factors

and population distribution characteristics

Here in this title

There are two main problems

No verb and the title

is too broad

Based on the research

we may change it into

Analysing the risk factors

and population distribution characteristics

in Tibetan women with breast cancer

In fact this study is then

about the Tibetan women with breast cancer

So we can put here

this in the title used the verb

Analyzing and the upper position in

The second

The significance of oral health its impact

to systemic health and improved social confidence

The problems in this title

are grammar mistakes

and unclear expression in the focus of the presentation

Is the presentation focusing the significance of oral health

or focusing the impact

of oral health on systematic health

This title can be changed

Eigther the significance of oral health

in improving systemic health and social confidence

If the presentation

focusing the significance the importance of oral health

Or The impact of oral health

on systemic health improved social confidence

If the presentation

is focusing the impact of our health

So it can be changed in this way

Third

The Mechanism of Chinese herbs Treat Ectopic Pregnancy

The problems in tjis title

are grammar mistakes

Here Chinese herbs Treat Ectopic Pregnancy

and the word Mechanism

Shows this is a very generic title

It can be changed into

treating ectopic pregnancy by Chinese herbs

Or The Mechanism of Chinese herbs

iin treating Ectopic Pregnancy

But this

It's not a better way because

the mechanism is too generic

There is no enough time

for the presenter to explain the mechanism well

And clear

Forth

A Study on genes and their functions

of Isolated Congenital Anosmia

This is a big topic

It is difficult to explain well within 20 minutes

The word Study is also too general

And also redundant

Based on research

it can be changed into

Understanding gene functions

in treating isolated congenital anosmia

Fifth

Preliminary Study on the Measurement of Orthodontic Force

by Using Micro-stress Sensor in Invisalign

an review

Here we can change the noun into strong verb

That is the measurement of

into measuring

Also “an review” is redundant

Number six

The implementation of sustainable strategies

in multinational companies

We may change the noun

the implementation into verb form Implementing

So the title can be changed like this

Implementing sustainable strategies

in multinational companies

Number seven

Micro-stress sensor

an innovative technique for the study of Orthodontic force

We may change the study of

the noun form into its workforce

That is Micro-stress sensor

an innovative technique for studying Orthodontic force

Number eight

Fault detection of a Five-Phase

Permanent Magnet Motor a four-part solution

we may change it into

Four ways to detect faults

in a Five-Phase Permanent Magnet Motor