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3.5 Effective Communication Skills

Management enlightenment of Scholar Buying Firewood

    A scholar went to buy firewood. He said to the seller, 'Thou, come here.' The seller didn't understand the word 'thou', but 'come here'. So he carried the firewood to the scholar. The scholar asked again about the price in ancient style. But the seller still couldn't get the whole meaning except the word 'price'. So he told the scholar the price. The scholar continued, by using literary words, meaning that 'Your wood is dry outside and wet inside. If burnt, there will be much smoke yet little flame. Please cut the price.' He was actually trying to bargain by illustrating the quality but in a very jerky style. The seller missed the meaning once again and just left, thinking that the scholar didn't want to buy at all.

    Question: What management enlightenment can you obtain from this case？


下一节:3.6 Organizational Cultural Function and Content

返回《Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management》慕课在线视频列表

Five Disciplines of Management Quality and Ability —— Follow Me to Learn Management课程列表：

Course Introduction: Understanding Management and Management Science

-0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

--0.1 What is Management: The Secret of Management is to Borrow Resources

-0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

--0.2 Natural Attribute and Social Attribute of Management

-0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

--0.3 The Scientificity and Artistry of Management

-0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

--0.4 Management Functions, Skills and Roles

-0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

--0.5 Case Study: Personal Excellence Doesn’t Mean Much

-0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

--0.6 Centennial Management Context (Ⅰ)

-0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

--0.7 Centennial Management Context (Ⅱ)

-0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

--0.8 Case Study: Management Enlightenment of Journey to the West Team

-Course Introduction Unit Test

The First Discipline: Situation Judgement, Scientific Decision-making

-1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

--1.1 Insight into the General Trend of the Environment (Ⅰ): PEST Method

-1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

--1.2 Insight into the General trend of the Environment (Ⅱ): Porter’s Five Forces Model

-1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

--1.3 Case Study: How McDonald’s Entered Chinese Market

-1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

--1.4 Strategic Decision Analysis Tools: SWOT Analysis and BCG Matrix

-1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

--1.5 Group Decision-making Tools and Methods: Delphi Method and Brainstorming Method

-The First Unit Test

The Second Discipline: Positive Attitude, Efficient Execution

-2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

--2.1 Attitude Determines Everything

-2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

--2.2 The Components and Formation of Attitude

-2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

--2.3 How to Change the Attitude of Employees

-2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

--2.4 Responsibility and Efficient Execution

-2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

--2.5 Ethics and Core Values

-The Second Unit Test

The Third Discipline: Efficient Organization, Excellent Culture

-3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

--3.1 Basic Issues in Organization

-3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

--3.2 How to Establish an Effective Organizational Structure (Ⅰ)

-3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

--3.3 How to Establish an Effective Organizational Structure (Ⅱ)

-3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

--3.4 Case Study: The Responsibility of the Sales Department

-3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

--3.5 Effective Communication Skills

-3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

--3.6 Organizational Cultural Function and Content

-3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

--3.7 Case Study: Resignation (Ⅰ)

-3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

--3.8 Case Study: Resignation (Ⅱ)

-The Third Discipline Unit Test

The Fourth Discipline: Staffing, Effective Motivation

-4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

--4.1 How to Recruit Good Staff

-4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

--4.2 Motivate Employees’ Work Potential

-4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

--4.3 Content-based Incentive Theory (Ⅰ): Hierarchical Theory and ERG theory

-4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

--4.4 Content-based Incentive Theory (Ⅱ): Motivator-Hygiene Theory

-4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

--4.5 Process-based Incentive theory: Expectation Theory and Fairness Theory

-4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

--4.6 Behavioral Transformation Incentive Theory: Reinforcement Theory

-The Fourth Unit Test

The Fifth Discipline: Outstanding Leadership, Reform and Innovation

-5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

--5.1 The Essence and Tasks of Effective Leaders

-5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

--5.2 Trait Theory of Leadership

-5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

--5.3 Leadership Behavior Theory

-5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

--5.4 Leadership Situation Theory

-5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

--5.5 Innovation and Entrepreneurship

-5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

--5.6 Two New Trends of Innovation

-The Fifth Unit Test

Final Exam

-Final Exam

3.5 Effective Communication Skills笔记与讨论

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