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3.3 How to Establish an Effective Organizational Structure (Ⅱ)课程教案、知识点、字幕

大家好

现在让我们一起来聊一聊

如何建立有效组织结构的

第二部分

在进入课程之前

让我们先来 想一想

小王是我的一个MBA学生

目前在一家大型的

建筑施工企业工作

最近打电话向我诉苦

老师 我最近感到很郁闷

我在公司的设计部做的好好的

最近公司为了尽快开发出一个新产品

专门成立了新产品项目部

我又被抽调到这个

新产品项目部工作

但是人事关系

仍然隶属原来的设计部

新产品项目部的工作完成后

我还是要回到设计部

一方面我要完成

新产品项目部经理交给我的任务

另一方面我还要完成

设计部经理指派的一些工作

两个经理对我分配的

工作经常存在冲突

甚至连开会的时间都是冲突的

两个都是我的领导

哪个都不敢得罪啊

请大家

从组织结构角度分析

你认为小王所在公司的

这种安排合理吗

请带着你的思考

一起进入本次课程

上次课我们学习了

直线型 直线职能型 事业部型

这三种组织结构的特点

现在让我们来继续学习

矩阵型 网络型和控股型

这三种组织结构

矩阵型结构是

由纵向的职能部门

和横向的产品或项目部门

交叉形成的一种组织结构

这种组织结构是为了

改进直线职能型结构横向联系差

缺乏弹性的特点而形成的

它的特点为

围绕某项专门任务成立

跨职能部门的专门机构

例如 组成一个专门的

新产品或者项目小组

去从事新产品的开发

在研究 设计 试验 制造各个不同阶段

有相关部门派人来参加

力图做到条块结合

保证任务的快速的完成

项目小组在任务完成后就解散

有关人员仍然回到原来的部门工作

因此 这种组织结构具有很好的弹性

非常适用于横向协作和攻关项目

但是矩阵型组织结构

一个比较突出的问题是什么

由于一个员工同时隶属于

产品或项目经理以及职能经理的管理

由于存在多头领导

可能会带来一些工作上的冲突

有些员工可能不能够

适应这种管理模式

这样会降低他们工作的满意度

随着经济全球化

以及现代信息技术的发展

组织结构也演变出一种新的形式

例如 网络型组织结构

网络型结构是由

一家组织与其他一家或多家组织

形成的一种联盟型结构

处于联盟中心的组织

只负责最核心的功能

其他的功能通过外包方式

委托其他企业去完成

这种组织结构

打破了组织的边界

奉行的原则就是

不求所有 但求所用

比如耐克公司

耐克公司只负责设计和营销

而其他环节 如生产制造 物流等等

都委托给其他公司

还有很多著名公司

如IBM 苹果公司

它们都是全部或部分

采用网络型组织结构

网络型组织结构的优点是什么

公司可以集中精力

做自己最擅长的事情

同时也可以减少一些管理层次

这个中心组织

具有很高的灵活性

当然

采取网络型结构存在一定缺陷的

一方面难以对制造活动实施严密控制

产品的生产过程

及质量存在一定风险

另一方面公司的一些知识产权

稍有不慎则很容易

被合作企业窃取

还有一种类型的组织结构

叫控股型结构

又称H型结构

这是一种比事业部型组织结构

更为彻底的分权化组织结构

关于这种组织结构的特点

在其他课程中将会继续介绍

我们这门课不做重点介绍

现在

让我们回到课程开始前的 想一想

从组织结构角度分析

你认为小王所在公司的这种安排合理吗

小王所在公司采取的

应该是矩阵型组织结构

这种组织结构能够

集中公司相关部门的一些资源

打破条块分割

有利于快速地完成一项任务

但是由于团队成员接受双重领导

如果两个领导沟通不畅

则容易给员工带来很大的压力

小王的烦恼就是这属于这种情况

我们觉得

这个问题可以从三方面解决

1 明确水平与垂直双领导的

工作职能及决策权限

规定首要负责人及第二负责人

2 如果公司有实力的话

我建议可以考虑上ERP系统

所有的指令都必须

通过ERP系统实时动态地录入

这样就避免了

所下达的指令相互冲突的这种现象

3 小王应该同

项目部经理和设计部经理进行沟通

让领导了解双重指挥

给员工带来的这种压力

在这次课程结束前

给大家留下思考题

请大家 用一用

网红 是依托于互联网

形成的极具特色的一类群体

随着民众的热情讨论 传播

以及资本红利的竞相追逐

很多人都梦想成为 网红

网红经纪公司在造就 网红

和帮助网红实现商业价值的过程中

发挥了重要作用

请大家查阅相关资料

并分析网红经纪公司

一般采用的是哪一种组织结构形式

这种组织结构对于 网红经济 的形成

具有哪些优势

关于思考题的答案

我们会在课程的互动讨论区同大家一起讨论

并给出我们的观点

好 这次课就到这里 下次课见

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程列表:

Course Introduction: Understanding Management and Management Science

-0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

-0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

-0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

-0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

-0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

-0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

-0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

-0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

-Course Introduction Unit Test

The First Discipline: Situation Judgement, Scientific Decision-making

-1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

-1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

-1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

-1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

-1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

-The First Unit Test

The Second Discipline: Positive Attitude, Efficient Execution

-2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

-2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

-2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

-2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

-2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

-The Second Unit Test

The Third Discipline: Efficient Organization, Excellent Culture

-3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

-3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

-3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

-3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

-3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

-3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

-3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

-3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

-The Third Discipline Unit Test

The Fourth Discipline: Staffing, Effective Motivation

-4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

-4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

-4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

-4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

-4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

-4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

-The Fourth Unit Test

The Fifth Discipline: Outstanding Leadership, Reform and Innovation

-5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

-5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

-5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

-5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

-5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

-5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

-The Fifth Unit Test

Final Exam

-Final Exam

3.3 How to Establish an Effective Organizational Structure (Ⅱ)笔记与讨论

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