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2.5 Ethics and Core Values课程教案、知识点、字幕

大家好

在进入这次课堂之前

让我们先来

想一想

小王在一家饮料公司上班

纯果汁是公司最畅销的产品

公司 100%纯果汁

的宣传广告家喻户晓

最近

公司面临着其他品牌饮料价格的

竞争压力越来越大

为降低成本

公司将纯果汁与浓缩果汁掺和在一起

但在产品说明中继续标注为

100%纯果汁

小王觉得不妥

建议公司停止这种做法

但得到的回复是

这种纯果汁对健康没有危害

添加一点浓缩汁

即使检测也没有差别

并且这也是行业内公开的秘密

小王决定以书面报告的方式

进一步说服公司停止这种行为

如果你是小王

你将会从哪些角度去写这份书面报告呢

请带着你的思考

我们一起来聊一聊

伦理道德与核心价值观

企业伦理道德是

在企业经营活动中

占实际支配地位的善与恶

应该与不应该的规范

是正确处理企业与利益相关者关系

的一种规范

企业伦理道德与企业文化

规章制度是密切相联系的

主要表现在两个方面

1 企业伦理道德是企业文化的重要内容之一

作为规范企业员工行为的要求和准则

企业伦理道德贯穿于经营活动的始终

对企业文化的其他因素以及

整个企业活动都有着深刻的影响

2 企业伦理道德是与企业规章制度相互补充的

企业伦理道德要求企业员工

应该怎样做

但不是靠强制力量来实现的

企业规章制度要求员工

必须这样做

是靠强制力量来实现的

企业伦理道德通常需要依靠

守则 准则 条例

等等规章制度固定下来

才能够使企业的伦理道德更具有约束力

为实现中华民族伟大复兴的中国梦

我们国家提出了

富强 民主 文明 和谐

自由 平等 公正 法治

爱国 敬业 诚信 友善

的24字社会主义核心价值观

同样 一个企业的可持续发展

必须要有自己的伦理道德标准

最重要的是要形成企业的核心价值观

核心价值观就是指

企业在经营过程中坚持不懈

努力使全体员工都必需信奉的信条

核心价值观深深根植于企业内部

是引领企业开展一切经营活动的

指导性原则

拥有正确的核心价值观

并形成以价值观为核心的企业文化

才能形成企业的核心竞争力

科林斯和波拉斯

在其广受好评的《基业长青》

这本书中写道

能长久享受成功的公司

一定拥有能够不断地

适应世界变化的核心价值观

并且 他的研究发现

核心价值观是包括

惠普 强生 宝洁 默克制药 和索尼

等公司成功的关键因素

我们来看看一些知名企业的核心价值观

在阿里巴巴核心价值观中有一条

诚信

诚实正直 信守承诺

中国电信核心价值观中有一条

诚信合作

IBM公司核心价值观中有一条

诚信负责

壳牌公司的核心价值观中有一条

诚实

宝洁公司核心价值观中有一条

诚实正直

我们不难看出

不同的企业站在不同的角度

关于企业核心价值观

有着各具特色的诠释

但在这些公司的核心价值观中

有一点是共同的 诚信

诚信是企业核心价值观中最重要的一条

诚信走天下 失信步维艰

诚信

作为一项普遍适用的道德规范和行为准则

是建立行业之间

组织之间以及人与人之间

互信互利的良性互动关系的基础和前提

一个不讲诚信

不守信用的企业或个人

在现代社会是很难有立足之地的

失信也许可以获得短期利益

但从长期来看 实际上是自掘坟墓

2001年10月

美国500强中排名第7的能源巨人安然公司

由于会计造假和诚信危机

一夜之间瞬间倒塌 宣告破产

2018年7月

长春长生生物科技有限公司

由于在狂犬病疫苗生产中存在造假行为

主要负责人被批准逮捕

公司陷于破产边缘

等等这些都是我们现实生活中鲜活的案例

我曾经在长沙一家知名的民营企业

做过较长时间的人力资源招聘顾问

企业老板是一位非常有影响力的企业家

我记得我第一次为这个企业做招聘顾问的时候

老板向我们提出了一个要求

你们一定要将那些文凭

和履历资料弄虚作假的人

首先淘汰掉

如果这些人在今天应聘的过程中就弄虚作假

那我有充分的理由认为

这些人在今后的工作过程中一定会弄虚作假

这位企业家的观点

我是非常赞同的

这家企业近年来发展非常快

他们所提出的核心价值观就是

先做人 再做事

我想 这正是这个企业成功的关键要素之一

现在

让我们回到课程开始前的

想一想

如果你是小王

你将会从哪些角度去写这份书面报告呢

我会从以下几个角度去写

首先 公司为了节约成本

将混合果汁以

100%纯果汁的名义推向市场

这是缺乏诚信的一种表现

它违反了企业的伦理道德

其次 如果不将 诚信

纳入公司的核心价值观

公司高层管理者这种

短期利益高于一切的不道德行为

对外而言

终将有一天会丧失社会公众的信任

并直接引发公司生存的危机

对内而言

将在公司内部自上而下形成一种

弄虚作假的文化

员工的道德水平下滑

使得公司规章制度形同虚设

动摇了公司生存与发展的根本

学以致用

在这次课程结束之前

我给大家留下一个思考题

请大家 用一用

现实生活中

一些企业不是依照伦理道德的基本要求

来规范企业经营行为

而是参照所谓的行业潜规则

你如何看待这种现象

参照所谓的行业潜规则

是利大于弊 还是弊大于利

关于思考题

我们会在课程的互动讨论区

同大家一起来讨论

并给出我们的观点

好 这次课我们就到这里 下次课见

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程列表:

Course Introduction: Understanding Management and Management Science

-0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

-0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

-0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

-0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

-0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

-0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

-0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

-0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

-Course Introduction Unit Test

The First Discipline: Situation Judgement, Scientific Decision-making

-1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

-1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

-1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

-1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

-1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

-The First Unit Test

The Second Discipline: Positive Attitude, Efficient Execution

-2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

-2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

-2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

-2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

-2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

-The Second Unit Test

The Third Discipline: Efficient Organization, Excellent Culture

-3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

-3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

-3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

-3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

-3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

-3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

-3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

-3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

-The Third Discipline Unit Test

The Fourth Discipline: Staffing, Effective Motivation

-4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

-4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

-4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

-4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

-4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

-4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

-The Fourth Unit Test

The Fifth Discipline: Outstanding Leadership, Reform and Innovation

-5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

-5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

-5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

-5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

-5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

-5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

-The Fifth Unit Test

Final Exam

-Final Exam

2.5 Ethics and Core Values笔记与讨论

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